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Amman, Jordan with Google.org and the International Rescue Committee | Centered Ep 1

Google Design2018-06-20
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13K views|6 years ago
💫 Short Summary

The video explores the collaboration between Google.org and humanitarian workers in Amman to develop technology applications benefiting the community in Jordan. It emphasizes the importance of empathy, user feedback, and localization in creating user-friendly tools for refugees and residents. The team focuses on providing essential information, improving accessibility, and enhancing user experience through design changes and user testing. Overall, the goal is to leverage technology and innovation to address the needs of vulnerable populations and build a better future for communities in crisis situations.

✨ Highlights
📊 Transcript
Importance of human-centered design and applications in Amman.
01:16
Collaboration between Google.org and humanitarian workers to develop applications for difficult living conditions in Jordan.
Focus on conducting research, providing assistance, and advancing technology.
Project utilizing technology to provide essential information to the community.
Collaboration with Google.org to establish projects benefiting the community through technology and innovation.
Importance of Refugee.info Platform for Vulnerable Refugees
02:01
Refugee.info platform helps assess the needs of vulnerable refugees.
Understanding the plight of refugees and providing assistance is crucial.
Challenges faced by refugees are discussed along with potential solutions for the future.
Empathy and support are essential for refugees to build a better future for themselves and their communities.
Importance of Legal Documents and Procedures for Legal Residence.
02:50
Emphasis on accurate recording of personal identities within legal documents.
Significance of changing content formats for improved accessibility and understanding for citizens.
Need for content to be closer to the needs of residents, utilizing audio, video, and images as essential tools.
Impact of unclear words and dependencies on text for lower literacy levels, leading to a focus on improving information consumption.
Importance of user feedback and community engagement in the development of devices for a specific location.
04:22
Role of assistance in crisis situations and addressing demands and interactions based on user feedback.
Focus on testing, research, and user experience to enhance platform sharing capabilities.
Future plans include testing with users and applying learnings to future developments.
Discussion on user testing, tools used, and sensory user experience.
06:09
Three different components being worked on by the team.
Adding more guidance to enhance the overall user experience.
Emphasis on the importance of the Arabic language in determining content.
Focus on the right-to-left reading direction and the significance of video content beyond audio descriptions.
Importance of design changes and collaborations in creating a conducive environment for users.
07:37
Challenges faced in increasing usability due to high illiteracy rates among certain populations.
Decision to use an audio player to reach a wider audience and enhance user experience.
Aim to make content accessible and understandable to all users within a short timeframe.
Providing insights into user behavior and preferences through design changes and localization efforts.
Designing for User Needs and Collaboration.
08:09
Emphasis on deep collaboration and understanding user requirements.
Generating various ideas, testing their effectiveness, and consistently meeting user demands.
Process involves gathering information, producing diverse concepts, transforming them into user-friendly tools, conducting experiments, and validating thoughts.
Creating products that resonate with consumers on a personal level.