James Bridle, Difficulty Increases Understanding (SPAN Short)

Google Design2019-01-24

design#google#designers#SPAN#technology

570 views|5 years ago

💫 Short Summary

The speaker critiques the concept of "pain point" in design, advocating for leveraging difficulties for systemic understanding rather than simplification. They argue that design should enable users to address their needs themselves by introducing friction to aid in the learning process.

✨ Highlights

📊 Transcript

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Design should not focus on eliminating difficulties but leveraging them for systemic understanding.

00:44

Simplifying design can lead to deception and poor decision-making.

The goal of design should be to enable people to articulate and address their needs.

Introducing friction in design can transfer energy to users, aiding in their learning process.