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Design Is [Human] – Gretchen Anderson

Google Design2017-05-17
material#design#google#designers#form#GDS: Yes;
3K views|7 years ago
💫 Short Summary

Design experts emphasize the importance of human-centered design, collaboration, and empathy in creating innovative solutions that meet user needs. They advocate for diversity, creativity, and authentic connections within teams, highlighting the value of embracing different perspectives and fostering a supportive work environment. The speakers also discuss the role of ethics in design, emphasizing the need for ethical considerations and user-focused solutions. Ultimately, they stress the significance of prioritizing user satisfaction, problem-solving, and creating products that make a positive impact on people's lives.

✨ Highlights
📊 Transcript
Importance of Human-Centered Design in Creating a Better Future.
Designing for humans is crucial in solving complex problems and improving lives.
User-centered design and design thinking have a significant impact across various industries.
Passion for using design to make a positive difference in the world.
Core aspects of being a designer include working with teams, serving stakeholders and users, and aiming to change the world for the better.
Importance of Human-Centered Design in User Experience.
Personalized handshakes for students by a North Carolina teacher highlight the impact of valuing and respecting users.
Emphasis on listening to users to enhance educational experiences.
Challenges of scaling oneself in a large company and the importance of considering stakeholders as part of a unified team.
Collaboration and a shared purpose are essential for designing products that meet user needs effectively.
Importance of User-Centric Approach in Product Design
Prioritizing user feedback over executive sign-offs is crucial for creating products that users love.
Aligning thinking with stakeholders and team members ensures a user-centric approach to design and decision-making.
Designers should focus on caring about the humans involved in the process and their opinions, rather than just meeting KPIs or executive demands.
Common challenges faced by designers include gaining influence and being heard by decision-makers and users.
The importance of designers' ability to think in a multi-state system in complex design conversations.
Stakeholders often struggle to follow design discussions beyond a few states, leading to the need for process maps and step-by-step instructions.
Designers should take pride in their unique skill but also consider externalizing their thought process for clearer communication.
Visual aids on the wall can help stakeholders remember key information and stay engaged in the design process.
Importance of empathy in design for stakeholders and team members.
Collaboration between individuals with different perspectives leads to innovative solutions.
Pair design involves working closely with visual designers, interaction designers, researchers, prototypers, product managers, and developers.
Challenging viewpoints and engaging in authentic conversations results in better outcomes and enhances the creative process.
This approach fosters valuable relationships and drives successful design outcomes.
Encouraging diversity of perspectives and democratizing feedback among team members to enhance creativity and productivity.
Balancing strategic thinking with tactical work is important for maintaining creativity and motivation.
Creating physical and metaphorical spaces for teams to innovate, make mistakes, and thrive.
Allowing time and freedom for exploration and experimentation is key in generating innovative ideas.
Providing white space for designers and team members is crucial for fostering creativity and problem-solving.
Importance of Diversity in the Workplace for Designers.
Diversity among designers leads to better ideas and bottom-line effects in the workplace.
Encouraging unique styles and ideas results in collaborative and innovative outcomes.
Facilitating the sharing of ideas and celebrating individual contributions fosters a creative environment.
Emphasizes the importance of individual creativity and embracing diverse perspectives and approaches in design.
Importance of Recognizing Design as a Craft.
Designers are encouraged to take pride in their work and not feel inferior to other roles in tech.
Designers should showcase problem-solving skills and creative thinking.
Designers are not just 'cogs in the machine'.
Designers should be open to moments of inspiration, seek feedback, and collaborate during creative blocks.
Importance of creativity in business success.
Luck plays a significant role in achieving success, even for top figures like Zuckerberg and Bezos.
Encouragement to take breaks, be open to luck, and support team members in managing stress.
Collaboration and community are essential for sparking creativity and achieving success.
Pay attention to unexpected ideas as they can lead to success.
Importance of empathy in design for creating meaningful experiences.
Encouraging stakeholders to engage in design processes such as journey mapping and prototyping for breakthroughs.
Role of business persons in understanding the business value and enabling tech teams to handle solutions.
Key takeaways include diversity of opinion, approaches, and skills within teams, with the need for support and air cover for experimentation and growth.
Encouragement for leaders to use their influence to provide time and support for team members.
Importance of authentic connections in teams at scale.
Stress on human interaction and networking for team cohesion.
Role of individuals in leaving their fingerprints on collaborative efforts.
Balance between ego-driven design and user-centered design.
Value of personal experience and intuition in user-focused approaches.
Discussion on tools and high-risk situations faced by workers at PG&E.
Emphasis on empathy and creating products that workers love.
Challenges of working with people with tension or bad relationships and the importance of tolerance in team dynamics.
Addressing feedback about being bossy, embracing personality, and promoting acceptance and understanding in the workplace.
Key Highlights from YouTube Video Segment:
Prioritize user satisfaction and problem-solving in design work.
Embrace tension and debates as opportunities for growth and innovation.
Remember to be patient, take breaks, and maintain a positive mindset.
Consider the ethical implications of design decisions, including environmental impacts.
Strive to fill genuine voids in users' lives rather than superficial desires.
Importance of ethics in technology and automation.
Emphasis on the need for human intervention and oversight in technological advancements.
Mention of California's renewable energy targets and setting measurable end goals.
Debate on the ethical implications of technology advancements, with reference to Oppenheimer's invention of the atomic bomb.
Consideration of the gray area in choosing to work for certain businesses and the role of ethics in decision-making.
Importance of Engineers Taking a Stand
Engineers often face ethical dilemmas when asked to work on projects they disagree with.
Attempts to make e-commerce less addictive may not be successful with current approaches.
One suggestion is to create an app that deletes addictive apps from phones.
Decision-making is complex and involves considering the human aspect of technology development.
The segment ends with a message of gratitude and applause for the audience.