00:00hello my charter school friends there
00:02are some big changes happening to email
00:04right now that can impact your ability
00:07to communicate with your parents your
00:08students your faculty staff all of that
00:11can be impacted by what's happening
00:13right now at the beginning of 2024 so I
00:16thought it was so important to get this
00:17to you that I'm doing it even though I
00:18have a raspy voice and a cold let me
00:20tell you what's happening and what you
00:22could and should do about it let me just
00:24start off with a big picture of a cloud
00:27this is the internet now the way email
00:29works is you typically set up your own
00:31email server most people host it
00:33nowadays on things like Microsoft 365 or
00:35Google Mail where you set up email for
00:37your domain we are the Via and so your
00:40email comes out of here your email goes
00:42into there and it goes to all the other
00:44email servers of the world we'll pretend
00:46this guy is Yahoo mail this guy might be
00:48Kohl's because I just got this great
00:49shirt from there maybe this is the
00:51server that represents all the Gmail
00:53accounts that are out there nice and
00:54easy your email goes out they receive it
00:57they send email to your email addresses
00:59and you you receive it now it's no
01:01secret there's a whole bunch of evil
01:03email servers out there that send things
01:05that we've all heard of called fishing
01:07email right and this is where these
01:10email servers pretend to be your domain
01:13so I'll call them the fake via.com and
01:15they send thousands of emails into the
01:17world that look like via email addresses
01:20and you know that's called fishing so
01:22what's the rule what's happening right
01:24now is the major powers that be that
01:27control email that's Google Yahoo Apple
01:30they've all said on February 1st 2024
01:34people sending bulk email are going to
01:37have to have email authentication setup
01:40now I can almost guarantee you you've
01:41got that for your main email server
01:44these guys won't have that because
01:46they're evil people they can't certify
01:49that they own your domain now you might
01:51look at that and be like oh okay well
01:53that's easy problem solved fishing goes
01:55away well the problem is is as you are
01:58sending your communication out as I me
01:59mentioned at the beginning of this to
02:00parents to students often times people
02:03will rely on bulk email relay services
02:07like all the names I'm writing right
02:09here Constant Contact School messenger
02:11Survey Monkey sales and this list goes
02:13on and on and on there's all kinds of
02:14providers that can send bulk email right
02:17and right there it's like oh yeah I
02:18guess we do use that to send newsletters
02:20to parents or even to our own staff like
02:22that it those platforms automate a lot
02:25of that and that makes it easy that's
02:27the challenge starting Fe February 2024
02:31which may have already passed by time
02:33you're hearing this video the email
02:35providers of the world the Google's
02:37Yahoo Apple have all said we are going
02:39to cut off the non-authenticated senders
02:43from from the the domains it will put a
02:46stop in a major way to the fishing
02:47emails and and impersonation but if
02:50these guys are not configured with three
02:52things it's called DeMark SPF and dkim
02:56they will also be cut off and you may be
02:58thinking well I haven't heard any
03:00complaints well that's some of the
03:02challenge is people may not be receiving
03:04their emails and most of the time if
03:06it's blast emails it's like newsletters
03:08things like that they're not going to
03:10complain because they don't know they're
03:11receiving it but also a lot of these
03:12email providers are phasing this in over
03:15time tightening and tightening based on
03:17the amount of emails that you send so if
03:19they're not impacted now they probably
03:22will be soon so that's what's happening
03:26that's what you need to do about it get
03:27these three things configured DeMar SPF
03:30and dkm for each one of those if you
03:32just Google email 2024 and Google you'll
03:35you'll see everybody's kind of like ah
03:37here's and every vendor has their own
03:39steps that they have to configure and
03:41obviously we are here to help that's
03:43what we do is Charter School Technology
03:45so if you need help with this give us a
03:47call we have a whole service called
03:49email identity service where we can help
03:52walk through every single one of the
03:53vendors and your main domain get it all
03:54set up correctly that's what we're here
03:56to help with I hope this has been
03:58informative for you and I'd like to
04:00thank you for viewing
