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Design Is [Screenless] β€” Designing for a World Without Screens

Google Design2018-03-16
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17K views|6 years ago
πŸ’« Short Summary

The video discusses the evolution of design and technology, focusing on screen addiction, air pollution solutions, app development, and advancements in technology like 3D integration. It highlights the importance of reducing screen time, embracing clean energy, and prioritizing meaningful app creations. The discussion also touches on the impact of technology on human interaction, the shift towards a screen-less world, and the potential of sensor technology in revolutionizing retail experiences. The video emphasizes designing technology systems that adapt to individuals and the importance of personalized experiences in finance and technology.

✨ Highlights
πŸ“Š Transcript
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Evolution of ideas on design and technology by author Golden Krishna.
02:45
Initial rejection of concept of 'Addiction UX' now prevalent in design discussions.
Growing concern over screen time and technology addiction in society.
Industry focus on metrics like clicks and time spent reflects trend towards increased digital consumption.
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Consequences of excessive screen time.
03:20
Excessive screen time is linked to distracted driving, increased pedestrian accidents, and disrupted sleep patterns due to screen light affecting melatonin production.
Reduced screen time can increase empathy and creativity, especially in adolescents.
Over 50% of US teenagers feel addicted to smartphones but are unsure how to address it.
Tech companies are exploring solutions to screen addiction, emphasizing the need to find a balance in screen usage.
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The importance of shifting to clean energy sources, such as solar power, to combat air pollution and reduce reliance on coal power.
06:16
Transitioning to electric cars as a long-term solution to reduce air pollution from gasoline vehicles.
Emphasizing the use of technology to disrupt people less and encourage innovation without negatively affecting relationships.
Highlighting the significance of app development in fostering technological creativity and the importance of creating meaningful and valuable apps rather than focusing solely on novelty.
Mentioning the role of apps in different sectors, including finance and weather, and their impact on society.
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Society's increasing reliance on 3D technology and the shift towards technology-related subjects in education.
10:39
Universities like Stanford prioritizing computer science over psychology in their curriculum.
Art schools experiencing a rise in interest in interaction design compared to graphic or industrial design.
Despite technological advancements, low societal expectations can impede innovation.
Early automobile patents had a revolutionary impact on transportation, cities, and daily life.
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Advancements in technology, particularly in the past 100 years, have resulted in innovations such as touchscreens in cars, with Tesla being a leader in this field.
13:33
The distinction between UI (user interface) and UX (user experience) designers is emphasized, with UI focusing on screen layout and UX on addressing problems.
The speaker recommends reducing screen time in daily life and encourages imagining a world without screens.
A book titled 'The Best Interface Is No Interface' is mentioned, which outlines three principles for creating a screen-less world.
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Study on 'ringxiety' or phantom vibration syndrome.
15:33
High percentages of medical staff and college students experience phantom phone buzzing.
Americans receive 150 notifications per day, while Londoners get over 200.
Constant notifications on smartphones can be addictive.
Importance of creating technology that does not constantly disrupt users, with examples like the Moves app and Lockitron's app.
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The Lockitron app revolutionizes user experience by simplifying the process of unlocking doors through screen-less thinking.
19:45
The creators aimed to enhance user interaction by eliminating unnecessary steps and embracing typical processes.
The successful Kickstarter campaign raised over two million dollars, showcasing the potential of integrating technology like Bluetooth to simplify tasks.
The design concept of the Lockitron app integrates technology to create innovative products such as back pocket apps and bike locks.
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Back pocket apps and features for hands-free payments, personalized orders, and mental health tracking are discussed.
21:55
Companies like Google, Square, and Ginger IO have developed innovative apps for these purposes.
Apple's back pocket feature for health professionals and Uber's Do Not Disturb while driving are also mentioned as examples of practical technology use.
The importance of effectively leveraging advanced technology, such as IBM's Deep Blue supercomputer beating Garry Kasparov at chess, is highlighted.
The segment emphasizes the need to efficiently utilize computing power and not overlook the potential of existing devices.
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Evolution of computers and human interaction towards computers serving humans more often.
25:06
Pivotal moment in 2007 with the announcement of the iPhone and the incorporation of sensors like the accelerometer, proximity sensor, and light sensor.
Critique of the primary purpose of the accelerometer being rotation in the presentation.
Speaker envisions a future where computers can serve humans better, contrasting the current state where humans adapt to think like computers.
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Timely aims to solve the issue of employees losing track of time and potentially losing up to $50,000 a year per employee.
27:51
They developed a user-friendly calendar where employees can log work activities and duration.
Timely introduced Memory AI, a timesheet software that automatically populates based on the user's computer activities.
The software utilizes signals from devices for more efficient time tracking, shifting from traditional user input to machine input.
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Shift from UI to No UI Experience in Companies.
28:47
Toyota developed a system to cool cars automatically using solar energy without user input.
System powered by small solar panel generates necessary electricity.
Former Zappos Labs employee shares experimental work experiences at beta breakers race expo.
Chaos of pop-up stores and long wait times for participants highlighted.
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Implementation of RFID technology for improved efficiency in race expos and retail experiences.
32:20
RFID mats and tags were utilized to reduce wait times significantly, resulting in a successful shift in the retail experience.
The use of sensors in design work was emphasized as a unique approach not commonly taught in design schools.
Examples of smartphone sensor usage were presented to showcase the potential of sensor technology in revolutionizing traditional retail practices.
The discussion highlighted the ability of sensor technology to enhance user experiences in retail settings.
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Importance of designing technology systems for individuals, rather than user input.
34:32
Alan Cooper advocated for great user experience in software design and pioneered the use of personas in technology design.
Creating aggregate user profiles based on data helps designers understand and solve user problems and goals.
Designing for individuals allows for a more personalized user experience, moving away from designing for averages.
Tailored experiences are the future of technology design.
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Digit startup focuses on helping people save money by analyzing spending habits and gradually moving funds to savings accounts.
37:02
The startup aims to solve financial issues in a passive and elegant manner, eliminating the need for a complex user interface.
Digit addresses income volatility by averaging paychecks and providing a consistent income every two weeks.
The individualized approach allows users to predict earnings and make confident big purchases, offering a unique solution to financial instability.
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Introduction to RFID chip installation in hand and machine input in daily life.
39:35
Shift from primary to secondary UI experience and use of reactive lighting in headlamps for search and rescue.
Importance of privacy and data collection in creating no UI experiences.
Reference to study during Obama's presidency on people's concerns about data collection.
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Transitioning to Minimum Viable Data and Challenges in a Screenless World.
43:17
Minimum Viable Data focuses on collecting the smallest amount of data needed for desired outcomes.
Shift from gas to electric cars presented challenges in infrastructure and maintenance.
Hybrid cars emerged as a successful solution by allowing drivers to switch between gas and electric.
Evolution from gas to hybrid to electric cars showcases technology adapting to user needs in the automotive market.
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Emphasis on guiding users through a space rather than controlling the full experience in design.
44:52
Shift towards a no UI space and potential for technology to adapt to individual needs.
Discussion on challenges such as privacy issues and unforeseen hurdles.
Envisioning a revolutionary outcome with hopes for a future where the best interface is no interface.
Acknowledgment of potential battles and debates in reaching this future vision.
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Importance of understanding user experience in teaching machine learning models.
48:25
Designers need to consider user interaction with interfaces to improve ML model training.
User input can enhance model accuracy in real-time, as shown with weather location feedback.
Designers have opportunities to innovate in teaching ML models and should focus on optimizing user interaction for better performance.
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Effectiveness of chatbots and voice interfaces in providing simple information.
50:10
Constraining capabilities to specific tasks can lead to better user experiences.
Examples like Amazon Echo's limited functionalities are highlighted as successful implementations.
Importance of managing user expectations and not overpromising the capabilities of such technologies.
Learning from user behavior with devices like Google Home to refine technology usage.
✦
Shift in revenue models towards subscriptions and hardware sales.
53:36
Examples like Blue Apron and Honey are used to show the shift towards creating value for users.
Emphasis on solving user problems rather than increasing advertising revenue.
New approach opens up opportunities for different revenue streams and business models in tech industry.
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The shift towards personalized experiences in the digital economy.
56:32
Startups like Timely are focusing on subscription services and background applications to enhance user experiences.
Emphasis on the need to replicate successful models and adapt to individualized experiences.
Challenges related to training ML models in AI to create adaptive experiences for each person.
Importance of embracing typical processes highlighted with examples from BMW and Mercedes-Benz.
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Importance of collecting data sets for simple tasks and startups focusing on scanning emails for price changes.
59:45
Emphasis on the value of individualized experiences and regret for not focusing on a specific principle in work.
Work at Google on experimental projects related to Chrome and Android, highlighting the process of forming new teams.
Reflection on a conversation with a designer from the 1980s regarding the evolution of design and software industry.
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Challenges of implementing graphical user interfaces in team dynamics and roles.
01:01:31
Data scientists are often excluded but bridging the gap with other team members can lead to innovative solutions.
Example of Lockitron using Bluetooth technology to remove screws shows the importance of creative thinking and simplifying processes.
Embracing change and reducing unnecessary screen time can lead to powerful outcomes, even through short brainstorming sessions.
Encourage experimentation and problem-solving instead of dismissing ideas as too complex.