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Making Material Design: Refining Roboto

Google Design2015-05-28
Google Design#material design#Google#Roboto#Typography#Font#Design (Industry)
90K views|9 years ago
💫 Short Summary

The design team created a flexible type system with various weights and widths for different applications, focusing on subtlety and friendliness. Changes were made to the Roboto typeface, including adjusting characters and incorporating print elements. Roboto is seen as a dynamic typeface that can be continually updated for digital environments.

✨ Highlights
📊 Transcript
The design team focused on creating a flexible type system with various weights and widths to suit different applications.
01:06
Medium weights were used for titles and thinner weights for large displays to achieve subtlety.
Changes were made to the Roboto typeface, including adjusting the 'R' and 'A' characters, to make it more friendly and approachable.
Details like rounded dots and curved lines were altered to create a more welcoming feel.
The team also incorporated typographic elements found in print, such as italics corrections, to enhance the overall design.