00:17 hello welcome to click Wars we're back
00:19 today slightly different episode on the
00:22 cars today Jamie haven't we
00:24 man what's more interesting than us so
00:31 yeah that's two bigheaded [ __ ]
00:32 basically just going to be rocking the
00:34 place down for the next hour what we
00:36 decided was essentially once a month
00:39 that we would basically have a chat
00:41 about what both of us have been up to
00:43 because I feel like we're working really
00:46 hard pushing a lot of boundaries in a
00:48 lot of areas and I feel like there'll be
00:49 a lot of value in that for people
00:52 sometimes when you get the interview you
00:53 only get that person's perspective and
00:54 you really don't hear from us otherwise
00:56 unless we're drilling down into a
00:58 newsletter or trying and make you
01:00 retweet our tweets but um that's kind of
01:03 it but yeah Jay what we got in store
01:08 then quick updates of what well to be
01:10 honest like um we when we first started
01:13 this we wanted to do something different
01:15 in the like like um we we enjoyed a lot
01:18 of the content that was out there in the
01:19 space but we thought that we could act
01:21 like do our own spin on it and um then
01:25 we've gone and done like what everyone
01:27 else was doing with just like purely
01:28 guest things and stuff like that and so
01:30 like um as part of keeping everything
01:32 fresh and because I think that we're
01:33 still in the trenches doing stuff let's
01:36 like what's more like like authentic
01:38 than just people who are in the arena
01:39 talking about what's going on in the
01:44 um sometimes we have to ask questions to
01:47 guests that are so related to what we
01:48 want to know because the problems we're
01:50 experiencing that we can miss the mark
01:53 people um and vice versa right we might
01:57 not ask the questions that they want to
01:58 know but now for us we can just talk
02:00 about what we're doing and um what's
02:02 working what's not and um talk about
02:04 those things that might not come up in
02:06 conversations with guests because like
02:08 there are things not what the guests are
02:09 doing the guests are doing PR or
02:11 whatever whereas we're doing affiliate
02:12 or you're doing digital products and
02:13 they're doing something else so yeah
02:17 interesting yeah for sure I'm I'm I'm
02:19 looking forward to it actually so yeah I
02:24 umum what have you been up to mate
02:28 question yeah so I been pretty Frank
02:30 about like that some of our stuff got
02:32 hit um and it's frustrating when you get
02:36 hit but to an extent you've got to be
02:39 like okay I've been picked up um do I
02:42 think my stuff is good enough to not get
02:44 hit yes um but is there a 0% chance of
02:48 me getting hit no and so like how do you
02:51 then go and do stuff that means that the
02:54 chances of you getting hit are as close
02:55 to zero as possible AKA how do you be so
02:58 good that it's not even like in the
03:00 debate of like maybe getting caught up
03:02 in stuff or like whatever else and so um
03:05 what we're doing basically is trying to
03:06 improve on the content S I think we have
03:08 been hit for Content because we are PR
03:10 predominantly content site and content
03:11 sites are being classified whereas
03:14 others seem to be skipping the
03:15 classifier um but as well as that like I
03:17 don't like the trend now is to go and do
03:21 um Facebook and um newsletters and all
03:25 that stuff which I I agree with I'm not
03:27 trying to hate on that like [ __ ] man I
03:28 wish I could get all that traffic out
03:29 Nowhere Man like it's uh so I'm trying
03:32 to balance the content recovery with
03:34 going and doing other stuff and we've
03:35 had some early success uh with Reddit
03:37 and Pinterest and stuff and so we're
03:39 scaling that I hope to get we do YouTube
03:41 we've got like one of our channels has
03:43 like 500 subscribers now uh and gets
03:45 like a few thousand views of video
03:46 because they're like decent quality
03:48 videos now but um it's not like an
03:50 income Source like Reddit and Pinterest
03:52 are already so um it's balancing that um
03:57 but I want a future in the future we
03:59 won't talk about about the future just
04:00 yeah we'll talk about the now but we can
04:01 talk about the now with you um with
04:04 regards to digital products and I'm
04:06 interested in grilling you about those
04:08 so give us an overview and then I'm
04:10 gonna Grill you all right cool yeah that
04:12 sounds good um digital products
04:17 man I think everybody knows what they
04:19 are but just for the sake of it you know
04:20 anything that's physical ebooks courses
04:23 all of that Malak that you buy online
04:25 there's no physical product um so that's
04:28 the real basic term out the way
04:31 essentially I noticed quite a big thing
04:35 happen obviously I think pretty much
04:37 everyone did with hcu and all of the the
04:40 updates that we we started to see last
04:42 year basically it felt like the rug had
04:44 been pulled out of a lot of people's
04:47 businesses and whilst I am all about you
04:51 know going after organic sources of
04:53 traffic it felt like the play was NE I'm
04:58 not saying this but I will say it in a
05:00 ter I said the play wasn't Google as
05:03 strongly as it has been in the past
05:05 Google is still a play but for me I felt
05:08 like it wasn't necessarily um the be all
05:11 and end all of what it was perhaps 24 12
05:14 months ago um now what that meant is for
05:18 a marketeer like myself I we've we've
05:21 all heard of this for probably a couple
05:24 of years short form's going to be the
05:26 big thing but actually what's happened
05:28 is is it's just continued on this
05:30 exponential rise and now the rise of you
05:34 know Tik Tok and uh Tik Tok SEO and and
05:38 Instagram and pushing traffic from
05:40 Instagram into other areas which we'll
05:43 touch on in a lot more detail in a
05:45 minute no doubt has become a lot more
05:49 fruitful for me as a business where I
05:51 can drive real volume and actually
05:53 sustainable real volume by creating high
05:56 quality qu content and consistently
05:59 putting out high quality content every
06:01 single day and automating the
06:04 responses uh to essentially guide them
06:07 off platform now I do that in a number
06:08 of different ways which we can touch on
06:10 but essentially Instagram and Tik Tok
06:12 right now for me is the major play and I
06:15 am still putting time into SEO I'm still
06:18 writing blog articles I'm still updating
06:20 content I'm still doing link building
06:22 I'm still doing all of the things that
06:23 you would normally do as an SEO but I'm
06:26 seizing the opportunity which we have
06:28 right now which is organic social media
06:30 and how I'm doing that perhaps is
06:32 slightly different to what you would see
06:34 on Lite Twitter which is Pinterest and
06:39 Facebook page likes and pushing out
06:41 content that way I think yes that has
06:44 its place absolutely but right now if
06:46 you want attention and you want it
06:48 quickly you can get it in absolute
06:50 exponential volume in in Tik Tok and and
06:53 and Instagram but there is a play to
07:00 yeah and so um what you've done is
07:02 you've basically had a few big bangers
07:04 and some consistent growth over time so
07:05 I had a look at your Instagram so I know
07:08 that before um you told me the strategy
07:10 was you felt that having a certain
07:14 amount of followers on Instagram open
07:15 doors for direct sponsorships would have
07:17 been another Revenue source for um your
07:20 niche in particular where people with
07:21 budgets want to get in front of people
07:22 and they go this influenc has got X
07:24 th000 followers so I'll put budget
07:26 behind them we'll see what the ROI is
07:28 for the sponsorships which are can be
07:30 very lucrative in that nich and so I
07:32 know that you were combining some ad
07:35 buying stuff with the organic stuff it
07:38 looks like now from just a quick perus I
07:40 don't know if it's still doing paid but
07:42 that you've gone and changed the
07:44 strategy on Instagram to be much more
07:47 like reals focused to then go outside of
07:50 like existing followers and then just
07:52 like try and get bangers that blow up
07:54 then get the followers um and it's
07:57 working I think before like at the end
07:59 of the year you're like 4K and now you
08:01 17K 19 as of today it nuts the growth is
08:05 absolutely exponential we're doing like
08:07 thousand followers a day in the last
08:09 like five days which is just crazy but
08:13 it's basically a compounding effect yes
08:15 absolutely so they're all um they're all
08:18 from if you just scroll down like my
08:21 notifications it will say following you
08:23 from your real now that's like 99.9% of
08:26 the people are following us from real so
08:29 B basically you're creating content
08:31 which grows so it will show when you
08:34 look at the ones that actually blow up
08:36 so I'm talking blow up for me is you
08:38 know over 50,000 views
08:41 um if you look at the ratio of followers
08:44 to nonf followers can be like 95 plus
08:48 percent of non-followers that are seeing
08:50 that post so you're hitting a high
08:53 volume of people outside of your
08:55 follower base obviously you want them to
08:57 engage so that's where the cont content
08:59 comes in and how they interact with that
09:02 content changes by the certain post type
09:04 that you're putting together so we had
09:06 one which has just hit 1.1 million views
09:09 yesterday it was on a million views now
09:10 it's on 1.1 million it just keeps
09:12 growing daily you know going up it's
09:15 almost I don't know where its peak is at
09:16 the moment so it's growing but that post
09:19 has brought in 8,000 followers from 1.1
09:22 million views so um you know the the
09:25 rest of the growth has come from the
09:27 other bangers that we've had that have
09:28 gone about 50k where you might get a
09:30 couple hundred followers off them so
09:32 we've had a lot of success in the last
09:34 month but but seen with like some of
09:37 them just just to roll back to that um
09:40 like for example I was buying page likes
09:42 and um you can get the likes it would
09:43 look like you got these followers but I
09:45 couldn't get them to engage with my
09:46 posts once you move them over from reals
09:49 how difficult is it to get them to
09:50 engage with like General content after
09:51 that the future content you post they're
09:53 not just a number but they're like
09:54 actively engaged in that right yeah so
09:57 let's talk about the engagement strategy
09:58 because that's a massive part of it so
10:02 example I will always say how I break
10:04 down let's break down the content so
10:06 let's say we're making a video so a
10:09 visual hook and an audio and a and a
10:12 text based hook on screen so something
10:14 that's highly eye-catching I I film it
10:17 in my front in my dining room some of
10:19 the content so I've got a really nice
10:21 table the mes always has flowers on the
10:22 table we got a really nice Shelf with
10:24 books and there's like hanging plants in
10:26 the background there's a mirror and a
10:27 nice lamp it looks nice right so visual
10:30 hook I and my the hook is I sit down and
10:33 I light a candle so that's my that's an
10:37 that's grabs your eye immediately but
10:39 whilst you're also doing that there's
10:40 also a highly engaging how I would
10:43 budget a 30k salary on screen in really
10:47 nice font and that grabs your attention
10:50 plus that so you've got their attention
10:51 so oh yeah I want to tell them I would
10:53 to understand about this this topic
10:55 obviously then you can then feed in the
10:57 topic it's got to be Fast Pace engaging
11:00 you know I cut things like breaths out
11:03 there's barely any space in between my
11:05 words I voice over the content all I'm
11:07 literally doing is sitting there on my
11:08 laptop I like a candle over my laptop
11:10 and I sit there but I'm talking over the
11:13 video and then I put captions and
11:15 breakdowns of the budget on top of the
11:17 the video but at the end and in the
11:20 content I will tell them to do something
11:23 so it's comment the word grow and I'll
11:25 send you some information about how you
11:27 can up your budget in game for example
11:30 or comment the word go and I'll send you
11:32 a link to our ultimate financial planner
11:35 and then we use a software called many
11:37 chat now many chat you can essentially
11:40 um basically tag onto a real a piece of
11:44 content or any of your posts with a word
11:48 so it will it will automatically
11:49 recognize keywords and then it will DM
11:52 automatically DM that person and reply
11:55 to the comment which you can set up like
11:57 different variations of of comments
11:59 and then you can say hey John it also is
12:02 like At first name so it will s it'll
12:04 find their first name so hey John thanks
12:06 for commenting on my post about budgets
12:10 here's a link to my ultimate financial
12:11 planner just so you know today there's
12:14 here's a code of 30% off here's the code
12:17 use the code gains at
12:19 checkout and then they go on there they
12:21 see it's like 17 they get the 30% off
12:25 there's a highly engaging um sales page
12:29 we use stand store which is super cheap
12:30 and super high quality for mobile
12:34 especially and they can pay there and
12:36 then get to sent the products directly
12:38 to their email so they haven't actually
12:39 left the Instagram app that's a key
12:41 thing as well so they've not you can
12:42 still press the X in the corner at any
12:44 point it go back to the post um so it's
12:47 really really key um and essentially
12:49 that is so imagine a million people see
12:53 that and 1,500 people comment that's
12:56 said an enormous enormous amount of
12:59 volume that you're potentially pushing
13:00 to that sales page now obviously your
13:03 sales copy has to be good your imagery
13:04 has to be good and you can and obviously
13:06 the pricing needs to be right for them
13:08 to buy and the the right environment and
13:10 they need to feel like you need to have
13:12 done a good job in the video so all of
13:13 that needs to work together for you to
13:15 get results here by the way this is not
13:17 easy um and I'm still tweaking and
13:20 working out formulas and type of text
13:22 and countdowns and what works what
13:24 doesn't what sales Tech Works what's too
13:26 heavy what's not we're still refining
13:29 everything and testing everything but it
13:30 is working really really well so a real
13:33 that does sort of 100K views will bring
13:36 300 on average that's what I worked out
13:39 before this call okay so Skips a few
13:42 steps we've gone straight from reals to
13:44 sales and funnel so let's take it back
13:46 for a bit because let's make sure that
13:47 we we go and we figure out how to crack
13:49 the code so we can all make all this
13:51 money from from the same same stuff
13:53 right so you put the Reel out there and
13:56 you you use an automation software
13:58 called many chat to then turn from
14:01 prompting from a call to action in the
14:02 real designed to take highle people top
14:06 of funnel to then send an introductory
14:08 thing that then gives them a direct
14:10 checkout link to this product so I
14:12 presume to be able to get them to do
14:14 that because it's still high in funnel
14:16 kind of is that you haven't engaged them
14:18 over time that that is a lower value
14:20 introductory product exactly low ticket
14:24 yeah I'm not going to be selling them a
14:26 £599 course straight out of the gate on
14:28 a real no chance so how much is it and
14:30 what do they get so for example two
14:34 different we have three main products
14:35 that we push in in this realm we
14:37 actually well four main strategies so
14:39 one is an email strategy alongside an
14:41 ebook so it'll be like uh post about
14:44 investing if you want to learn more
14:46 about investing in the S&P 500 comment
14:48 S&P and we'll send you some information
14:50 it's like hey John first up jump on our
14:53 mailing list got 25,000 people you get
14:55 enrolled into a free mini course growing
14:57 your Investments to 100 person 100K
14:59 here's a subscribe link secondly if you
15:01 want to speed things up download our
15:03 free investing for uh um not our free
15:05 our Investing For beginner's ebook it's
15:08 nine pounds today with this special link
15:10 for example right it's nine quid like
15:12 it's not crazy but most people will get
15:15 onto the mailing list so our mailing
15:17 list is just actively growing from that
15:19 point um and then secondly they may or
15:22 may not buy the investing for a
15:23 beginner's ebook but essentially once
15:24 you've got them on the mailing list you
15:25 can then funel them back into these type
15:27 of products that's one product second
15:29 product is the planner so any budgeting
15:31 related videos or planning or debt or
15:34 debt related videos we can push them
15:36 into the ultimate financial planner it's
15:37 360 budgeting and debt planning
15:40 essentially everything's on their
15:42 Financial Freedom calculators investment
15:43 calculators all of that jazz it's kind
15:45 of everything you need to manage your
15:47 finances and then the Mig the big one is
15:49 the um digital products course so funny
15:52 enough we're talking about digital
15:53 products I've actually put all of this
15:55 how to do this from start to finish it's
15:57 a 21 module 21 one day course showing
16:00 you how to go from Zer to 5K so it's
16:02 called a couch to five grand and we show
16:04 you how to go from Zer to 5K in Revenue
16:06 in a 100 days selling digital products
16:09 Instagram now that's the big one because
16:12 we can do how I made four grand in the
16:15 last 30 days and these are really short
16:18 sharp reels so some of the reels are one
16:20 minute long some of them are 7 Seconds
16:22 long so it's like how I made £4,000 in
16:26 the last 30 days read the caption and
16:28 then in the caption you provide a load
16:30 of value and then it's comment digital
16:33 to get our digital product link course
16:35 for example and then they get the
16:36 automated message from there so that's
16:38 how we push the course through those
16:39 types of sales so low ticket course
16:42 again we can build out on these types of
16:44 products so we can build an investing
16:47 4757 pounds so could probably go up to
16:50 100 quid with these sort of things but
16:52 you know there's a fine line between
16:56 their non-f follower doesn't know you
16:58 you to commenting to coming to buy you
17:01 need to do a really [ __ ] good job of
17:03 the funnel um so it is hard but
17:06 hopefully they follow you and then the
17:08 next time you do the post they interact
17:09 with that as well and then they actually
17:11 buy or you might do a sale on the course
17:13 Etc on the stories for example push more
17:16 digital product volume that way so a
17:18 million views is 1,500 is comments so
17:21 just under one in 600 of those 600
17:24 comments how many go and check
17:26 out so the click rate on many chat is
17:29 nuts because you're you're directly
17:31 messaging that person with an open link
17:34 so you're looking at
17:35 90% CTR on once they've you've got an an
17:39 Instagram message going in there that
17:41 they've seen and and obviously you know
17:44 be clever with it make sure that they
17:46 want to click the button your copy
17:49 within that is is everything so yeah
17:51 we're testing a lot of that you know so
17:53 how much was a million views worth to
17:54 you just starting out well you you know
17:56 to say but I'm just like uh
17:58 just like on the niche it'll be
17:59 different so I'm not trying to tell
18:01 anyone listening like oh you can get
18:02 this equals this it's really so
18:04 dependent and will vary so much and
18:05 you've worked out the final a bit or
18:07 someone might be able to sell something
18:08 insanely more like whatever you know
18:10 what I mean but what's a million views I
18:12 mean it'll go up as well after as you
18:14 become more establish and you have
18:15 higher ticket products to build on but
18:17 what's it what's it worth now as you
18:18 build the funnel and get people into the
18:20 beginning level introductory sales thing
18:22 what's a million views Worth to start
18:23 with it's really difficult to quantify
18:26 because that was our first million views
18:28 video so you're totally right you've not
18:31 built up trust or or or levels within
18:34 that space when they go on your profile
18:35 and you have 8,000 versus you know
18:38 50,000 followers immediately the trust
18:40 signals are very different so it's very
18:43 difficult to quantify how much value
18:45 that's brought in but that one video
18:47 alone did £700 so I'm pretty happy with
18:50 that as a as a result you know I didn't
18:52 expect it to go to a million views if
18:54 anything I was really kind of aiming for
18:56 100 150k um so when it blue and it just
19:00 and it's been really sustained so that
19:01 post went out on the 22nd of January
19:03 it's now the 8th of Feb and yesterday
19:05 did 100,000 views so it just goes to
19:07 show like so they don't just like stay
19:10 up for a day like it's like a Snapchat
19:12 story they they can keep like being out
19:16 there in The Ether again
19:18 views yeah it's really really
19:20 interesting man and obviously the what I
19:22 teaching the course is essentially how
19:23 to create sort of the seven to n second
19:26 real framework so it's hook based
19:29 extremely emotional hook based um into
19:33 read a caption visual based hook as well
19:35 so like b-roll based C hook so it might
19:38 be you're sitting down somewhere nice or
19:40 you're walking on a beach for example
19:42 something is visually visually impactful
19:45 um really nice fun and then in the
19:47 caption is where you provide all the
19:49 value so we treat teach you how to come
19:51 up with ideas that are based on
19:52 something you actually enjoy so you can
19:54 provide a lot of value in in that space
19:56 so there's a big ideation process behind
19:58 this and testing the products as well
20:00 you've got to test the content test the
20:01 products you know if you come out the
20:03 gate of this swinging making money from
20:05 day one i' be enormously surprised so
20:07 that's what you got to do you got to
20:09 test and and grow and iterate with this
20:11 type of stuff and um it doesn't matter
20:15 too much for me I like the idea of
20:17 having loads of followers I think it
20:18 make me get more replies to my DMs when
20:20 I'm trying to trying to jump in the DMS
20:23 and all that even if they don't engage
20:24 in my posts right but what people want
20:26 to know is once they follow you how many
20:28 of them then don't pay attention to any
20:30 of your content it's like a one andone
20:31 deal so you have to do the deal in the
20:33 DMS from many chat after versus how many
20:35 of them become fans and keep engaging
20:37 and uh you keep them in there and can
20:39 build them up so if they didn't buy this
20:40 time they might buy in the future what's
20:42 the how many of them going to like your
20:44 future content after they join from that
20:47 re yeah it's it's a great question um
20:51 not having I don't have enough data to
20:53 be able to tell you that we're on a
20:54 massive growth trajectory at the moment
20:56 so that'll be something something I'll
20:58 definitely report back next month and
21:00 see how we've got on um because right
21:02 now the data is extremely skewed because
21:04 of where we were at the beginning of
21:06 January to where we are now like our
21:09 nonfer to- follower engagement rates
21:12 like you know our non-followers is like
21:14 13,000 per but our our actual follower
21:17 ratio is like a few hundred percent
21:19 because it doesn't it's not the same you
21:22 see what I mean so that will start to
21:23 stretch out over time but if we can
21:26 continue on this growth trajectory it's
21:27 always going to be quite skewed that
21:30 data nice and so having seen the early
21:35 success on Instagram I think you've been
21:36 doing around on Tik Tok another question
21:38 will be like do you just post the same
21:40 stuff on Insta and Tik Tok or is there
21:41 differences for the matter but now
21:43 you've seen success with short
21:45 form what's has that changed how you're
21:48 what you're doing in q1 and Q2 and what
21:51 you're going to try and build on from
21:53 there and what you're you're like you
21:55 don't do this with a banner you're
21:56 trying to get rich as [ __ ] so like like
21:58 how does this change like how you get
22:00 Rich As [ __ ] like does it like does it
22:02 accelerate things does it change the
22:04 like well how are you thinking for the
22:06 for the way that that the adventure is
22:08 going to go now you've seen this like
22:10 unexpected hug Spike overnight and now
22:12 it's giving you ideas for what can be
22:14 I'm sure yeah just continuing you know
22:17 what will happen is is like those reals
22:19 will have a base level so when you've
22:22 got 100,000 followers versus 10,000
22:25 followers you know it's quite a big
22:27 difference to how many people that real
22:29 just all will get shown to whether it's
22:32 good bad rubbish you know it doesn't
22:35 matter um so you know automatically I
22:38 will not probably get you know 20 to 30k
22:41 views on a really bad video If I Had
22:43 100,000 followers right but if I had
22:45 10,000 followers I might get three or
22:47 four so in now 30,000 followers I'm
22:50 still going to hit people and do well so
22:52 it's about growth so but then 100,000
22:55 followers I makes it a lot easier for me
22:58 viral because I can pick up a lot more
23:00 organic views really really quickly so
23:04 that's on Instagram on Tik Tok is
23:05 extremely different so Tik Tok actually
23:08 brings in I looked on this before it's
23:11 4.7% of the entire month's worth of
23:14 Revenue so that's really really low um
23:19 now on Tik Tok I'll get some of the
23:22 videos will get way way more views than
23:23 they will on Instagram although when
23:26 Instagram goes Instagram goes way harder
23:29 than Tik Tok but people on Instagram
23:32 will so you can't do this comment
23:35 strategy on Tik Tok as well as you can
23:38 on Instagram people are way more active
23:39 in the comments and way more willing to
23:42 go off platform than they are on Tik Tok
23:44 which is very on platform but as was
23:46 interestingly I was listening to Carrie
23:48 rose on her podcast um that she put out
23:51 this week and Tik Tok SEO is now massive
23:58 um so they are putting a lot of SEO
24:00 functionality into Tik Tok at the moment
24:02 so there's a lot of analytics going in
24:04 what keywords are you ranking for how
24:06 much traffic are you coming in from so
24:08 interestingly one of the tactics which
24:10 she's using some of the high level
24:12 Brands which I'm really excited to test
24:13 out having listened to this is
24:15 essentially telling them to do a Google
24:18 prompt after that which can be brand
24:20 related search so for example um you
24:24 know I might say comment budgeting
24:27 planner the gains into Google then you
24:30 can track the amount of search based
24:32 content which comes off the back of that
24:34 at the end of the content so might make
24:36 the video comment at the end comment
24:38 budgeting planner up the gains on Google
24:41 um not comment sorry search um up the
24:44 gains of your budget in Planner on
24:45 Google and you can then track how much
24:47 search is coming off to that and
24:49 obviously you want to make sure you're
24:50 ranking number one for that search time
24:52 but then you're getting that traffic and
24:54 also getting branded traffic too so it's
24:56 going to help your uh s cro so as my
24:59 exponential views hopefully on Tik Tok
25:01 keep going up I'm going to start
25:04 J pushing that traffic into website and
25:08 and she's seeing a lot of success with
25:10 sort of fashion and Beauty but I don't
25:12 see why not you could be doing this in
25:15 many different niches travel it doesn't
25:17 doesn't necessarily matter so it's not
25:19 as naturally intuitive um and I guess
25:22 not as high converting as Instagram then
25:23 because you got to go through more Hoops
25:25 there's not a direct way of just dming
25:26 everyone no but um as I say like Tik Tok
25:31 the views average views per video are a
25:35 lot lot higher so you get a lot more
25:38 reach sorry what what kind of views are
25:41 getting uh so we're talking like
25:43 hundreds of thousands of views per video
25:45 whereas Tik Tok uh Instagram might be
25:47 say 50 60 on the same video right right
25:50 so that's what I'm seeing a big big
25:52 difference in terms of that whether how
25:53 much they engage but it's very odd like
25:56 a video that on Instagram did 150,000
25:59 views on Tik Tok it did 5,000 then the
26:01 next one the other way around and then
26:03 the next one 500,000 on Tik Tok but only
26:06 40,000 on Instagram but generally it
26:08 they sing together if the content bangs
26:10 on one it will bang on on the other but
26:12 sometimes it's a bit skewed how long
26:15 does it take you to edit one of these
26:17 like what's your like views per minute
26:19 on like if you can get 100K in an hours
26:21 work like or like how long does it take
26:23 and have you are they easy to delegate
26:25 everyone's thinking like um I like
26:26 Pinterest because can just [ __ ]
26:28 delegate it to a VA with an sop so they
26:31 can do the um the captions and they can
26:34 Source the images from my articles or
26:35 from Instagram or anywhere else it's
26:37 really easy to scale this is much more
26:39 Hands-On youve put your face in it which
26:42 is why most people don't want to do it
26:43 because they actually have to do the
26:45 thing you but it could be delegated
26:48 right can other people delegate this are
26:50 you looking to delegate this how do you
26:52 or can you not delegate like authentic
26:55 creativity like what is this how do you
26:57 scale the this without being without
27:01 work without doing any work yeah man
27:04 look right now I've just kind of feel
27:06 like I've hit the formula um so and I'm
27:10 no doubt the goal poost will shift but
27:12 absolutely look for me I want to be
27:14 doubling content output I'm putting one
27:16 reel out a day at the moment I want to
27:17 be at 14 a week and and you're editing
27:20 that yourself as as of now yeah
27:22 absolutely how long does that take take
27:24 varies per video but you can be talking
27:26 60 90 minutes for a more in-depth video
27:30 the one that's just gone out to 7
27:31 Seconds was around about 40 minutes and
27:34 that's just because especially in
27:35 finance it's very different if you're in
27:37 a different type of Niche and obviously
27:39 I've got all my fonts and my Frameworks
27:40 and things now all done so I know that
27:43 I'm going to be utilizing certain fonts
27:45 and things like that so it's very easy
27:46 to copy and paste over from different
27:47 projects and just changing the text
27:50 essentially um but it's a lot of
27:54 like this the last this sty of new
27:57 content I'm not really um I'm not really
28:00 doing a lot of piece to camera like hey
28:02 I'm Sammy and this is my top three top
28:04 Finance tips today I'm not really doing
28:05 a lot of that anymore a lot of it's like
28:06 voice over style um content where or
28:11 text on screen and me pulling funny
28:13 faces taking the piss out of financial
28:15 gurus for you know telling people not to
28:17 have coffee um you know these types of
28:19 things these types of content is doing
28:21 really really really well so it's it's
28:23 I've had to learn this over 18 months of
28:26 trying to make Instagram work and just
28:27 failing miserably and then slowly
28:30 finding and hitting the jackpot
28:32 essentially so you know it's taking a
28:34 long long time but now that's why I put
28:37 it in the course because I'm like this
28:38 is it this is the formula and it's been
28:40 working since December so
28:44 yeah for the future now how has this
28:48 changed how you're going to build the
28:49 brand are you still doing long form on
28:51 YouTube I know you're doing that or like
28:53 how you what how how do you turn this
28:56 and the clout and um the brand and
28:59 audience You're Building into the
29:01 machine that you want it to now and does
29:03 that look different now than you
29:05 previously thought it would having seen
29:07 success in this particular Avenue yeah
29:10 so for me it's about getting time down
29:11 spent on content as low as I possibly
29:14 can to 60 Minutes or Less a day I don't
29:16 really want to be spending any more than
29:18 that um ideally once we've grown enough
29:21 Revenue we can bring on some video
29:23 editors to help push and and create the
29:25 style of content based on Frameworks
29:27 Sops that we we we create you know they
29:30 can follow a style quite easily and this
29:32 is what I want it to look like and you
29:34 know I just have final sign off and and
29:36 back and forth with an editor it be much
29:37 easier process but um I basically am now
29:43 setting out my day is very different so
29:45 I spend two hours in the morning on SEO
29:47 based tasks then around about lunchtime
29:51 I will start editing for the video of
29:53 that day um I'm ideally trying to get a
29:57 couple couple of days in advance so I've
29:59 done to for example today I did
30:01 Saturday's video um but I'll spend 12
30:05 till two maybe doing that video um and
30:09 then I can then pick up other tasks
30:11 around that so I will feed in long form
30:14 content I will feed in script writing
30:16 for YouTube all of the other things will
30:18 fit in around those two things they're
30:20 non-negotiable things that I have to do
30:22 every single day so I have to work two
30:23 hours on the website whether that's
30:25 writing an article or updating content
30:28 um or or or and two hours on on short
30:31 form content they're my non-negotiables
30:33 right now as I as I try and you know
30:36 grow those both of those channels and
30:39 then I've just fed YouTube back in so we
30:41 put our first video out which was you
30:43 know how I made three three and a half
30:45 thousand PS in 30 days in digital
30:47 products um that was our first video
30:49 yesterday and we've now going every five
30:54 how good is the funnel from from
30:57 existing Instagram follower to YouTube
31:00 subscriber when you put I put a new
31:01 video on the real and sending there it's
31:04 really interesting the so I did I tested
31:06 this yesterday and you know with 18,000
31:09 followers I probably had like 250 clicks
31:11 onto the YouTube video out the gate but
31:14 the viewer time is super low so they're
31:20 form flicking fingers up type platform
31:24 onto a YouTube format like wide angle
31:28 not you know needing to turn the
31:30 phone um that can throw people off and
31:33 you get a lot of bounce so what we had
31:36 was like 2 minutes 40 of a 10 minute
31:39 video average view time and then when we
31:41 sent the email yet out on from the
31:43 newsletter I they know that they're
31:45 going to watch a YouTube video because
31:47 you've told them it's a Youtube video um
31:50 although you do tell them on Instagram
31:52 they're not like actively in short form
31:53 content mode they're on email so it's
31:56 very different and that view those
31:57 viewers are 4 minutes 30 so it's ve it's
32:01 it's wild when you see the difference
32:03 trying to get go you know taking someone
32:05 from a short form format into a long
32:07 form format um but yeah trying to get
32:09 the funnel down from YouTube you know we
32:11 have boiler plates which we send people
32:13 too and we will mention in video you
32:15 know check out X Y and Z there's a link
32:17 below and we'll do that as strategic
32:19 points throughout the video to try and
32:20 not lose the the viewer is Instagram
32:24 good at pushing your stuff to the right
32:25 people cuz you're not just any old
32:27 Finance you're British Finance like UK
32:30 pounds and there's only pounds in
32:32 Britain as far as I know are they going
32:35 out to British people that would need
32:37 British UK financial information or is
32:39 it just going worldwide and they're not
32:41 targeting to people that would like find
32:43 that useful for them because it doesn't
32:44 apply to Canada right no you don't
32:47 really get across I haven't seen anyone
32:50 from Europe they're very good at
32:52 selecting they know it's from UK and I
32:55 feel like the hashtags might tell them
32:56 that initially out the gate you know UK
32:58 budgeting tips as the hashtags um so you
33:03 know that you are kind of steering them
33:04 in that framework and then they can
33:06 quite easily Geo tag and and lock that
33:08 video into that framework I would
33:09 imagine you know so you got sent out to
33:11 a million UK people yeah it's all UK
33:16 it's all UK If you look at our followers
33:18 that have come in they're all inner city
33:22 UK quite heavy skewed to London 14% 60
33:27 1% male and so you've been sent out to a
33:31 million UK people there's only about 60
33:33 million odd people in the UK of which
33:36 let's say half of them have Instagram so
33:38 one in 30 people on Instagram has seen
33:41 you're real so if you go outside in
33:43 London there's like a chance that you'll
33:44 get stopped in the street now I I I've
33:47 been stopped three four times already in
33:49 the last week so I went in the hair
33:51 addresses he started laughing at me he
33:53 was like I was having a [ __ ] and your
33:55 face popped up and I was like [ __ ]
33:58 hell but what happened was is we started
34:01 having a chat and now he's booked two
34:03 hours worth of growth calls so that's 10
34:06 free haircuts for me for like that's a
34:08 Year's worth of free haircuts man I'm
34:09 going get my haircut every couple of
34:11 weeks I'm going to look sick every
34:12 [ __ ] two weeks we [ __ ]
34:16 ha so yeah man like you know like it
34:19 does pay dividends and then like you
34:21 know I've had friends of um friends of
34:23 the family like come out the woodwork
34:25 like messaging me like oh my God we saw
34:27 your content like it's
34:29 unbelievable and I'm just like yeah yeah
34:32 like cool nice to speak to you I haven't
34:33 spoke to you in 14 years like what the
34:36 [ __ ] like who are you but M I was in
34:38 like I was in like weit chos and there
34:39 some little girl was like he's the
34:41 finance guy I was like oh [ __ ] it's
34:45 changing my life it's well a million
34:47 people is more than Legacy TV gets on
34:51 shows it's nuts dude like that's what I
34:54 mean so when I'm when I was speaking
34:56 into a friend of mine he's an Instagram
34:58 coach he's amazing um and he's just
35:01 given me a few pointers um along the way
35:03 which have been super helpful but I was
35:05 talking to him and I he was like I was
35:07 saying to him before all of this
35:09 happened and this was like start of
35:11 December I was like mate getting a
35:12 million views would be mad he was like
35:14 mate if you get a million views for you
35:17 that's nuts because you're so UK Centric
35:20 and he was like if you go to that point
35:23 then he was like that's when you know
35:24 that that video has done a seriously
35:26 good job job um and I'm not being my
35:29 biging my head up but when you actually
35:30 think about it is really true it's a lot
35:32 easier in America with 380 million
35:34 people and 400 million people yeah um to
35:37 to to get to those levels and that's why
35:38 he was like especially in finance as
35:40 well when they censor the content quite
35:41 a lot um so yeah I'm I'm massively
35:44 massively grateful and and yeah really
35:48 excited if we're going to be like
35:51 realistic you've that there's not much
35:53 bigger reach because number one not
35:55 everyone's interested in the UK personal
35:56 finance space so they're just not going
35:57 to get shown that if Instagram does its
35:59 job because they don't want to show
35:59 content that doesn't engage I don't
36:02 think you can go much bigger than that
36:03 so I feel like you already hit the the
36:05 ultimate you just got to keep doing that
36:07 and you'll be the biggest in the game um
36:09 also if we're going to be realistic like
36:11 if you've gone out to that many people
36:12 in the UK it's not just like random
36:14 people all over the world of which like
36:16 you could absorb a million without being
36:18 that famous in the UK you can't do that
36:20 like um there's a very high chance that
36:23 someone at BBC ITV Channel 4 the radio
36:27 or whatever has seen this multiple
36:28 people most likely um you'd have to
36:31 assume and I don't know if you've
36:32 already had been contacted but you're
36:34 going to get asked to go on like Good
36:36 Morning Britain for the [ __ ] Finance
36:38 advice thing at some point if some if
36:41 all the staff have seen what they must
36:43 have people looking for like Finance
36:45 people to talk to about certain things
36:46 and if that you're the first person
36:47 that's Sali it and comes to mind you
36:50 this must lead to real life TV stuff or
36:53 whatever and like if we're going to go
36:55 back to like traditional SEO like what
36:56 better eat then been asked to go Good
36:58 Morning Britain and talk about the the
37:00 latest changes of Finance or whatever
37:03 yeah taking your off platform well I've
37:05 had two Publishers reach out about a
37:08 book in the last 30 days like I'm like
37:13 no not yet because it will just take my
37:15 focus so like I want to be making you
37:17 know 100K months before I start thinking
37:19 about books but obviously you know books
37:22 from a marketing touch point is probably
37:24 the the holy gray or if you can get a
37:26 book someone's to or house you've done a
37:28 good job um that's a person for life
37:31 they will always remember you so that's
37:33 that's a is a step for us but yeah man
37:37 like now I just want to start railing in
37:40 um you know the speaking gigs the public
37:43 speaking is a massive massive part of it
37:46 because you're you're you know you're
37:47 actively an influencer within that space
37:50 a financial uh influencer within that
37:53 space once you've got really 10,000 or
37:55 more followers so if I can get get that
37:56 up to sort of 4050 when I start you know
37:58 all those Finance related type of events
38:00 and get invites for those and they pay
38:03 well those Banks so if you got 100K you
38:06 can host them yourself well this is it
38:08 the the um I really love this lady you
38:12 should check her out she's called [ __ ]
38:13 being humble her name's Steph and she's
38:17 awesome she just put out a book and
38:20 she's a big bigger proponent of building
38:23 your own stages from whatever level
38:26 you're at so if you can't get in the
38:28 door with whatever you're trying to do
38:30 no matter what this is by the way this
38:32 just transcends Instagram if you want to
38:34 be a public speaker build your own event
38:36 if you want to be a motivational coach
38:39 build your own motivational um event
38:41 which people can come to so you got to
38:43 build your platforms and I'm really
38:46 really um I'm I'm thinking of whether or
38:50 not to do something like a you know a
38:53 London based sort of fin con style event
38:55 there's never been been anything really
38:57 like that um done in the UK to a to a
39:00 high level and with my marketing and and
39:02 events background you know that's like
39:05 seems to be absolutely perfect because I
39:07 can sort of just lean in on my 10 years
39:10 worth of experience and then bring the
39:12 finance game to it so I'm I'm really
39:14 thinking about that for
39:17 2025 I uh I was at fin con I've got I
39:20 know how to copy it now I was there I
39:23 was me just to ask them whether or not
39:24 they would like whether it's trademarked
39:27 in the UK or whether it's not because
39:34 con yeah yeah it's it's an interesting
39:38 one because you know would you want to
39:40 get all the banks involved get a NatWest
39:42 as the headline sponsor or whatever and
39:44 you know just kind of roll out from
39:46 there and and make it really valuable
39:49 like all the big boys come in
39:51 and hopefully get you know Martin
39:53 Lewis's Etc on stage and stuff like that
39:55 so it SS a tickets and that way you meet
39:59 people and then I can do like the
40:00 keynote speech for example and um you
40:04 set the stage up for yourself so that's
40:07 a big thinking for me is like cementing
40:10 taking the the Instagram growth and
40:13 cementing that with people off platform
40:16 whether that's events or mailing lists
40:20 podcasting the podcast growth this month
40:22 is nuts it's like treed in in
40:26 um it does work yeah the
40:30 um people may listen to this and
40:34 say you had a good thing going the AHS
40:37 graph was magical why the [ __ ] are you
40:39 looking elsewhere but really this is the
40:43 extended form of building organic
40:48 without a strong sturdy base now any
40:54 content site is looking
40:59 but and I spoke about this when I opened
41:03 podcast I got hit and I think my content
41:06 was good how do I make it so there's a
41:08 0% chance that there's even a the
41:11 possibility of a mistaken identity you
41:13 thought I was a bad news that's not me
41:15 surely not me and how do you reduce that
41:18 zero and what you're doing is reducing
41:23 that chance to zero because when people
41:25 think of UK personal finance they
41:28 associate that with Sammy and up the
41:30 gains and they want to see that the CTR
41:32 in the cup is crazy the brand search is
41:34 crazy people type in personal finance
41:39 Samy of the Gams and so I don't even
41:43 think that you've pivoted away I mean
41:45 you talk about doing two hours SEO
41:47 another side productivity thing I'm I
41:49 would question why you're B not batching
41:51 all the same stuff in go because I think
41:52 there's inertia mentally with that like
41:54 with switching tasks but
41:57 productivity coaching aside I think that
42:00 you're it's not pivoting away if you
42:02 build a really strong brand that brings
42:04 in people organically that makes you
42:06 money from the funnel um that keeps them
42:08 back into the site and um it's way
42:11 better to have a thousand engaged people
42:13 that come to your site every month than
42:15 15,000 faceless ones and that that will
42:18 help you get your next 15,000 faceless
42:19 ones from organic anyway and so I think
42:21 loads of people thinking how do I get
42:22 this organic back rather than like how
42:25 do I build such a powerful that one
42:26 organic isn't the be and Endor but that
42:29 the organic does itself um and you
42:32 have positioned yourself well to do that
42:35 and it's not easy it will look like it's
42:37 a [ __ ] Roi for a long time and to be
42:39 fair if you weren't selling anything it
42:40 probably still would be because you're
42:41 you're having to sell them a product via
42:43 the many chat automation there still
42:45 because it's um it's not like the RPMs
42:47 are going crazy in Instagram ads or
42:49 whatever it may be like YouTube you know
42:50 even with YouTube you'd have to drive
42:51 like so much views it's that you have to
42:54 find a way to convert those views right
42:55 because because the RPMs aren't good
42:57 like they are on blogs which is why
42:58 everyone wants to write a blog um but if
43:00 you conf figure out the funnel you can
43:01 make it profitable to do that and then
43:03 those people are what pays for your
43:05 massive massive growth down the line I
43:07 think um I've I've I've G makes it like
43:10 a multi Channel play for the brands to
43:13 get involved with you know we've got x
43:15 amount of following on on Instagram and
43:17 Tik Tok which let's be honest to the
43:19 average individual once they see that
43:21 they go [ __ ] Howell are he's serious
43:23 and so that's kind of a box ticking
43:25 exercise there and obviously bringing a
43:27 lot of that traffic off platform into
43:29 website where you've got organic traffic
43:31 of 70 80k a month and then you've got uh
43:36 a YouTube channel which has 10,000
43:38 subscribers you've got a podcast which
43:40 is doing 10,000 downloads a month you
43:42 walk into that brand and send out that
43:44 media pack they go [ __ ] me like this is
43:46 a then you can start talking to your
43:49 larger larger big Banks like oh you're
43:52 dropping your new product this month for
43:54 new mortgage rate or whatever
43:56 let me promote it entirely across your
43:58 entire you know um spectrum of
44:02 opportunities here or cherry pick the
44:04 ones which they feel like are going to
44:06 work for them based on the demographics
44:07 within them so it just makes you
44:09 extremely attractive um from from a
44:12 multibrand from a multi um multi brand
44:15 sponsorship play yeah we've um and um
44:18 I'm sure if we looked for another hour
44:20 we could find some changes that we'd
44:21 make to some of the affiliate content
44:22 that if we were ranking number one would
44:24 be super valuable but um
44:26 Google isn't only looking at content
44:28 quality at the moment in fact i' say
44:30 it's not one of the priorities right now
44:31 it's much more risk averse link based
44:33 Authority thing then um this content is
44:37 better therefore no matter the authority
44:39 that beats it and so it was I mean we
44:42 we'll revisit this and make sure that
44:43 we're optimized for 2024 and Beyond but
44:46 it was a it was an uphill battle because
44:47 you were up against historic players
44:49 they've been in the game for longer or
44:50 they were just um just huge companies
44:53 that had real products like SAS uh apps
44:55 and whatever else from there um and
44:58 competitors man yeah yeah 100% And
45:03 um we can and we should and we will
45:05 continue to improve content and CR and
45:08 make sure that that is itself a a good
45:10 money earning thing but what you've also
45:12 managed to do um is make it so that you
45:16 are competitive with those bigger Brands
45:18 because you're building the brand itself
45:20 like you can spend all the time in the
45:22 world and I come from a Content
45:23 background so like it's easy for me to
45:24 like take the other side yeah but the
45:26 content isn't like they just take
45:27 advantage of the fact they're a
45:28 manufacturer whatever I've been whining
45:30 about but you've um you you understand
45:32 the game and you're playing the game and
45:34 you understand like it's not like you
45:35 can make the we can and we will make the
45:37 content as good as possible um but um
45:40 everyone at the moment is improving
45:41 content to try and recover from hcu hits
45:44 um and there's more than one way to
45:46 recover you can also just be a big brand
45:49 uh and they won't make up a bad quality
45:50 content your content is good it's just
45:51 not getting as much air time as it
45:53 should because you aren't a huge
45:54 Authority s uh and there's more than one
45:56 way to skin a cat with this stuff yeah
45:59 100% dude you absolutely hit the nail on
46:01 the head I'm really excited about the
46:03 Tik Tok stuff so the Tik Tok is
46:05 literally I feel like it's like a a
46:08 growth play which is just unrivaled
46:10 right now the other side of that is we
46:13 can improve the product selling side of
46:15 it is once you build up enough of a
46:16 following um the live element of Tik Tok
46:20 right now is is is is insane so I'm
46:23 thinking about basically like starting
46:25 almost like a Morning Show essentially
46:27 on Tik Tok so real life Morning Show
46:30 with a set which you set up and you
46:32 teach a personal finance topic and
46:35 there's a couple of guys in the US which
46:36 are doing this and and extremely amazing
46:39 results and you can funnel them off into
46:41 courses into more um High ticket items I
46:44 one andone coaching for me which is you
46:47 know enormous so there's a big big play
46:50 there and obviously um just being the
46:54 person that that person person that
46:56 person thinks of when it comes to
46:57 personal finance they're always going to
46:59 think of Martin Lewis but Martin Lewis
47:01 doesn't cover side hustles really and
47:03 doesn't cover investing two massive
47:05 topics which people want to talk about
47:07 um and there's not really um other than
47:10 perhaps maybe davan talks money who's
47:13 solely a YouTuber there not really a
47:16 multi-channel player in that space so um
47:19 that's why I'm going for
47:21 it nice I um I don't have any other
47:27 questions on that for uh let's bring
47:30 okay let's bring it over to the stuff
47:32 that I'm on because I guess it matches a
47:33 more traditional some people will think
47:35 like great yeah but my site I need to
47:37 improve it what do I do and whatever
47:39 so let's pivot um for
47:43 me in there's like a six-pronged
47:46 approach for maximizing traffic
47:49 unfortunately even though we are hit
47:51 pretty badly in Google we're not as hit
47:53 as badly relatively as most sites
47:55 because because we have so much traffic
47:56 from other search engines mainly Bing uh
47:59 one of our sites does 3,000 a day from
48:01 Bing still and so given that like Bing
48:04 has been historically less volatile that
48:06 is safer traffic than Google traffic
48:08 right now which is a nice thing so
48:10 number one if you get Google traffic and
48:12 no Bing traffic you're probably not as
48:14 on page optimized and like uh it's much
48:16 more relevant scad based and less uh
48:19 like you can get away with more like
48:20 exact match domains and [ __ ] it's like
48:22 like the same as you can get away with
48:23 in like non-english Google you can get
48:26 away with on being more uh and um less
48:29 like eat and stuff and more like the
48:33 like Google from a few years ago but
48:35 that's not the the game is not to become
48:37 a being SEO the goal is to um recover in
48:40 Google's eyes I was doing a lot of
48:42 audits over the last couple days I sent
48:44 out a tweet saying I'll do a free audit
48:46 because I'm we're working something out
48:47 for a process at lasso and so I I wanted
48:49 to find out some of the common things
48:53 that would be in like a checklist for a
48:54 quick auditing thing because I haven't
48:56 ever really done I've never offered a
48:58 service and I probably never will I'm
48:59 not interested in like selling hours of
49:01 my time to people sorry I I say no to
49:03 every client that wants to consult I'm
49:05 just not interested I don't care about
49:07 being an SEO agency or a
49:11 um you pay me lots of like even like I
49:14 do I do like 700 an hour I do it for
49:17 like 700 an hour but I wouldn't do it
49:19 for like 300 there you go he's named
49:23 people it's like I can make more than I
49:25 can make like 500 an hour on sze in it
49:27 so you got to pay more I'll do it for a
49:31 minute I'll do it for 700 an hour 700 no
49:34 one's paying that dollars or pounds uh
49:37 dollars but you can get more talented
49:38 people for way less you shouldn't pay
49:39 that like I'd rather price myself out so
49:41 I don't how to do it um but pay the
49:43 money he's worth it people what are we
49:50 decided I'm a consultant start pimping
49:56 man now you were talking about um
49:59 recovering content websites yeah stuff
50:04 so yeah yeah so um a lot I didn't do
50:06 audits right and I see a lot by the way
50:09 this isn't me trying to be like
50:10 condescending because I see a lot of
50:11 those things present on my site and
50:12 there the things that we're trying to
50:13 remember these this these things are
50:16 clearly classified and people like Eric
50:18 leras from on page AI have a dissected
50:20 about some of the things that it might
50:20 be literally like WordPress plus content
50:22 equals some more scrutiny but whereas
50:23 like e-commerce and whatever have enough
50:25 non content pages to get away with it
50:26 don't know if that's true but it's very
50:27 interesting Theory um if these if there
50:31 a classified signal based system that's
50:33 been trained to identify lowquality
50:35 content then what can you try to do to
50:38 get away from that it's like not appear
50:39 like this stuff um some people moving
50:41 over to Shopify some people are just
50:43 like ditching like the uh what's the
50:46 income School theme like like uh you can
50:48 just tell them man away like there but
50:50 it's it's not as basic as that right
50:52 it's not just like is it ABA cabardo the
50:55 whatever it's called like you know it's
50:56 not like it's it's more advanced than
50:57 that you can tell in sentiments how
50:59 confident someone is writing about
51:00 something number one you can tell
51:02 ambiguity versus precision and precision
51:05 is difficult to do because you have to
51:06 be an expert to take a really expert
51:07 precise view on something um the
51:09 sentiment analysis I think is a huge
51:10 people aren't talking you about and so I
51:12 see a lot of this stuff in like
51:15 um some like I saw an FAQ that was like
51:19 um what ingredients are not in X and it
51:22 was like a a best moisturizers article
51:25 and um it was an FAQ that just said uh
51:27 or sorry what what should you avoid um
51:29 ingredients should you avoid like
51:31 because they might like mess up your
51:32 skin or whatever and the answer to FAQ
51:35 was ingredients you should avoid include
51:40 a and that's fine semantic stuff would
51:44 tell you that's the answer and it is the
51:46 answer and if you are a dr85 site that's
51:49 probably the best thing you can
51:51 do you matched it now you have the
51:54 people also asked whatever they they are
51:56 nowadays you you've answered the
51:58 question with the highest certainty
52:00 because they had to do the least
52:01 dependency hops based on their algorithm
52:03 to understand that that question is
52:05 answered by that answer now we can
52:06 safely show this as a feature snippet
52:08 with the least risk and that's how these
52:11 however if you are a low drr site that
52:14 looks like you've done some low quality
52:19 stuff that isn't like uh has no
52:22 character does not build rapport does
52:24 not build user metrics
52:25 um and there's so many better ways of
52:29 framing that to look like a passionate
52:32 Creator versus an SEO and a lot of these
52:36 sites even the internal links in the
52:38 supporting content and by the way I'm
52:40 victim of this I do this so much um like
52:43 80% of the anchors I'm trying to undo
52:45 these a lot now I'll say allit my sites
52:47 are like near or exact match um anchors
52:50 for like the affiliate keyword I'm not
52:52 external back links but internal links
52:54 and there's a lot of people grindstone
52:56 talks about it recently where he
52:57 believes that since 2022 at the end of
53:00 that year or 2023 I can't remember um uh
53:03 I think it's 23 not 22 so a couple of
53:06 months ago they really rat it up the
53:08 tension on um over optimization for uh
53:11 internal links which I can believe
53:13 because I do that a lot I got smacked
53:15 December talks about that as well
53:17 doesn't he yeah and so I think that the
53:23 optimization um is being cracked down on
53:26 more H2S as well but that it's always
53:31 um because they're easy to find a
53:34 Content site from and I don't think this
53:37 is like some people are saying oh it's
53:38 only content sites that are doing this
53:39 no I do think there's a classifier and
53:41 Ecom or whatever that are doing this and
53:43 getting away with it but if you do fall
53:45 under content site these the kinds of
53:47 things that I'm seeing on SEO Focus
53:49 sites rather than like big brands that
53:51 are easy and very cheap for an algorithm
53:54 to find send analysis expert or not um
53:58 Information Gain is another thing
54:00 they're using and then if you don't
54:01 bring anything new to the table then are
54:02 you an expert ambiguity versus precise
54:05 like stuff um and like how exact match
54:09 your like internal links like the
54:11 classes and stuff like are there's um
54:13 there's a pattern called reasonable
54:15 Surfer pattern wherein the value of a
54:17 link external or internal is based not
54:24 um not as focused on as the traditional
54:27 things you think about how like
54:30 uh the Anor text although that is
54:32 important um grindstone even says that
54:35 you should uh only use one form of exact
54:37 match anchor text internal link and it
54:40 should be on the page itself because
54:42 that is the most relevant page to that
54:44 which is like I don't think that works
54:45 on like like brand sites but I think it
54:47 can work on parasites I haven't
54:48 questioned F but it's an interesting
54:53 um all of those things look SEO rather
54:56 than brand now that's just one that's
54:59 some of the things that I'm working on
54:59 on the content side I'm trying to write
55:02 less like I'm trying to write for a
55:04 semantic algorithm and more like I'm a
55:06 excited fan um that's just excited to
55:11 products by the way I'm not even going
55:13 to go like this is all hypothetical this
55:15 doesn't matter like 99% of the time like
55:17 um I was auding another site that is
55:19 unbelievably good today it's in the
55:21 Netherlands KNE it's like a it's in the
55:24 Netherlands right and so I was used to
55:26 seeing like um spam get away to be fair
55:28 it does this is they've done a video at
55:30 the top they've tested all five air
55:32 fryers they're on like page
55:35 two um number one is a 75d general site
55:38 with zero reviews like your typical
55:40 koala Amazon page which is fine like be
55:42 koala but like it's should it be number
55:44 one over the thing that test all of them
55:45 has videos of all of them unbelievably
55:47 good U work and everything else and
55:49 number two is an exact match like best
55:50 air fryer. NL like uh page that's just
55:54 ranking uh from an exact match domain
55:56 like like it's 2007 we got a problem
55:58 right now man so I'm when I talk about
56:01 all of this I'm talking about stuff that
56:02 might not work but this is the kinds of
56:04 things that I would that I'm working on
56:06 for Content that may separate a lower
56:08 value n site that deserves to get hit in
56:10 Google I to Z I'm not saying it should
56:12 but that's what they're going after
56:12 right now and that's how how you have to
56:14 adapt versus um a n site that can like
56:17 only get a 15% haircut because I think
56:19 that's the best you can hope for right
56:21 now um mate like what you're just saying
56:24 there kind of cements the fact like
56:26 Google the Surs right now on
56:29 Google for many Search terms not all for
56:32 many Search terms right now are
56:34 absolutely hor [ __ ] and I do think
56:37 they'll roll sunag I do think they'll
56:38 roll I I think it's coming I think it's
56:40 coming I think it's coming relatively
56:42 soon partial partial roll back because
56:45 they kind of have to because it's just
56:47 it takes me forever to find the answer
56:50 that I want to get yeah and this is my
56:52 whole Tik Tok play with SEO if I go on
56:55 to Tik Tok and search the what I want
56:57 for that answer I get the [ __ ] answer
57:00 and I get someone showing me how to do
57:02 it in a video and it took me 60 seconds
57:05 and I can do the thing right now whereas
57:09 if I go to um um Google I might get a
57:14 600w koala based article maybe 1,600
57:18 word maybe even 3,600 word based article
57:21 and the answer is right at the [ __ ]
57:22 bottom it's taking me forever as have 15
57:25 minutes so that's why for me right now
57:28 we've got an issue with the internet and
57:30 uh on um on one of my sites and you know
57:33 this one that I'm talking about I've
57:34 tested every single product on the page
57:36 at the cost of over $10,000 retail value
57:38 of those those those like those products
57:40 right and um I think we're currently in
57:43 like 20th position and um that's nuts
57:46 man that's just nuts and all the other
57:48 stuff is literal like um the trend that
57:52 is I'm seeing a lot of right now is
57:53 manufacturers in so if like you're
57:56 trying to rank the best toothbrushes
57:58 toothbrush manufacturer would rank
58:01 Finance [ __ ] ranking for best
58:04 toothbrush is that what it is now I
58:06 haven't even seen I was just like do you
58:07 know what I mean or like um uh
58:10 manufacturers or e-commerce that are the
58:12 intent is not um comparison it's just
58:16 like one product page like an e-commerce
58:18 page that's ranking um which people
58:20 aren't looking for U what I'm also
58:22 seeing because it matches singular but
58:24 not plural I typed in best toothbrushes
58:26 not best toothbrush um so why you send
58:28 why you why you showing me a single
58:30 toothbrush because I'm looking to
58:31 compare there literally like it doesn't
58:34 cost billions of dollars to understand
58:35 that level of semantics it's pretty
58:37 basic stuff um what we're seeing a lot
58:39 of and I think this will get rolled back
58:40 so I'm not necessarily like as worried
58:42 about this though it's frustrating is
58:44 that we're seeing a lot
58:50 answering um things for longtail queries
58:53 and so the actual uh spefic specific
58:55 intent answering articles getting pushed
58:57 way down for like big Brands doing
58:59 generic intent that does rank for every
59:01 single longtail intent when like for
59:03 some people like if they if if Google
59:05 works out that one intent is part of the
59:07 main intent then fine like for example
59:10 um if you rank uh if you write an
59:12 article for best um vacuums for the
59:16 money you would be fair to rank a best
59:21 vacuums article rather than a specific
59:23 best vacuums for money because they are
59:26 the same thing and so to write a one
59:28 targeting the best vacuums for the money
59:30 keyword is a bit SEO because it does
59:33 it's not a separate segment it's not a
59:34 separate but if you were doing best for
59:36 starting a small business doing cleaning
59:39 I think you'd want to see some different
59:40 stuff because that is a different intent
59:42 with a different set of products um you
59:44 don't see who finance [ __ ] ranking
59:46 for that do you well I also just don't
59:48 want to see best vacuums I want to see
59:50 best vacuums heavy duty industrial ones
59:52 for starting a small business I want to
59:54 see high price ranges um and they're
59:57 sewing they're sewing generic intent for
59:58 those types of ones which is wrong and
01:00:00 they're pushing specific ones from
01:00:01 smaller smaller Brands down when people
01:00:04 want the specifics there um so that's
01:00:06 another thing they got to fix anyways to
01:00:08 get off that topic I think they'll see I
01:00:09 think we'll see some roll back because I
01:00:11 think that this is as a consumer not as
01:00:13 a producer yeah as a consumer it's it's
01:00:16 worse um but that's only part of what
01:00:20 I'm doing right now um I'm still
01:00:22 improving content I'm still doing all
01:00:24 the things that are AR showing any
01:00:25 difference right now like showing more
01:00:26 of the reviews and de optimizing certain
01:00:29 things um improving content uh removing
01:00:32 bad content all that good stuff but in
01:00:35 the last month we focused on Reddit and
01:00:37 Pinterest a lot more how's your discover
01:00:40 stuff going because I see you tweet
01:00:41 about that a little bit yeah we blew up
01:00:44 on one one site not one of the main
01:00:45 sites and not one of the ones that like
01:00:47 I'm not too bothered like it's nice to
01:00:48 get the money but it's mostly it was
01:00:50 cool because I could tweet about it
01:00:51 rather like and I got to make a few
01:00:52 grand not because like that site
01:00:55 like if it makes money cool but I'm I'm
01:00:57 not trying to like these other ones I'm
01:00:59 trying to recover more so they get more
01:01:01 of my time like that's just fine and
01:01:03 like trundling along like so it doesn't
01:01:06 like it doesn't occupy a lot of mental
01:01:08 space when it blows up and discover
01:01:09 great but it's like you know whatever um
01:01:13 but what we managed to do with
01:01:16 Reddit is um is is I think people find
01:01:19 this interesting uh Jason does a course
01:01:21 on most of this so uh pay for Jason's
01:01:23 course if you if you want to know more
01:01:25 but you can basically just buy a bunch
01:01:27 of static residential proxies run them
01:01:29 through something like ads power or
01:01:30 anything else um buy aged um a bunch of
01:01:33 age Reddit accounts we have like 12 now
01:01:36 um and then just post go on ahfs find
01:01:39 the highest traffic keywords in your
01:01:41 Niche that Reddit has and ranks for
01:01:44 comment with something that leads back
01:01:46 to your article don't do a direct
01:01:48 affiliate link because you'll get found
01:01:49 out and banned from Amazon if like like
01:01:51 you'll just get banned straight don't be
01:01:52 an idiot send it to your and you get
01:01:55 traffic going to your thing which is a
01:01:56 good positive sign as well to your
01:01:58 article and um then buy up votes and get
01:02:01 top comment and um people make the
01:02:04 mistake because they just have one or
01:02:05 two or three accounts and they just
01:02:07 directly go on all the biggest threads
01:02:10 and comment and they get caught and they
01:02:12 get banned and removed or the moderators
01:02:14 flagged them or someone Flags the
01:02:15 moderators or they or someone else who's
01:02:16 an affiliate marketer snitches on you um
01:02:19 the play is to have like a bunch of
01:02:21 accounts all on different proxies
01:02:25 um then get like a few of the top
01:02:28 comments across your Niche each so let's
01:02:29 say there's 30 big comments and at the
01:02:32 moment we have about 30 of the top
01:02:33 comments on one Niche and that's driving
01:02:35 about 150 clicks a day and so that's wow
01:02:38 okay and it's to affiliate posts now
01:02:40 yeah that's just on one uh site we've
01:02:42 got other sites that driving traffic as
01:02:43 well um and so that's guaranteed Base
01:02:47 traffic almost like SEO until they Nerf
01:02:48 Reddit which I think will happen not
01:02:50 they won't kill Reddit off but they will
01:02:51 knock it by a half or a third worthwhile
01:02:54 isn't it they convert well because they
01:02:56 go um their affiliate keywords I'm not
01:02:58 going after informational um so but you
01:03:02 you so if you've got 12 13 accounts yeah
01:03:05 it costs a $100 a month to run it but
01:03:06 you can make five grand a month off the
01:03:08 comments that you do from there easy um
01:03:11 but there's time in that because you
01:03:14 um like uh in SEO when you get your
01:03:17 first like foundational links so you can
01:03:19 get away with more aggressive link
01:03:21 building you get the foundational the
01:03:22 pillow links right you have to do like
01:03:24 pillow posts and comments in between
01:03:27 your self emotion stuff so it's not just
01:03:30 random throwaway account tweeted replied
01:03:34 20 up thee game.co.uk links in a row and
01:03:36 they start to go maybe this is a sock
01:03:38 puppet account right this is maybe we
01:03:39 should get on this so you have to go and
01:03:42 uh we have a the SOP is the Vaas go in
01:03:45 they answer specific comments based on
01:03:46 custom gbts that answer different types
01:03:48 of queries in each and each and um it's
01:03:51 replies like post comments like to just
01:03:55 make it so that if a mod scrolled
01:03:56 through our post history it wouldn't be
01:03:58 obviously up the game.co.uk every single
01:04:00 time then after five pillow comment it's
01:04:03 one pillow Post in one of our related
01:04:06 niches so that we just go on Google News
01:04:07 find an article that's trending that's
01:04:09 as controversial as possible type in the
01:04:12 title with a controversial title and
01:04:14 then if it gets up votes then like
01:04:15 whatever great we'll take the karma but
01:04:17 it's really just to like look like a
01:04:18 legit member of the community another
01:04:20 five pillow comments so 11 total 10
01:04:24 comments one post and then one of our
01:04:27 then we there will stick two or three of
01:04:28 our self-promotional ones in a row Bunch
01:04:31 them all together then the VA warms them
01:04:33 up again and so we have about an 11 to
01:04:36 how much you buying up votes for then
01:04:37 when you say buy up votes I'll tell you
01:04:43 camera all right cool uh well yeah no
01:04:46 fair enough it sounds really interesting
01:04:49 it does it just for me it's like [ __ ]
01:04:52 out sounds so bloody time assuming well
01:04:55 the F can do it now it was it it takes
01:04:57 about an hour to warm an account with
01:04:59 that and we were going quite
01:05:01 conservative there to do 11 just so I'm
01:05:03 just so because you said that quite fast
01:05:05 so I'm just want to backtrack that and
01:05:06 just break that down a little bit
01:05:08 because so you use you use the account
01:05:11 to warm it up you basically pretend that
01:05:15 you're real by doing a lot of comments
01:05:17 within the space and using custom gpts
01:05:20 to essentially answer the questions
01:05:21 which are being as asked in that Reddit
01:05:24 yeah and then once you've warmed up the
01:05:27 account once you've got a few up votes
01:05:29 here and there and some of your comments
01:05:30 you then bang it with your affiliate
01:05:33 post articles to a a relevant thread so
01:05:38 up it by buying the up votes and then
01:05:41 you're getting the traffic from that
01:05:42 yeah so we're not posting new articles
01:05:44 we're not I'm going to build that in
01:05:45 where we just post our articles like um
01:05:48 let's say that I made a post about
01:05:50 architecture and I post it in R
01:05:52 architect to try and get a quick boost
01:05:53 of like 10,000 views or whatever I'm not
01:05:55 even doing that yet it's l just for the
01:05:57 trickle of people that are coming from
01:06:00 like typing in best architecture
01:06:02 designers going onto the Reddit one
01:06:04 seeing that I'm top comment and then
01:06:06 clicking to my post from that so it's
01:06:08 like parasite like it's the same sort of
01:06:10 thing um the um [ __ ] it it takes no
01:06:16 so for when I was doing it per just
01:06:18 [ __ ] games now as well it's just well
01:06:21 that's the thing like at least with
01:06:22 content sites you had to do two hours of
01:06:24 buying links and doing content like so
01:06:27 like I know it wasn't great quality but
01:06:29 at least you had to like stick around
01:06:30 and do the job for it now I can just buy
01:06:32 an age Reddit account and get top
01:06:34 comment on a parasite post for like $3
01:06:36 of up votes and $35 from an age Reddit
01:06:39 account in five minutes
01:06:41 um but it so when I was doing it
01:06:43 manually it takes about an hour to do 10
01:06:46 pillow comments on one post because you
01:06:47 have to think about it and you can do
01:06:49 gbts for example uh if you're doing a
01:06:51 like a a dog site and you want to get
01:06:53 better best dog food and you want to
01:06:54 warm it up to do that and you go and
01:06:56 hang out in r/ dog for a while um we
01:06:59 have three ways of answering questions
01:07:00 one is like a platitude if someone posts
01:07:02 a cool they post a picture of their dog
01:07:04 or a project they've made in
01:07:05 architecture we go that's so awesome
01:07:07 easiest ones to do no you don't need to
01:07:09 know anything other the EES and then you
01:07:10 say something like a little question
01:07:12 like oh nice um how long did that take
01:07:14 to build or like uh how old is she for
01:07:16 the dog or whatever yet a reply and an
01:07:18 upvote because they want to talk about
01:07:19 their dogs and their projects all day
01:07:21 boom looks legit got away with it didn't
01:07:23 get discovered for a fraud out but
01:07:26 people don't realize that with vision
01:07:27 now on GPT if someone posts a picture of
01:07:30 their sick looking dog I can screenshot
01:07:32 that stick it in GPT and go what's wrong
01:07:35 with the dog answer the question and it
01:07:36 will get it right most of the time so I
01:07:38 can give good answers because they
01:07:40 haven't realized that they can do this
01:07:41 yet and otherwise they wouldn't post on
01:07:42 Reddit they' just go on gbt and ask
01:07:43 what's wrong with their dog you can
01:07:45 actually like give ADV advice from the
01:07:49 screenshots of Reddit problems and look
01:07:53 a vet ladies and gentlemen well GPT is
01:07:57 um so people don't realize vision is
01:07:59 really good pretty amazing like I I
01:08:03 wonder what Finance is like in there I
01:08:07 Throat maybe I'll check and see if we
01:08:09 can land you some top comments later on
01:08:11 yeah mate if you let can let me know I'm
01:08:13 in it's an hour a few hundred no so it's
01:08:16 not now anymore because the VA do it for
01:08:18 us now which made it so much better CU I
01:08:19 was getting really jaded with having to
01:08:20 do four like four main accounts and like
01:08:22 other warming accounts it was like
01:08:24 taking half a day to get those like 15
01:08:27 odd daily affiliate comments in and
01:08:28 other it's starting to become like not
01:08:30 that profitable and I'm doing it just to
01:08:32 the traffic looks good like if I was to
01:08:33 sell the sides for example rather than
01:08:36 uh because it makes lots of money which
01:08:38 is counterproductive and like not like
01:08:40 in service of like the actual growth of
01:08:41 the the brands yeah but I mean imagine
01:08:43 if you could get some traffic through to
01:08:45 best budgeting apps for example yeah and
01:08:48 that's the kind of stuff we're sending
01:08:49 traffic to now and it is profit like
01:08:51 it's it's helping um after the Google
01:08:53 traffic hits um but now we've got the
01:08:56 vas to do it it's so much nicer I just
01:08:59 what I do is I spend like a couple of
01:09:01 hours each week just going through like
01:09:03 we've already got a spreadsheet of all
01:09:04 the top ranking comments that we want to
01:09:06 take I just you take all the URLs load
01:09:08 them up and there write a draft in a in
01:09:09 a Google doc for the whole week with the
01:09:12 CTA that goes to our article pre-write
01:09:14 all of them and then whenever they're
01:09:16 warmed up I can just stick them in
01:09:17 straight up vote I'm done I'm out in
01:09:19 like a few minutes um and then they can
01:09:21 get back to warming um they can even
01:09:24 Pace them in to be honest but like I
01:09:25 just know the format I like to know and
01:09:27 I they don't have access to the up
01:09:29 voting on Reddit to be fair so only I
01:09:31 can do that and so I may as well upvote
01:09:34 post sick sick all right we'll talk
01:09:37 about that man that's interesting well
01:09:40 we've had a really good run today we've
01:09:42 covered a lot of ground we covered
01:09:44 Instagram Tik Tok digital products um we
01:09:48 covered now Reddit and what Jamie's
01:09:51 doing with his content there's some
01:09:53 amazing stuff in there um we'll leave
01:09:55 links to Jason's course to my couch to
01:09:59 five grand course [ __ ] buy that
01:10:01 people if you're listening to click Wars
01:10:03 and you want to make money from digital
01:10:04 products buy that [ __ ] it's 47 quid at
01:10:09 the moment by the way so you know 47 to
01:10:12 start with then you're in the funnel and
01:10:14 there's no escaping that one it's like
01:10:16 Quicks sand there is a premium community
01:10:20 but that's if you want access to me uh
01:10:24 but you don't have to do that
01:10:25 everything's in the course 47 quid would
01:10:27 change your life so buy that [ __ ] man um
01:10:30 also Jason scor and then we'll leave
01:10:32 some links as well to uh to the Reddit
01:10:34 stuff as well we'll leave that there
01:10:35 Jason Jason will like us for that um and
01:10:39 hopefully he'll stop interviewing people
01:10:41 and trying to take us on with click Wars
01:10:44 joke um all right well um he I've
01:10:47 enjoyed this one uh anything you want to
01:10:50 add no I'll save Pinterest for next week
01:10:53 CU I think we've run over time already
01:10:55 um yeah let's let's say I've got a bit
01:10:57 more I want to talk about on a few bits
01:10:59 as well so um let's do emails and
01:11:03 Pinterest next we can do an update on
01:11:06 that and then hopefully by the time we
01:11:08 do another episode next month I have
01:11:11 basically taken over Instagram and I've
01:11:14 got everyone got 3.6 billion followers
01:11:16 and yeah I uh I'll be talking to you
01:11:24 there we go it's we didn't even do
01:11:27 discovers we F I got I got 600 new
01:11:29 newsletter subscribers to my newsletter
01:11:31 from one discover tweet that I oh mate
01:11:34 you're lining up topics let's do it next
01:11:36 time let's do it next time all right we
01:11:38 will do discover next time all right all
01:11:41 right guys much love we'll catch you
01:11:42 soon see you later
