Design at Ola, India's largest ride-sharing company | Centered Ep 3
Google Design2018-09-19
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13K views|5 years ago
💫 Short Summary
India's technological advancements have led to Ola's success as a ride-sharing company, emphasizing constant learning and growth. Low-cost smartphones in India create challenges for app developers, but Ola's progressive web application addresses accessibility issues. The video demonstrates creating a seamless user experience with PWA, emphasizing API calls and coded images. Design processes focus on user feedback and usability testing, leading to improved interfaces. Ola's prioritization of mobile devices increased user conversion, highlighting the importance of user experience and human-centric design for future users worldwide.
✨ Highlights
📊 Transcript
✦
India's technological advancements position it as a leader in mobile devices and computer equipment.
00:15The success story of Ola, India's largest ride-sharing company, is highlighted for its impact on daily life.
Ola's management team is praised for fostering a culture of continuous learning and growth.
Viewers are urged to consider how their products can reach diverse locations and address various needs.
Strategic thinking and planning are emphasized as crucial elements for success in the market.
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Challenges and Opportunities in Developing Mobile Apps for Low-cost Smartphones in India.
01:31Low-cost smartphones in India have limited internal and storage capacity, with mobile apps on iOS requiring less than 100MB and on Android requiring around 60MB.
Users in Indian cities face unreliable mobile networks, but there is a large user base accessing the internet, creating opportunities for app developers.
Significant hurdles include the need for better service and storage solutions, which Ola addressed by creating a progressive web application for future users.
The focus is on creating a seamless web application for users to access, aiming to overcome accessibility issues faced by billions of users in India.
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Benefits of Progressive Web Applications (PWAs)
02:51PWA provides search optimization and a fluid machine application experience.
It offers a streamlined user interface and enhances user experience.
Local identifiers can create a higher impact response time for PWAs.
Importance of adding API calls for pricing, coded images, and code updates to ensure smooth user operations.
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The importance of user feedback in the design process.
04:04Early testing and frequent usability testing are highlighted as key steps in the design process.
The design team quickly identifies two urgent issues, leading to immediate design changes.
Users are now required to input verification codes as a result of the design changes.
The team realizes the need for a more user-friendly interface and a shift towards a more streamlined business model.
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Ola increased user conversion by 30% through prioritizing mobile devices.
05:32The method can help countries optimize for 'mobile-first' to reach a larger audience.
Designing quality products for billions of future users is essential for product creators.
Focusing on user experience and interaction is crucial in creating specialized, human-centric products.
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