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UX Evening at Google : How UX Teams are structured

Google Design2020-07-31
18K views|3 years ago
💫 Short Summary

The video features speakers discussing the importance of user experience and structuring UX teams for product development. They emphasize the need for specialized teams, collaboration, mentorship, and efficient processes in both small startups and large organizations. Topics include user research, team dynamics, leadership, design systems, and adapting to remote work. The speakers highlight the significance of prioritizing well-being, growth, and development within teams, as well as the value of centralized teams for learning and collaboration. The video concludes with a focus on promoting the prominence of the design team across organizations.

✨ Highlights
📊 Transcript
Introduction to UX Evenings at Google with Julie Schiller.
00:46
Julie Schiller leads User Experience, Culture, and Community for Asia-Pacific to enhance product user experiences.
UX Evenings at Google aims to engage with innovators and foster UX community growth in Singapore.
Three speakers, including Mike Holzer from Google, will talk about organizing UX teams.
Mike Holzer, a UX director at Google, specializes in payment experiences and has a diverse background in startups, Yahoo, landscape architecture, and industrial design.
Mike Holzer shares his experiences leading UX teams at Yahoo, startups, and Google.
03:51
At Yahoo, the culture was design-driven, allowing for an agency model approach.
Startups had leaner teams focused on moving the product forward.
Google emphasizes investing in specialties like UX engineers and researchers to enhance product quality.
Holzer highlights the importance of structuring teams for career growth and community support, particularly in growing areas like content strategy.
Importance of managing a large product portfolio in UX organizations.
07:17
Understanding each product deeply is crucial for providing guidance to the team.
Breaking up a large UX organization can improve portfolio management.
Leaders should maintain fidelity on the portfolio to offer valuable feedback and drive team growth.
People in the UX field have individualistic growth preferences, with some focusing on specialties and others exploring different functions like product management.
Importance of Adaptability in Leadership
12:27
Leaders should assess new environments for at least 90 days before making changes, focusing on observation and communication.
Avoid assuming what worked in one situation will work in another when building or joining teams.
Organizations are dynamic and influenced by cultural, market, and product factors, requiring constant adaptation.
Make micro changes to optimize current situations while avoiding excessive change management.
Importance of prioritizing well-being and setting boundaries in a large organization.
14:28
The organization functions independently of individual contributions, emphasizing the need for self-care.
Overlapping scopes require individuals to balance territoriality with openness to partnerships for growth.
Focus on fostering strong partnerships and collaborating with great people to avoid unnecessary stress.
Amy Huang's background in user experience and leading UX teams.
17:57
Amy moved to Singapore to join RedMart and focuses on building great products and motivating her team.
Setting objectives as a UX leader is emphasized by Amy.
Understanding unique user needs in Southeast Asia is crucial for creating the best end-to-end user experience.
Key Highlights on Structuring a Team for Product Development
21:34
Understanding the work that needs to be done, designing efficiently, and motivating team members are essential components of team structuring.
Skill set evaluation and growth opportunities are crucial for the success of the team.
Responsibilities for user experience and end-to-end journey should be shared across the company, not just by design leaders.
Startups face challenges with limited resources, hiring, and adapting processes, requiring a balance between innovation and streamlined processes for success.
Importance of specialized teams like UX in larger organizations.
21:59
Focus on good intentions and building high-quality customer-centric products.
Encouraging a growth mindset and creating the best team composition.
Giving ownership to team members fosters growth and prioritizing tasks is essential.
Gradual iterations in design and process lead to better outcomes with the agile methodology and cross-functional squads.
Importance of cross-functional teams with shared KPIs and autonomy to meet product needs.
25:17
Having a product owner, designer, developers, and QA team working together effectively.
Examples from startups like Blurb and RedMart on structuring teams based on author journey and technology focus.
Different red teams at RedMart focused on consumer experience, sellers, warehouse, and delivery.
Assigning designers based on skills and needs for effective domain distribution.
Importance of UX design and user research in product development.
28:32
Hiring dedicated researchers to set up user research studies is crucial, especially in complex regions like Southeast Asia.
Optimizing the research process and establishing a regular research cycle allows product teams to plan in advance and collect overarching data to develop personas.
Designers coordinate research efforts, ensuring alignment with product owners and driving user-centered processes.
Implementing efficient processes like hypothesis backlogs and issue trackers can enhance research efficiency and inform product decisions.
Importance of research and fixing issues in user experience design.
30:55
Creating a research plan and product backlog is crucial for addressing usability problems.
User researchers should conduct usability testing for specific design elements.
Remote unmoderated testing platforms like usertesting.com and UXArmy are recommended for efficient testing.
Designers can conduct their own validation to free up researchers for larger projects, leading to a more UX-focused company culture.
Importance of collaboration and mentorship in a small design team.
33:36
Emphasizes the need for a design system and efficient processes to overcome challenges.
Prioritizing tasks and dividing responsibilities helps small teams handle design operations.
Involving team members in new tasks to build skills and providing guidance and feedback through the consulting process.
Tips on leading user experience in startups, focusing on growth mindset, prioritization, gradual progress, structured team ownership, and effective communication.
Importance of Leadership and Organizational Culture in Experience Design Teams.
37:55
Recognizing individual strengths and weaknesses is crucial for effective leadership in managing design teams.
Setting a common goal and promoting teamwork within the organization are key factors for success.
Hiring the right designers, setting clear objectives, and prioritizing daily tasks are essential for team productivity.
Aligning the team towards a shared vision is necessary for overall success in design.
Key Highlights for Building and Managing Design Teams
40:21
When hiring, focus on finding the right people with the skills and capabilities needed for the project.
Conduct interviews with real scenarios in mind to test candidates.
In an agency environment, storytelling is crucial, and teamwork is emphasized over ego-driven individuals.
Design team leaders must delegate tasks, nurture team members' growth, and prioritize people matters.
Importance of regular knowledge sharing sessions in design practice.
44:10
Understanding the design process and impact within the organization is crucial for creating value.
Designers should evangelize and educate both internally and externally due to varying internal design literacy.
Building strong relationships with clients and partners benefits the entire team.
Creating a safe space for open and meaningful conversations, even when difficult, is essential for growth and improvement.
Importance of Team Well-Being and Growth in Leadership.
47:43
Emphasizes the need to prioritize team well-being, growth, and development as a crucial aspect of leadership.
Remaining open to wider teams and being mindful about scaling are key points highlighted.
Session concludes with promoting the prominence of the design team across the organization.
Audience questions about centralized versus distributed teams are addressed.
Importance of centralized teams for learning and collaboration in ensuring everyone is informed of changes and impacts on customer experience.
50:35
Emphasis on the value of cross-pollination within teams to enhance capabilities and skills.
Discussion on the structure of teams, switching between centralized and decentralized, and adapting to remote work during crises.
Sharing experiences of maintaining intimacy and collaboration virtually, with successful results similar to in-person interactions.
Transition to online-only work has been challenging but manageable.
53:55
Maintaining a collaborative and efficient work culture is crucial.
Teams can stay connected through regular video calls and team interactions.
Structure of UX teams should be adaptable and responsive to incoming workload.
Being nimble in forming teams based on future work pipeline is essential for success in the agency setting.
Importance of adaptability and responsiveness in project management.
57:06
Finding individuals with suitable capabilities for specific roles is crucial.
Emphasis on writing and content strategy varies among companies.
Team members need to be versatile and grow based on current requirements.
UI design is evolving towards conversational interfaces, presenting an exciting future for the field.
Key highlights for successful UX research collaboration and project management.
01:00:08
Close collaboration between design and delivery teams is crucial for successful UX research projects.
Leadership should have foresight in capabilities and know team members to effectively balance team capacity and structure.
Prioritizing tasks, planning in advance for research studies, and balancing different project priorities are essential for successful project management.
Flexibility in study approaches and project management is necessary based on available resources and time constraints.
Importance of building and maintaining design systems with tools like Sketch, Abstract, and Invision.
01:03:29
Emphasis on using the right tools and continuously improving design documentation.
Challenges include messy documentation and the need for consistency.
Perspectives shared from a product company with a long-term design system and an agency working across global offices.
Importance of Tailored Design Systems
01:05:38
Building a design system from scratch may be necessary due to varying client needs.
Clear communication and flexibility are essential when working with multiple stakeholders.
Google's Material Design system has evolved to be adopted and personalized by a wide range of users.
Speaker expresses gratitude for community engagement and emphasizes importance of user experience discussions in Asia-Pacific and Singapore.
01:08:24
Speaker wishes good health during challenging times.
Speaker concludes by thanking everyone for their time and participation in the conversation.