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THE FUTURE OF SPORTS MEDIA | ComplexCon(versations)

Complex2017-03-10
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18K views|7 years ago
💫 Short Summary

The video explores the significance of storytelling in sports media, highlighting how technology enables athletes to share authentic narratives directly. Uninterrupted, a platform founded by LeBron James, empowers athletes like Chris Bosh and Serena Williams to tell their stories without interference, connecting with fans on a personal level. Storytelling is portrayed as a craft that requires practice and collaboration to reach a wider audience and avoid misrepresentation by third parties.

✨ Highlights
📊 Transcript
Importance of storytelling in sports media.
01:26
Athletes and team owners can now share their stories directly through various media platforms.
Advancement of technology has provided individuals with cameras and social media accounts, allowing for more authentic and inspiring narratives to be shared.
Storytelling is emphasized as a craft that requires practice and collaboration, with the ability to reach larger audiences.
Direct communication of stories from the source is highlighted as valuable in ensuring clarity and avoiding misrepresentation by third parties.
Uninterrupted focuses on helping athletes authentically share their stories using storytelling as a powerful tool.
04:35
The company works with athletes such as Chris Bosh and Serena Williams to create compelling narratives about their lives.
Unlike mainstream media, Uninterrupted provides a more personal and genuine perspective on individual stories.
LeBron James' desire to share his message without interference led to the creation of Uninterrupted as a platform dedicated to showcasing athletes' voices without interruption.