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How To Train Your Mind To Make Millions

Joel Kaplan2020-12-17
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183K views|3 years ago
💫 Short Summary

In the YouTube video, Joel and Paulson discuss their 10-day workshop on how to scale an agency to $10,000, emphasizing the importance of hard work and dedication in achieving success. They also warn against false promises and set realistic expectations for the audience. In the video, the speaker discusses the mindset and hard work required to build a successful marketing agency from 0 to 10k, emphasizing the need for dedication, self-awareness, and perseverance. The video also outlines the topics that will be covered in a 10-day workshop, including niche selection, offer creation, prospecting, and client results. The video discusses the qualities and actions required to become a 10k human being and entrepreneur, emphasizing the importance of taking the first step, being willing to fail, and being reactive in entrepreneurship. It also highlights how fear of failure and rejection often leads people to focus on unimportant tasks as a way to stay in their comfort zone. To become a 10k per month entrepreneur, you need to focus on setting and closing appointments, kill shiny objects and go all in on one business and niche for at least six months. Success requires intense effort and commitment, and avoiding distractions is crucial. Personal experience and perseverance are key in overcoming initial lack of success. To become a 10k human being in business, one needs to build enough momentum to overcome initial lack of success without getting distracted, trust in the delayed results of their actions (the 'popcorn effect'), and not let emotions dictate their actions. Patience and perseverance are essential for long-term success, and it's important to maintain trust in the process despite setbacks and challenges. The video discusses the importance of mindset in achieving success as an entrepreneur, including the concept of a six-month contract to focus on a specific niche, using psychological exercises and accountability to drive action, and the analogy of getting a rocket ship off the ground. It also covers practical strategies for reaching $10,000 in business, which revolve around mastering sales and marketing skills. The video provides a simple to-do list for scaling a marketing agency to $10k, including picking a niche, scraping contact lists, creating an easy "yes" offer, setting up prospecting channels, using a two-step sales process, and getting results. The speaker emphasizes the importance of taking action, committing to the business, and focusing on setting and closing appointments. A participant shares that following the process led to closing their first client in real estate. In this video, two individuals discuss the importance of consistently taking action and making progress, even if it's just one percent each day, in order to achieve success in business. They emphasize the need for faith, focus, and continuous improvement, and highlight the significance of acquiring and serving multiple clients to ultimately achieve better results and grow a business. In the YouTube video, the speaker discusses the importance of mindset, accountability, and building good habits in entrepreneurship. He emphasizes the significance of sleep, food, and exercise, and suggests finding a hobby and creating support systems as ways to stay motivated and avoid burnout. The speaker also highlights the need for individuals to find what works best for them in terms of wealth mindset and financial management. In this video, agency owner Iman Gadzhi and sales expert Joel Kaplan discuss the importance of mindset and its impact on closing clients and running a successful business. They emphasize the need for a strong relationship with money and the role of mindset in convincing clients to invest in your services. They also highlight the significance of practice and having a support system in place to gain confidence in sales and fulfillment. The key points of the video are about the importance of mindset in building a successful business and the need for consistent practice and support from a team. The speaker emphasizes the value of re-evaluating strategies and having a strong support system in place. The video also mentions the upcoming schedule for similar sessions.

✨ Highlights
📊 Transcript
✦
Introduction and Giveaway
00:00
Paulson and the host chat before the start of the workshop.
Jason won a MacBook Air in a giveaway.
Joel, the host, encourages everyone to be excited and promises valuable insights for their business.
✦
Starting and scaling a business requires a lot of hard work and dedication.
08:00
Success doesn't happen overnight - it takes blood, sweat, and tears.
Everyone starts at a different point in their journey, so don't compare yourself to others.
Going from 0 to 1 is the hardest, but it gets easier as you progress.
✦
Becoming a 10k human being is the first step to becoming a successful entrepreneur.
16:00
The two biggest things holding people back from reaching 10k are their character and skills.
One must be willing to take the first step, face the fear of failure, and be reactive instead of proactive.
Many people consume a lot of information but never take action.
✦
To achieve success in your agency, focus on setting and closing appointments.
25:00
Your brain may trick you into staying busy with tasks that give a false sense of progress and momentum.
Ignore tasks that don't push you towards failure or rejection.
Setting and closing appointments is the key focus for success.
✦
Ignore the urge to listen to your brain's desire for comfort and safety in business.
27:00
In business, it's important to ignore your brain's cues for comfort and safety.
Focusing on setting and closing appointments is more important than listening to your brain's desire for safety.
✦
Success in business requires the right mindset and the ability to execute strategies.
29:00
Mindset is 80% of the battle in business.
Having the right tactics is important, but you also need to be able to execute them.
Levelling up and committing to one thing is essential for success.
✦
To become a 10k human being, you need to kill all shiny objects and go all in on your business.
30:00
Going from zero to one requires intense focus and commitment.
Make plan A your only plan for true security and success.
Commit to one business and niche for at least six months (preferably 12 months) before considering something else.
✦
Trying to juggle multiple businesses at the same time is a common mistake.
33:00
Juggling multiple businesses simultaneously is impossible and leads to lack of success.
The key is to go all in on one business to build momentum and overcome the initial struggle.
✦
Success in business requires building enough momentum to move forward without getting distracted by new opportunities.
34:00
At the beginning, there is a lack of success for most people.
Building momentum is necessary to get out of that hole and start moving forward.
Trust the popcorn effect, which means being patient and understanding that there is a delayed effect on the results of your actions.
Success is not immediate; it takes time for the 'popcorn' to start popping.
✦
Focus on one niche for at least six months to see real results.
43:00
Some agencies switch niches frequently, which can be detrimental to business.
Creating a contract with consequences for switching niches can help enforce focus.
Making the consequence of inaction more painful can motivate action.
✦
Strategies for forcing yourself into more action.
46:00
Set up accountability groups or partnerships to hold each other accountable.
Use affirmations and visual reminders for your goals.
Play mind games with yourself to make taking action more appealing.
✦
Getting the rocket ship (business) off the ground requires the most energy and effort.
49:00
Commit and go all in at the beginning.
Getting to $10k in business is like getting the rocket from 0 to 10 feet off the ground.
Once it's off the ground, it becomes easier to scale.
✦
The importance of mastering yourself as an entrepreneur.
50:00
Once you've mastered yourself, the path to reaching $10k in business is simple.
It boils down to practicing the skills of sales and marketing.
✦
To scale a marketing agency to 50k in 60 days, the key is to follow a simple to-do list.
51:00
Pick a niche and gather contact information for potential clients.
Create an easy 'yes' offer for the business.
Set up one free and one paid prospecting channel to promote the offer.
Take clients through a two-step sales process and deliver great results.
The hard part is mastering the necessary skills and mindset.
✦
The key to success is to take action, commit to your business for the next six months, and focus on setting and closing appointments.
54:00
Get out of your own way and take more action.
Don't be afraid to fail or face rejection, as it's the only way to improve.
Create a contract with yourself committing to your business for the next six months.
Have a reminder in your room to focus on setting and closing appointments.
✦
The workshop emphasizes interactive participation in building businesses, with the promise that those who stick to the end will have a client or demos by the end of December.
57:00
Participants are encouraged to interact and ask questions.
The speaker believes that following the provided formula will lead to acquiring clients.
Participants are asked to hold up their contracts the next day as a display of commitment.
✦
A participant shares their success of closing their first client after following the workshop's principles for setting appointments and trusting the process.
58:00
The participant's agency focused on the real estate niche and followed the provided systems.
They emphasized the importance of not psyching themselves out and trusting the process despite not closing a client in the first few weeks.
✦
Having experience in a client-facing role or sales helps in building resilience and understanding the importance of consistent effort.
01:00:00
Experience in dealing with people and rejections makes it easier to handle challenges in business.
The one percent rule advocates for making progress every day, even if it's just connecting with one person or facing rejection.
Using a bullet journal to track daily calls and tasks helps in feeling productive and making progress.
✦
Focusing and committing to a business for an extended period, building faith, and continuously improving can lead to success.
01:02:00
Having started multiple businesses and ideas in the past, the couple is now focused on committing to a single venture.
The mindset of 'what's the worst that could happen if we commit to this for six months or a year' is emphasized.
Gaining one client leads to social proof and referrals, making it easier to attract more clients in the future.
✦
The importance of taking care of oneself while also prioritizing the needs of clients.
01:03:00
An analogy is used where putting the oxygen mask on yourself first before helping others on a plane is compared to taking care of your own needs in business.
Balancing focus on acquiring multiple clients rather than solely prioritizing one for the best results and business growth.
✦
The key to creating the best product or service is to get enough volume to achieve the best results.
01:07:00
Testing things quickly gives you more resources.
Getting more clients is important for achieving the best results.
✦
Two recommendations for building discipline and motivation are focusing on the big three (sleep, food, exercise) and having a hobby.
01:08:00
Sleep, food, and exercise are crucial for productivity.
Having a hobby outside of the business helps prevent burnout.
Surrounding yourself with other entrepreneurs and creating support systems can help with consistency and dedication.
✦
The right mindset and approach to wealth and money depend on the individual's situation and personality.
01:13:00
There is no one-size-fits-all approach to wealth mindset.
The advice for someone in debt will be different from someone with savings.
Factors like age, family, and financial situation also influence the approach to wealth.
✦
When starting a business, it's important to understand your motivation, whether it's a passion for the industry or a desire to make money.
01:15:00
Many entrepreneurs start businesses not because they are passionate about the industry, but because they want to make money and fund their dreams.
It's okay to start a business with the goal of making money, as long as you are honest with yourself about it.
✦
Your relationship with money can impact your ability to close clients, so it's important to have the right mindset.
01:17:00
Having the right mindset is essential for success in business, as it can help you become a good leader and problem solver.
Elon Musk's mindset and ability to get others to believe in his vision are cited as an example of the importance of mindset.
If your mindset is not naturally strong, you can work on improving it.
When closing a client, if you have not invested in yourself or your business, your mindset may convince you that you cannot deliver for the client.
✦
Having support systems in place can give you the confidence to close clients, whether it's a team of engineers for Elon Musk or a friend who can help with fulfillment.
01:21:00
Elon Musk had a team of engineers he could trust, which gave him the confidence to launch his first rocket.
For entrepreneurs, having support from friends, a business network, or a white label agency can help fulfill promises made to clients.
It's important to have a support system in place to ensure you can deliver on your promises when the time comes.
✦
Final words of advice include focusing on closing the sale, practicing sales and marketing, and finding a team to practice with.
01:23:00
Keep the focus on getting the contract and closing the sale.
Practice is essential for improving sales, marketing, and any skill in life.
Find a group of two or three people to set up a practice team for sales.
✦
Importance of having a practice team for consistent improvement
01:24:00
Having a practice team allows for daily evaluation of what's working and what's not.
It provides a support system to help each other out.
✦
Announcements and closing remarks
01:25:00
The replay will be available on the YouTube channel.
Next session is tomorrow at 3 p.m. Eastern Standard Time (2 p.m. Central Time).
The foundation of the next nine days will be built on the mindset.
The host appreciates everyone sticking through the end.
The video will be posted for replay.
Personal thanks and goodbyes from the host.