00:12hi I'm Matthew we're ux researchers at
00:15Google today we'd like to introduce you
00:17to Pride inclusion and equity
00:19prior to inclusion Equity is rooted in
00:21the practices of Universal Design and
00:23inclusive design originally spearheaded
00:26by those within the disability community
00:29's mission is to organize the world's
00:31information and make it University
00:32accessible and useful
00:34to live on that mission we need to build
00:36products and services that are
00:38universally accessible usable and
00:41Google defines prior to inclusion Equity
00:43as the ongoing work of building
00:45belonging third products by centering
00:47the most marginalized voices at every
00:49phase of product creation next we'll
00:51walk through how this capability can
00:53help organizations build for equity and
00:55belonging why it's better for business
00:57and how it improves user experience and
01:02let's start with Equity Equity work
01:04seeks to engage the most
01:06underrepresented or marginalized
01:09the root of equity work should Center
01:11values and beliefs such as breaking down
01:13barriers to access redistributing power
01:16and uplifting people and communities
01:19product inclusion and Equity challenges
01:21the idea that Tech practitioners should
01:23be the sole Builders of the digital
01:25world instead it aims to shift power to
01:28people who need and rely on technology
01:31prioritizing those who may have been
01:33excluded in the past
01:34traditionally in Tech development
01:36inclusion is not the default
01:39product inclusion Equity asks us to hold
01:41higher standards than purely compliance
01:43but instead aim for quality and value as
01:49it requires us to take more time to
01:51critically think about what we are
01:53building if we should build it who it is
01:55for and who we should build it with
01:58it expects technology to be flexible and
02:00adopt the ever-evolving needs and
02:02context of users rather than asking
02:05users to adapt to one version of
02:08it poses new questions about how we can
02:10invest in technology that solves
02:13Community derived design problems and
02:15build Solutions geared toward Equity not
02:19however profit and Equity are not
02:21mutually exclusive both can coexist and
02:24benefit both business and people there
02:26is a common misconception that
02:27underserved communities are also
02:29under-resourced there's a huge
02:31opportunity to address communities that
02:33our products do not serve well today
02:34building with these communities brings a
02:36new lens of design that adds death and
02:38increased resolution to our
02:40understanding of the problems we're
02:42prioritizing prior to inclusion Equity
02:44helps businesses expand their market and
02:47audiences create brand trust and
02:49affinity and fuels business growth
02:52also this approach helps to mitigate
02:54risk reduce churn and future-proof
02:56products lastly let's talk about
02:58creating a seamless user experience and
03:00driving Innovation defaulting to an
03:02inclusive and actual design approach
03:04almost always results in better ux this
03:07approach encompasses more use cases
03:09creates differentiated value and removes
03:12barriers to a great user experience
03:17losses how inclusion fuel Innovation she
03:20highlights how the practice of
03:21consistently learning from people who
03:23have experienced an exclusion helps to
03:25unlock new insights needs and
03:27constraints which in turn leads to more
03:29holistic and seamless designs for
03:32example the touch screens we use today
03:34on almost all smartphones tablets and
03:36smart watches evolved from engineer
03:38Wayne Westerman Wayne had carpal tunnel
03:41a nerve injury that limits Mobility
03:44which made it difficult for him to use a
03:46standard keyboard mouse leading to the
03:48invention of touchscreen technology
03:50centering those who face the biggest
03:52barriers to using technology to its full
03:54extent allows us to expand upon current
03:57Solutions and find new ones
04:00by incorporating inclusion Equity
04:01practices into product development we
04:04inherently raise the bar for product
04:05quality and Innovation along the way
04:09making products more inclusive and
04:11actual is a never-ending process we must
04:14continue to ask critical questions about
04:15exclusion at every point in design
04:19everyone to have equal access to the
04:22we need to be designers but
04:24Searchers Advocates and historians that
04:28way we can learn from the past and
04:30together rebuild more just Futures
04:34we at Google are still at the beginning
04:36of this journey and as we continue on it
04:38we're sharing what we've learned to help
04:39Drive progress in our industry and
04:42make sure you check out the resources
04:44we've referenced in the video and the
04:46additional videos are available as part
04:48of the series thanks for listening
