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Road to 100 SaaS Clients with Dar Holdsworth - Day 1

HighLevel2022-11-15
8K views|1 years ago
💫 Short Summary

The video features speakers sharing their journeys and insights into building successful SAS businesses, emphasizing the importance of resilience, consistency, and continuous learning. They discuss the financial benefits, niche selection, high-ticket offers, and prioritization in achieving success. The speakers also touch on optimizing Google profiles, time management, client acquisition, and transitioning from agency to SAS. The video highlights the benefits of upgrading to a pro account for access to training, coaching, and resources, as well as the importance of collaboration and community support in the affiliate business.

✨ Highlights
📊 Transcript
Importance of taking imperfect action and resilience in building a successful SAS business.
00:36
Gratitude expressed to the high-level community for providing opportunities.
Training focuses on teaching the SAS scale system and improving participants' lives, regardless of upgrading to a pro account.
Benefits of upgrading to the pro account for business success and transparency in sharing personal experiences to inspire others.
Training covers topics like crafting offers, acquiring clients, leveraging high level for onboarding, and providing an Evergreen customer experience.
Journey from Air Force to Entrepreneurship Success.
06:56
Speaker experienced success and failure in multiple businesses due to complacency.
Learning from mistakes, taking courses, and adapting approach led to eventual success in digital marketing.
Emphasis on having the right formula for success and the impact of learning about SAS theory from mentors.
Story serves as a lesson in resilience, growth, and the need to continuously adapt in entrepreneurship.
Importance of Treating Your Venture as a Serious Business
08:29
Transitioning from struggling in a previous business to treating the current venture seriously.
Emphasizing consistency, long-term vision, and investing in self-education.
Treating the venture like a business is key to seeing rewards and success, rather than as a side gig.
Value of continuous learning, adapting, and having a long-term vision for sustained growth and success in the SAS business.
Advantages of starting a SAS business over a traditional business model.
12:52
Lower costs and potential for higher earnings in a SAS business are highlighted.
Importance of commitment and hard work stressed, with speaker sharing personal experiences.
Urging viewers to fully commit or step back from starting a SAS business.
Contrasting financial investments required for traditional business with minimal costs of a SAS business.
Turning Life Around with a SAS Business.
16:33
The speaker was facing foreclosure after falling behind on house payments but found success with a SAS business.
Belief, perseverance, and learning from mistakes are crucial in building a successful SAS business.
The SAS formula offers low-cost entry, scalability, high profit potential, and flexibility to work from anywhere.
Viewers are encouraged to commit to their SAS business, stay focused on growth, and prioritize profitability.
Importance of Focus and Prioritization in Achieving Success.
19:10
Speaker shares struggles with staying focused and how he developed a system to help him.
Reverse engineering targets and prioritizing weekly goals increased productivity.
Advises focusing on the top three priorities each day to move the needle in business effectively.
Implementing time blocking for meetings and key tasks helps maintain focus and productivity.
Journey from failed business ventures to successful coaching chiropractors.
21:01
Tried selling information and building a membership area for different industries without success.
Found success in coaching chiropractors on patient care rather than technical skills.
Disliked running ads and dealing with churn, leading to focus on SAS.
Importance of identifying profitable niches in the agency space for business success.
24:27
Choosing industries with good cash flow is crucial for sustainable growth.
Drilling down into specific niches, such as concrete staining, can lead to increased profitability.
Understanding and selecting niches wisely is essential for ensuring business growth and stability.
Comparison of Vertical and Horizontal Approaches in SAS Marketing.
27:52
Vertical specialization in SAS marketing allows for tailored campaigns, easier scaling, deeper niche understanding, and community integration.
Vertical approach takes longer to establish but offers specific targeting and community connection.
Horizontal approach in SAS marketing offers a larger customer pool, quicker implementation, and basic wins.
Horizontal approach lacks specificity, differentiation, and community connection compared to vertical approach.
Importance of Narrowing Down Industry Focus for Success in Business.
30:49
Speaker shares journey from targeting everyone to specializing in Dentistry, specifically Invisalign and implants, leading to a successful business model.
Various industries considered by the audience include real estate, home services, legal, automotive, medical, and more.
Challenges of integrating with software like Mind Body ABS for gyms and EHR systems for chiropractors and dentists are highlighted, emphasizing the complexity but reward of specialized niches.
Importance of high-ticket offers for profit and lead generation.
34:01
Low-ticket industries like restaurants are contrasted with high-ticket industries like cosmetic dentistry.
Attracting clients is easier with higher-value services.
Targeting good clients who value expertise and pay for premium services is emphasized.
Establishing authority in your niche and avoiding difficult clients who haggle for discounts is crucial.
Importance of team collaboration and individual responsibility in avoiding blame.
38:16
Checking reputation online before collaborating with others is crucial for successful partnerships.
Being open to new opportunities can lead to growth and success in various endeavors.
Understanding the target audience is essential before selecting a niche for business ventures.
Leveraging past experiences can provide valuable insights and skills for current projects.
Reliable connections play a significant role in successful business dealings.
Importance of choosing a niche aligned with interests and background in business.
42:42
Connecting with industries where one feels comfortable and can relate to professionals is crucial.
The offer provided is the key driver of the business, influencing sales, communication, and customer experience.
Niche should be a mix of passion and profitability to avoid working with people one doesn't enjoy.
Finding a niche that one enjoys and excels in is essential for long-term success in entrepreneurship.
Key Highlights for Creating a Niche-Specific Offer:
44:57
Emphasize the importance of creating a niche-specific offer tailored to the target market, such as chiropractors and local businesses.
Focus on providing more customers and improving communication to attract and retain clients.
Look to successful companies like Podium, BirdEye, and Thrive for inspiration on effective strategies.
Include a promise or guarantee in the offer to ensure that the benefits outweigh the investment.
Implement a risk reversal strategy by offering a specific number of clients in a set timeframe or free services to attract potential clients.
Utilize techniques like the Scale Technique and The Grow Method to differentiate from competitors and provide a clear roadmap for clients.
Optimizing Google business profiles and increasing online visibility.
47:25
Boosting reviews and creating automated review systems.
Registering with online directories and adding SEO backlinks for improved visibility.
Generating organic leads and simplifying payment collection.
Implementing a branded customer journey for marketing and sales to enhance customer experience and build trust with potential clients.
Key Highlights for Improving Business Efficiency
52:45
Identify and eliminate time-wasting activities to increase productivity.
Prioritize tasks that have a significant impact on business growth.
Make daily adjustments to improve progress continually.
Review performance regularly to make necessary improvements, similar to a football team.
Importance of making calls to potential customers is emphasized.
54:29
Overcoming rejection and hesitations to make offers is crucial for success.
A story is shared about a client who struggled with perfectionism but achieved success through making calls.
Agency owners transitioning from initial struggles to gaining clients is likened to popcorn popping.
Perseverance through challenging early stages of building a client base is encouraged.
Key highlights from the YouTube video segment.
57:20
The speaker discusses pricing structures, positioning as an authority, prospecting, demos, and sales automation.
Emphasizes the benefits of upgrading to Pro for business success and offers a SAS agency basic course.
Mentions offering coaching for affiliates, writing a book, and providing business intensives for upgrades.
Aims to support clients in adopting and utilizing high-level services through various resources and optimizations.
Urgent deadline for access to special package offer for Pro SAS members.
01:01:59
Lifetime group coaching offer for $397 with various features announced.
Webpage to be built out for the new offer, viewers encouraged to be patient.
Q&A session held, one attendee asks about package options for existing members.
Overview of High Level SAS platform.
01:06:20
Built by agency owners turned software engineers to provide tools and features needed to run an agency in one centralized place.
Offers white labeling for agencies to brand as their own software and a SAS mode for companies to function as a software company.
Includes hundreds of features in the SAS plan for various purposes.
Transitioning to selling software products from a digital marketing agency for better positioning and revenue generation.
01:08:44
Focusing on providing only necessary features to prevent overwhelming customers and ensure better user adoption.
Onboarding processes, such as the one discussed by Dar, are crucial in teaching company owners how to effectively run SAS plans.
Bringing in experts like Dar to share insights at both user and agency levels can enhance success in utilizing SAS products.
Importance of two-way texting and web chat support for customers in marketing campaigns.
01:11:13
Chiropractors using email newsletter builders and available software offerings.
Participant shares journey of finding good affiliate and receiving help with training software.
Gratitude expressed for guidance and support in starting venture.
Emphasis on responsive communication and mentorship in navigating challenges and seeking solutions.
Transition from high ticket agency to SAS for improved efficiency and capacity.
01:16:48
Weekly group coaching calls provided for affiliates at no cost.
Emphasis on taking the business seriously and making a long-term commitment.
Encouragement to shift from selling time to tech-based fulfillment for increased efficiency.
Gratitude expressed for the support and guidance received during the transition.
Discussion on database reactivation strategies and personal reflections.
01:17:25
Importance of not overwhelming oneself with commitments and balancing work and personal life.
Gratitude for the impact of coaching business on people's lives and the supportive community in the industry.
Personal story of making a career change later in life.
Technical difficulties accessing a Facebook group and a lighthearted comment about changing appearance.
Accessing Optima optional features for SAS Pro can be done through the SAS configurator or joining specific social platforms.
01:21:54
Workflows can be locked with passwords to prevent unauthorized access, with a focus on industry specifics and audience needs.
Balancing information provision and access restrictions is crucial to avoid disruptions.
Informed decision-making is key when considering accessibility to workflows and the benefits of controlled access.
Benefits and resources available with pro account upgrade.
01:25:04
Access to training courses, coaching, and one-on-one business intensives.
Emphasis on providing value and support for affiliate success.
Mutual success as a key component, with affiliate success contributing to their own.
Message of collaboration and support within the affiliate community.
Overview of upcoming topics for the following days in the video segment.
01:27:30
Importance of sharing information and giving back to the community to level up.
Highlighting the anti-goldylocks pricing method and positioning as an authority as effective strategies.
Each day will build on the previous one to provide necessary information.
Farewell message for the afternoon concludes the segment.