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Making Material You: Unexpected

Google Design2023-05-04
15K views|1 years ago
💫 Short Summary

The video explores the concept of Material U in design, promoting creativity and flexibility over strict rules. It encourages team members to think outside the box, break traditional norms, and innovate for unique and unconventional ideas in design. Material U provides structure while fostering creativity, allowing for a dynamic and varied approach to design.

✨ Highlights
📊 Transcript
The importance of creativity and flexibility in design according to Material U.
Emphasis on laying down a beat rather than strict guidelines to allow for innovation and individual expression.
Team members are encouraged to break traditional design norms and think outside the box.
Material U aims to provide structure while fostering creativity for a dynamic and varied approach to design.