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Design is [Equitable]

Google Design2018-11-14
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8K views|5 years ago
💫 Short Summary

The video discusses equitable design in technology, emphasizing accessibility, gender equity, and AI. It provides a framework for inclusive product development, addressing issues like bias in algorithms and lack of accessibility online. The importance of creating inclusive digital spaces for people with disabilities is highlighted, along with reframing disabilities as being on a spectrum. The video emphasizes the need for organizations to commit to equitable design, involve diverse communities, and consider adoption rates and user feedback. Workshops, research insights, and a user-focused mindset are crucial for sustainable impact and success in equitable design.

✨ Highlights
📊 Transcript
Equitable design in technology: Jen and Nithya discuss accessibility, gender equity, and AI in product development.
01:34
Importance of considering underrepresented communities in product development.
Lack of accessibility in online platforms, such as Turing tests excluding people with disabilities.
Issues of bias in predictive algorithms, with a case study on false flagging of black defendants.
Emphasis on the need for more inclusive and ethical technology solutions.
Importance of Equity in Technology Design and Product Development.
04:53
Emphasizes the need for inclusion and accessibility in technology design.
Framework offers insights from research in gender equity and accessibility in multiple countries.
Goal is to drive initiatives prioritizing gender equality and accessibility in technology.
Provides best practices for implementing equitable choices in design and research to make technologies more inclusive.
Importance of making a case for equity within teams and organizations.
07:05
Address challenges such as unclear alignment with business goals, difficulty prioritizing work, and discomfort with implications.
Start with an ethical case by talking to diverse user groups and observing their experiences.
Move on to a technical case by leveraging insights from research to propose solutions using new technologies like ML or AI.
Creating inclusive products can drive growth by targeting untapped markets and differentiating from competitors.
Importance of holistic approach in product development.
10:25
Collaboration and streamlined information make the process easier.
Products should consider all stakeholders and potential negative impacts on markets.
Personal and professional ethics may conflict, leading to discomfort.
Establishing ground rules for discussions and common vocabulary promotes comfortable discussions.
Importance of creating inclusive digital spaces for people with disabilities.
14:14
People with disabilities have trillion dollars of disposable income, creating a significant market potential.
Engaging this demographic in product development can showcase untapped market value.
Focusing on gender equity online and addressing computing challenges can positively impact privacy, safety, and machine learning.
Initial support from various products has built confidence in accessibility efforts, leading to a push towards inclusivity in the technology industry.
Reframing disabilities as a spectrum and considering temporary and situational disabilities.
16:22
Shifting perspective from disability to usability, using hands-free or eyes-free scenarios to build empathy and understanding.
Creating a knowledge foundation and addressing resistance in creating an equitable foundation, emphasizing the need for foundational research.
Building empathy through various methods like videos and reading transcripts for lasting impact beyond presentations.
Importance of Inclusive Research and Design Efforts.
21:34
Collaborating with organizations like NGOs, research institutions, and universities can bring expertise and diverse viewpoints to research projects.
Utilizing existing equitable design work and secondary literature can enhance inclusivity and validity of research efforts.
Sampling for gender equity and including individuals from diverse backgrounds can further enhance diversity and validity.
Establishing research protocols and partnerships in various countries can help scale research efforts efficiently.
The team aimed to scale their efforts by involving other teams and providing resources, tools, and insights.
22:04
Foundational research was conducted by talking to users with different disabilities to understand their needs, challenges, and workarounds.
This research led to the creation of resources such as day-in-the-life videos, personas, and accessibility design guidelines tailored to MIT.
The team's goal was to integrate accessibility thinking into existing product development processes.
They encouraged teams to consider accessibility at key points in their design reviews and research efforts.
Challenges in maintaining momentum for initiatives include personnel changes, new priorities, lack of understanding, feeling overwhelmed, and discouragement.
25:12
Establishing top-level and formal goals with leadership is crucial for sustaining impact and accountability.
Clear success metrics and frequent communication about impact are necessary for ensuring equitable product development.
Encouraging and motivating teams through open lines of communication is essential for driving progress and maintaining momentum.
Importance of considering adoption rates, positive reviews, and press stories from diverse user groups in product development.
29:04
Organized resources like toolkits are essential for teams to scale their work effectively.
Workshops are valuable for experts and product teams to collaborate on improving user experiences and brainstorming solutions.
The value of training and propagating a user-focused mindset throughout teams for long-term success is emphasized in the conclusion.
Collaboration in workshops to apply research insights into product features, design, and market plans.
31:52
Gender expertise utilized to co-create solutions and translate equity insights into tactical product features.
Introduction of post-colonial feminism as a common vocabulary, with scenarios and quizzes to apply insights.
Workshops focused on themes of access, content, privacy, and safety, challenging assumptions around gender and unlearning biases.
Sustainable impact achieved through sharing work widely and presenting at various institutions.
Importance of establishing a championship program for sustainable impact and equitable design in large organizations.
34:37
Rewarding and recognizing participants is crucial for maintaining momentum and excitement.
Modifying and improvising based on experiences is necessary in equitable design.
Pluralistic approaches are needed when multiple members are involved in a project.
Asking tough questions is encouraged to drive progress in equitable design and research.
The impact of design on different user communities, focusing on women in online spaces.
38:33
Gender disparities in data sets are highlighted, along with socio-economic constraints preventing women from accessing technology.
Privacy concerns related to device sharing are discussed, as well as the risks women face online including abuse, stalking, and impersonation.
The importance of considering these implications when designing technologies for connected environments is emphasized.
Potential consequences of unrestricted online interactions and data sharing are also touched upon.
Importance of considering user experience for people with disabilities in product design.
41:52
Emphasis on integrating accessibility into the design process and viewing it as integral rather than additional work.
Use of metrics to evaluate user experiences from different perspectives to improve usability and satisfaction for all users.
Mention of using simple metrics to understand and improve product engagement for specific demographics like women.
Importance of making a business case for inclusive design product development.
46:25
Emphasize the need to prove the impact of inclusive design through case studies and pilots with specific teams.
Focus on tangible trade-offs and potential benefits of a more inclusive approach.
Value of being scrappy and opportunistic in identifying opportunities to test inclusive design strategies, even in smaller settings like startups with limited users.
Importance of equity in the industry as a key factor in organizational success.
47:30
Positioning within the larger industry as equitable can differentiate organizations in recruiting better technical talent and improving brand value.
Equitable practices can help organizations stand out and attract top talent.
The talk concludes with a thank you message to the audience and an invitation to join the next talk.