Why Can No One Think Rationally Anymore? - George Mack (4K)

Chris Williamson2023-12-18

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477K views|8 months ago

💫 Short Summary

The video explores the intricate dynamics of human behavior, decision-making, and the impact of memes on shaping perception and language. It delves into the importance of leveraging online and in-person interactions for social connections, the role of memes in spreading ideas effectively, and the evolving nature of meme culture. The discussion also covers cybersecurity threats, the power of mainstream media versus social media in shaping narratives, and the concept of constantly challenging beliefs for personal growth. The video emphasizes the significance of mindfulness, cognitive behavioral therapy, and continuous learning for long-term success and happiness.

✨ Highlights

📊 Transcript

✦

The Keian beauty contest explores levels of human interaction and perception.

01:01

Individuals rank attractiveness and predict group opinions based on factors like public perception.

Women tend to downplay achievements when aware of others' views to avoid manipulation.

The Abilene Paradox highlights how groups may make decisions against individual preferences due to assumed consensus.

This can lead to collective irrationality in decision-making processes.

✦

The concept of reflexivity and its application in understanding human behavior.

03:38

Reflexivity, as explained by George Soros and Taleb, examines how perceptions influence reality and create feedback loops.

This concept is evident in meme stocks, where individuals anticipate reactions and adjust their projections accordingly.

Robin Dunbar's theory highlights that human brains evolved to navigate social complexities, not just survival needs like food or tools.

Understanding these complex dynamics is essential in comprehending the interconnected nature of human behavior and decision-making.

✦

The importance of reflexivity and facial expressions in social interactions.

05:40

Reflexivity influences our thoughts, actions, and emotions, forming a complex hierarchy in the brain.

Changing facial expressions, such as smiling, can have a significant impact on social perception.

Understanding social anxiety and reflective systems can improve communication and interactions with others.

✦

The influence of self-perception on behavior in the 20s and the impact of cognitive behavioral therapy.

09:01

Cognitive behavioral therapy highlights the link between thoughts, emotions, and behaviors.

Many self-identified introverts may just be in the wrong social circle.

The shift to online interactions during the pandemic has led to connections with a diverse range of individuals.

The internet, particularly platforms like Reddit, enables niche interest groups to connect with like-minded individuals, although social media interactions may not be as deep as in-person relationships.

✦

Utilizing the internet for exploration and in-person interactions for deepening connections is effective.

11:18

A few in-person meetings can significantly enhance online relationships.

Saying yes to face-to-face meetings can turn internet friends into real-world friends, enriching social interactions.

Investing time in physical interactions, such as dinners or trips, can strengthen relationships beyond digital communication.

Memes are important in conveying ideas and creating memorable communication, with their ironic and dyslexic nature adding to their appeal.

✦

The impact of memes on shaping perception and language.

13:08

Memes are spreadable ideas like dog photos and popular phrases like 'learn to code.'

Successful memes require emotional appeal and simplicity, with the 'K factor' determining spread.

Exponential growth dynamics in startup and tech spaces are influenced by emotion and friction.

Memes have a significant influence on society and culture.

✦

Importance of catchy memes in products and ideas.

17:07

Social media and memes shaping future elections.

Winning campaigns may be determined by memes over policies.

Internet and AI language translation breaking down language barriers.

Prediction of surge in meme virality globally, both positive and negative.

✦

Importance of leverage in maximizing output with minimal input.

19:34

Implementing leverage as a cultural value in a company by identifying highest leverage tasks.

Debate on smart work versus hard work and the limitations of traditional educational systems in understanding leverage.

Mention of a creative idea involving a story comparing Jeff Bezos on his yacht with the world's hardest working man.

✦

Importance of leverage in maximizing productivity and efficiency.

21:55

Comparing individual work output to that of automated systems and large corporations.

Jeff Bezos' management of Amazon's workforce and robots as an example of effective resource leverage.

Highlighting Amazon's advertising and media leverage for increased productivity.

Emphasizing the significance of understanding leverage for business success and productivity.

✦

Daily content consumption on YouTube reaches 82 million hours, with Jeff Bezos achieving 244 million hours of output.

23:23

Emphasis is placed on working smartly over working hard, highlighting the importance of leveraging resources and optimizing for efficiency.

Choosing the right tasks and efficient resource allocation are compared to excessive effort in achieving success.

The segment concludes with a promotion for Cozy Earth bedding, endorsed by Oprah Winfrey.

✦

Leveraging Memes for Effective Idea Spread.

27:25

Memes simplify complex emotions and societal commentary into easily shareable and memorable concepts like 'Okay Boomer' and 'Karen'.

The challenge lies in compressing complex ideas into digestible content for widespread dissemination through memes.

Successful memes have a psychological impact and emotional resonance that optimize their spread and impact on society.

✦

Shift of power from mainstream media to social media and decentralized meritocracy in the meme industrial complex.

29:18

Mainstream media's dislike for social media due to loss of control over memes and narratives.

Mainstream media memes are accidental, while internet memes are intentional.

Predicting the future involves analyzing current cultural movements or memes.

'Summer' trends reflect societal attitudes and behaviors, emphasizing liberation and self-expression.

✦

Discussion on counterculture movements like red pill, MGTOW, and black pill and the role of meme culture in predicting trends.

31:10

Emphasis on the need for balance in movements and the emergence of counter-movements.

Lack of positive female archetypes in memes compared to male ones, suggesting a market for aspirational female memes.

Significance of meme culture and speaker's hesitation to address certain important topics.

✦

The Bangladeshi bank heist and the dangers of cyber attacks on financial institutions.

34:27

The heist attempted to steal almost $1 billion using the Swift system but failed due to human error, including a typo in addresses and a company associated with Iranian money laundering.

The incident highlights the critical role of human factors in cybersecurity.

This serves as a warning of the escalating threats posed by cybercriminals.

Robust security measures are needed to prevent large-scale financial losses.

✦

Importance of Cyber Security in the Face of Cyber Attacks

36:24

Cyber attacks have significant impacts on countries like Bangladesh, highlighting the crucial need for cyber security.

UK head of cyber security is offered a low salary, emphasizing the undervaluation of this crucial role.

Awareness and action regarding cyber security are imperative to mitigate risks posed by hackers.

Memes are seen as potential tools for spreading important messages, with a prediction that future successful companies will have a chief meme officer.

✦

Manipulation of memes and information through social media platforms, using the example of Jim Shark and Francis Ngannou.

39:57

Jim Shark's staged video circulated on Reddit, Twitter, and Signal, leading to skepticism among viewers.

The concept of a manipulated meme complex (MMC) is discussed, with TikTok and YouTube generating unique memes due to their constraints.

Memes typically originate from Reddit and 4chan before spreading to platforms like LinkedIn and Facebook, reaching older demographics.

The segment highlights the evolving nature of meme culture and the impact of social media on information dissemination.

✦

The power of written memes versus video memes in terms of robustness and adaptability.

42:40

The Lapal loser effect and how it combines multiple biases on specific topics.

The impact of pseudonymous and Anonymous users in pushing the Overton window with memes.

The value and Prestige of mainstream media due to its scarcity, contrasting with platforms like YouTube and TikTok.

The selection effect and pre-selection process in mainstream media likened to the Hunger Games.

✦

Media Impact on Culture.

44:30

Daytime TV shows like Dr. Phil and Loose Women have influence, but not on younger generations.

Liberty Mutual ad campaign uses 'Okay Boomer' meme to address generational differences.

Conceptual inertia is discussed, showing how ideas can take a long time to change.

Development of scientific beliefs over time, using geocentric versus heliocentric view of the solar system as an example.

✦

The evolution of ideas and the influence of mainstream media and narratives on societal beliefs.

47:50

The speed at which ideas spread in the age of rapidly advancing technology is questioned.

Humans cannot be 'overclocked' like technology, rushing information delivery can lead to distrust in narratives.

Reflection on past mistakes and the concept of speeding up learning from them is emphasized.

The complexity of idea dissemination and the impact of information overload on belief systems are discussed.

✦

Importance of constantly challenging beliefs and ideas.

50:15

Strong beliefs are preferred over complete nihilism, as some ideas are better or worse than others.

Emphasis on continuously seeking new knowledge and reevaluating beliefs, with examples of changing routines and habits.

Mention of the Lindy effect and the value of longstanding traditions or practices.

Story shared about a successful businessman who shifted focus from consuming new business information to other interests like NFL content.

✦

Discussion on 'Trojan horses' in business content and dangers of shiny object syndrome.

52:26

Importance of focusing on continuous learning and skill development for long-term success.

Prioritizing valuable metrics such as commute length, energy levels, relationships, and learning opportunities.

Emphasis on upgrading skills and knowledge for happiness and success, rather than chasing short-term rewards.

✦

Importance of being selective with information consumption.

55:10

Overwhelming amount of content produced daily emphasized.

Need to avoid constantly following every world event to prevent feeling overwhelmed.

Limiting Twitter feed to trending topics in Angola mentioned as a strategy for staying informed without distraction.

Negative connotations associated with certain names trending on social media discussed.

✦

Discussion on upcoming reality TV show with James Smith in Dubai, SEO battle, and comparison to movie plot with multiple universes.

57:02

Introduction of content ranking method based on regret levels to evaluate emotional impact of watched content.

Emphasis on the importance of post-content clarity to assess emotional responses and behaviors after viewing.

Highlighting the compelling nature of content, even if disliked, and the need for reflection to understand emotional impact.

✦

The impact of content consumption on personal growth and self-awareness.

59:51

Emphasizing the importance of being mindful of how media influences emotions and behaviors.

Highlighting the strong effects of content 'come downs' and suggesting the use of tools like YouTube's 'don't recommend channel' feature to control exposure.

Touching on the role of algorithms in shaping online experiences and predicting a future where AI tools dictate user interactions.

Reflecting on the current era as a unique period when human-generated content still dominates over automated content.

✦

The YouTube algorithm is designed to optimize for time on site and click-through rates.

01:04:05

Engineers prioritize these metrics over user agency to maximize user time on the platform.

The algorithm's inner workings remain undisclosed, creating a black box scenario.

Users are guided towards specific content, like UFC knockout compilations, in a recursive nightmare.

The lack of transparency highlights the importance of understanding algorithmic influence on content consumption.

✦

Discussion on mindfulness and observing one's thoughts as they arise.

01:05:15

Realization of lack of control over thoughts leading to a sense of waking up.

Vast number of daily thoughts and the forgetting paradox.

Collective forgetfulness of society explored through trending topics analogy.

Nature of memory and forgetting discussed.

✦

Importance of capturing memories through photos and videos.

01:08:19

Documenting experiences for personal recollection and sharing with friends.

Emphasizing the decoupling of taking photos from seeking validation or creating content.

Significance of being present in the moment and valuing current experiences.

Justification for expressing thoughts through mediums like speech, writing, or art.

✦

Importance of transforming thoughts into words or visuals for creativity and clarity.

01:11:05

Emphasis on rigorous thinking and scrutinizing ideas through writing or conversations with others.

Introduction of the 'BAGI Transformer' concept involving writing, speaking, and drawing to stimulate creativity.

Discussion on the forgetting paradox and benefits of Cognitive Behavioral Therapy (CBT) techniques in managing negative thoughts.

Highlighting the value of expressing and exploring ideas through various mediums for personal growth.

✦

The segment discusses cognitive behavioral therapy (CBT) and the concept of true but useful beliefs.

01:13:11

Analyzing evidence for and against beliefs is key to forming personal conclusions.

The presenter expresses a belief in Free Will despite acknowledging determinism.

Beliefs can be literally false but figuratively true or vice versa.

Examples related to porcupines and pigs are used to illustrate beliefs that are functionally useless but may have symbolic value.

✦

Discussion on compatibilism, free will, self-delusion, and future ideas.

01:14:50

Potential benefits of a smart toilet in eradicating STIs and STDs through urine data analysis.

Mention of a tech monopoly in the porn industry.

Government reluctance to address tech monopoly in porn industry due to sensitive nature of the topic.

✦

The impact of dating apps on how people meet potential partners.

01:17:35

AI is set to revolutionize matchmaking by using data for personalized recommendations.

The shift aims to address the superficial nature of swiping apps and reduce mismatches.

Uncertainty surrounds the acceptance of new technology, including pseudonymity on the internet.

Virtual influencers are predicted to become a prominent presence, combining authenticity with digital influence.

✦

Lack of iconic figures in social media compared to traditional media.

01:21:10

Cultural tutor on Twitter and potential for pseudonymity to grow.

Importance of charisma and delivery in content creation, with comparison to fitness trends.

Rise of voice memos, podcasts, and recorded calls impacting self-perception.

Increased scrutiny on communication skills and potential for more focus on personal branding.

✦

Setting New Minimum Bars with Each Achievement

01:23:31

The idea of comparing oneself to where they want to be versus where they were is discussed, emphasizing the importance of setting new minimum bars with each achievement.

Downsides of Sudden Windfalls

The segment explores the potential negative effects of sudden windfalls, like winning a billion-dollar lottery, and suggests a more gradual approach to success.

Strategy of Delayed Gratification

The speaker recommends a strategy of delayed gratification by enjoying incremental rewards instead of immediately fulfilling ultimate desires, aiming for sustainable and controlled progress over time.

✦

The concept of the Gap in the Gain is discussed, emphasizing the measurement of oneself from a starting point to an idealized version.

01:26:14

Balancing dopamine-driven achievements with serotonin-based fulfillment, like spending quality time with friends, is highlighted as crucial.

The Gap in the Gain represents abundance and scarcity mindsets, emphasizing the importance of existing in either the gap or the gain state.

This concept is seen as a valuable tool for self-reflection and personal growth.

✦

Importance of Calmness in Various Life Events

01:28:07

Being calm is considered the most useful emotional state in scenarios like being in a fire.

Staying calm under pressure is crucial, especially in high-stress jobs.

Calmness is reflected upon as a crucial attribute for success and effectiveness in various situations.

✦

Importance of Calmness and Sanity in Life.

01:29:53

Calmness is crucial for slowing down time and appreciating life, acting as a foundation for heightened emotions.

Sanity should not be sacrificed for any temporary gain, as it is priceless in the long term.

Pursuing peace and calmness should be a priority, even if the benefits are not immediately clear.

While observable metrics like bank balances offer short-term satisfaction, inner peace and calmness are essential for long-term happiness and fulfillment.

✦

The segment delves into the concept of observing one's mind during meditation and the resulting cycle of self-analysis and self-mockery.

01:32:26

It mentions the idea of high agency and provides examples of individuals, like James Cameron, who self-taught their skills due to financial constraints.

The segment also discusses the takedown of Silk Road, a major illegal drugs marketplace, as a demonstration of individual determination and resourcefulness in achieving success.

✦

The downfall of the Dread Pirate Roberts, revealed to be Ross, due to a tax inspector's online search.

01:34:37

An individual using Google outperformed the FBI in identifying Roberts, demonstrating the power of individual initiative over institutional resources.

The story emphasizes the importance of individual actions in solving complex problems.

The video discusses Guy Richie's innovative product placement in his films, including a new movie with a plot similar to 'The Gentleman.'

✦

Discussion on a product created by Guy Richie featured in blockbuster movies and directed by a great individual.

01:37:36

Mention of upcoming projects such as essays and ideas to be published.

Recommendations to follow on Twitter or sign up for the newsletter list on george.com for updates.

Gratitude towards the audience and recommendation to watch a podcast episode with Douglas Murray.

00:00the keian beauty contest what's that so

00:03the keian beauty contest is this idea of

00:07different levels of human interaction

00:11with things so let's say you lined up a

00:14hundred people and Chris has to go rank

00:17them in order of who's the most

00:18attractive that's like level one but

00:20level two that's quite a simple idea but

00:23level two is when you're also predicting

00:25what everybody else in the room will

00:27think and what's really interesting is

00:29what Chris will rank is very different

00:32to what he will think everybody else

00:33will think and then level three is

00:35another layer when you have to factor in

00:38everybody else knowing that everybody

00:40else is playing the game and what's

00:42interesting is when they run these

00:43experiments let's say they ask people to

00:45rate the cutest dog video what they

00:48think is the cutest versus what the

00:50group then when they vote for the group

00:51will be the cutest it completely becomes

00:54different so when people are aware of

00:55other people's perceptions it completely

00:57shapes things so in terms of like a

00:59practical application for this there was

01:01a period where um the lib Dems were

01:04voting higher and higher in the polls

01:06almost up there with conservative and

01:08labor so people were saying oh these

01:09guys are great these guys are great but

01:11then when it comes to that level two

01:12thing well what is everybody else going

01:14to vote for people don't actually vote

01:16for them because they're factoring in

01:18everybody else so when you're dealing

01:20with thinking systems or other people

01:22and predicting what they're going to do

01:24the behavior becomes a lot more complex

01:26as a result yeah there's a an

01:28interesting study that was done

01:30on

01:33women giving their level of

01:36Education when they know that other

01:38people are going to see the answers and

01:40when they think that it's going to be

01:41kept private and female intersexual

01:44competition says that women should

01:46downplay their successes so that they

01:47don't get sabotaged by potential other

01:49females that are trying to uh dagate

01:51them and manipulate them in some way or

01:53another get that new tonic and you're go

01:54on let's go get it down you um and what

01:58it means is that

02:00uh when women know that other people are

02:02going to see uh that that other people

02:04are going to see their answers they

02:06downplay uh what it is that they've

02:08achieved when they're keeping it private

02:10they tend to be a little bit more

02:11truthful uh but you know the abalene

02:13Paradox you familiar with this oh mate

02:14you're going to absolutely adore this so

02:16ginda first introduced me to it right

02:19and it's just again when you see it you

02:22can't unsee it the abene Paradox is a

02:24situation in which a group makes a

02:26decision that is contrary to the desires

02:28of the group's members because each

02:30member assumes the others approve of it

02:33it explains how a number of accurate

02:35individuals can become idiots when they

02:37get together so I think Emperor's New

02:39Clothes in a way an acquaintance invites

02:42you to his wedding despite not wanting

02:44you there because he thinks you want to

02:45attend you attend despite not wanting to

02:48because you think he wants you there at

02:50a business meeting someone suggests an

02:52idea he thinks the others will like

02:54perhaps recruiting a trans influencer is

02:56the face of the brand each member has

02:57misgivings about this but assumes the

02:59others will think that they are

03:00transphobic if they speak out so

03:02everyone approves the idea despite no

03:03one liking it or every member of a

03:05family in North Korea who hates

03:07communism but they never mention this to

03:09each other because each each assumes

03:10that the others approve of it you have

03:12this or I've had this on social

03:14occasions as well where you'll be at

03:16dinner and it'll be getting later and

03:17later and nobody's left yet and

03:21sometimes I'll be sat there looking at

03:22the clock am I going to leave I going to

03:23leave and then one person leaves the

03:25high agency exit it's a Mexican wave of

03:27people exiting the whole thing exits and

03:29what's beautiful about the Keynesian

03:31beauty contest is it it deals with

03:33reflexive systems where people's

03:36perceptions shape reality and reality

03:38shapes perceptions does this great so

03:41George Soros um does this amazing

03:43Financial Times article that he wrote

03:45about

03:46reflexivity and Talib said this on feris

03:48I didn't know if you knew this that

03:49Soros wanted to be a philosopher but

03:52basically just had this Shadow career of

03:54crashing the pound and becoming like one

03:56of the biggest hedge fund managers in

03:57there but one of his one of his ideas is

03:59this concept of reflexivity which is

04:02like so a statement

04:04of the WEA is going to be rainy today

04:09that's not reflexive because I'm dealing

04:10with a natural phenomenon in the sense

04:12that my thinking or my words doesn't

04:13shape reality so if you said that on TV

04:16it doesn't change to ever but if you go

04:18on TV and go this is a revolutionary

04:21moment the statement impacts reality so

04:24you see these feedback loops between

04:27perception reality thinking and reality

04:29so you're dealing with human beings the

04:30systems are so much more complex which

04:32is why you see these meme stocks pump

04:33and down because people are everybody

04:35else is thinking the meme stock is going

04:36to pump as well everyone is trying to

04:40not only work out what they think about

04:41a thing but future project what other

04:44people will think about a thing and then

04:46adapting their projection and trajectory

04:49of the future to account for that yes

04:51and then also thinking that other people

04:52are thinking that about the overall

04:55thing as well so that's how complex

04:56things can become Robin Dunbar taught me

04:59that the main reason in his opinion that

05:01human beings brains got so big is not so

05:05that we could more accurately remember

05:08where the food is or use tools or fire

05:12or or contemplate the higher Mysteries

05:15it's because if you live in a 30 person

05:18pod of 150 person tribe and I know

05:21George and I know that George is friends

05:24with Dean but Dean used to be friends

05:27with George's ex-friend Josh and now

05:30Dean and Josh so and and it's this very

05:33complex intersecting web of hierarchies

05:36and who's in and who's out and by how

05:38much and who used to be like this so the

05:40human brain largely is a uh like

05:43Facebook friend tracker uh with knobs

05:47and dials that you can keep a keep in

05:50touch with and that's why he said that

05:52human brains got so big because

05:54computationally to try and do you know

05:56this it's like you know one squared

05:59versus 2 squ versus 3 squ versus four

06:01squ the numbers just yeah run away with

06:03each other and that's kind of how it

06:04work it's like 30 squar it's like 30

06:06people and each of their interactions

06:08with each different person now and in

06:10the past and in the future and what do

06:12we think's going to

06:13happen I think just yeah the idea of

06:16reflexivity as a whole and then when you

06:18see it you can't unsee it I don't know

06:20if you ever done any cognitive

06:21behavioral therapy but there's this most

06:23simple model in there which when you go

06:26ah okay this all makes sense now and

06:28it's like the reflexivity of the human

06:30mind where you have a triangle which is

06:33how you think how you act how you feel

06:37and all three of them impact one another

06:39so how you feel impacts how you think

06:41and act how you act impacts how you

06:43think and feel and how you think impacts

06:46how you feel and act and then when you

06:47begin to see this triangle constantly

06:50exist and I had the biggest midwit Mee

06:52moment ever whilst I was away I was in

06:54late Como perfect scenes and I was

06:57driving this little speedboat I was like

06:59like I'm [ __ ] James Bond right now

07:01like I'm living the dream right anyway I

07:04see a video back and my face is

07:08like I I said to the person who filmed

07:10the video I go is this what my face is

07:12like all the time they go yeah you never

07:14really smile resting [ __ ] F I had

07:16resting [ __ ] and I honestly think one

07:18of the highest like Roi things of just

07:20shaping perception is I me you told me

07:23you have a tattoo of a smile there it's

07:24a smile yeah and listening to the Sam

07:27Harris podcast you did of checking in

07:28the present moment and just rather than

07:30focus on the breath just focus on how

07:32your facial expressions are and just the

07:34simple like it is the highest thing of

07:36just moving it to a brief smile a your

07:39perception completely changes but b as a

07:41reflective system rather than people

07:43going [ __ ] hell that guy's really

07:44serious it's like oh that guy's a bit

07:46fun treat him as something else yeah I

07:49uh I realized that I was socially

07:52anxious especially toward the end of my

07:5420s at the end of my teens and then

07:55getting into the start of my 20s and

07:58that's a reflexive recursive system as

08:01well because if you're nervous around

08:03people people might interpret that as

08:05nervousness or as seriousness or

08:08whatever which means that people treat

08:09you in a manner Which is less warm

08:12because you appear less warm which means

08:13that you see the world as an adversary

08:15not as a compatriot which means that you

08:17then are less capable of opening up and

08:21there it goes well that's it's the same

08:22with the thinking feeling an acting

08:23thing right so if for example you have

08:25the thought I'm I'm a introvert and I

08:29hate going out therefore you feel a bit

08:32more wanting to stay in a bit down and

08:35then you act like that and then that

08:37cycle completely repeats itself and it's

08:40so simple and it's why cognitive

08:42behavioral therapy has such an impact

08:43right when you can see that triangle

08:45yeah and then go well which lever am I

08:46going to gonna P I've told you uh my

08:48theory about introversion most people

08:50aren't introverts their friends just

08:52suck that even around like if you get an

08:57introvert around the right people

08:58they're no longer introverted and it's a

09:01recursive loop as far as I can see many

09:04of the people that believe that they're

09:05introverts are just in the wrong social

09:06group one of the questions I was going

09:08to ask you about is things you've

09:09changed your mind on and on this

09:10specific point I had that realization

09:13where when covid happened a lot of

09:15people experienced this where they start

09:17going online and they're meeting so many

09:18interesting people because the online

09:21world you immediately go to like Global

09:23maximum like the best of online and then

09:26you can immediately think that I'm just

09:27going to be online from now on I'm just

09:28going to be doing Zoom calls over time

09:30I'm going to be in telegram chats and my

09:32online friends are so much more

09:35interesting but the realization that

09:37it's just because the get getting to

09:38Global maximum or like the peak of the

09:40internet you just log on and you're

09:41there and you find your little tribe but

09:43trying to find that in person is really

09:45difficult but then when you find it it's

09:47like a 100x corre better it's deeper one

09:50of the interesting things that's

09:51happened with the Internet is it's

09:53allowed people with very Niche interests

09:54to find other people that have got Niche

09:56this is all of Reddit right Reddit is

09:59refined not by individuals but by topics

10:02and it makes it unique in some regards

10:04right

10:05for social media um that's been great

10:09because people that are into obscure

10:12late 80s anime from one particular

10:14region of Japan or whatever are able to

10:16get together and enjoy whatever it is

10:18that they're into so good for a

10:21selection effect but bad for depth right

10:23and in person very difficult to find the

10:27three other people in your

10:29500,000 person City that's also into

10:32this obscure anime but if you were to

10:34find them the level of depth of of

10:36connection which is why I think uh using

10:38the internet to explore and then using

10:41in person to exploit is the best

10:43Paradigm that's how we met yes you know

10:45we selected to become friends through

10:47the internet and then once you do that

10:50you go okay let's twist this into in

10:52person what super strange about this

10:54though is all you need is one inperson

10:56event like if for example you never meet

10:58and you use the digital layer as the

10:59foundation so you just text chats video

11:02calls you could stack like thousands of

11:05them versus if you have one physical

11:07experience that acts as like the the the

11:11floor that you then stack everything

11:13else on top of it's so much richer you

11:14only need a few inperson meetings to

11:17then be able to stack it's the reason

11:18why I I put it in my um newsletter this

11:20week I think it was uh always say yes to

11:23dinner and if someone's coming through

11:25town and you may be a little bit tired

11:28and you just don't know whatever

11:29whatever but you've been kind of a bit

11:30interested in this person in a while

11:31you've been chatting to them on the

11:32Internet or something uh just say yes to

11:35go to dinner and the number of times

11:37that just saying yes to a meeting a

11:39quick coffee with somebody a catchup or

11:41whatever it is the number of friends

11:42that you have on the Internet is so vast

11:44and the number of people that you've met

11:46in the real world is so small that if

11:48you can be the sort of person who steps

11:50out of Internet friend and into real

11:52world friend which only takes 30 or 60

11:54Minutes to you know Traverse that

11:56particular CU if you were to just like

11:59five someone in an airport as you're

12:00both rushing for planes I don't think

12:01that does it I think there needs to be a

12:03little bit of cost there needs to be a

12:04little bit of investment of time put in

12:07run about 60 Minutes you know dinner a

12:08dinner would be more than enough to be

12:10able to get this done but if you can do

12:11you know a trip with somebody if you can

12:14go away with somebody or if you can go

12:15through something a little bit more

12:17difficult like uh taking mushrooms

12:19whilst doing VR

12:21um um then yeah you can you can get out

12:24on the other side memes both of us are

12:27massive fans of memes you're going to

12:28meet Harrington a little bit later on

12:30today who came up with meme first

12:31explain

12:33later before we even get into talking

12:35about the most important memes that I

12:36want to run through with you

12:39why what is it about memes and

12:41stickiness of ideas that's so important

12:44why do you think that's so crucial to

12:45get right so the first point is that

12:47Meme itself the word is an ironic word

12:52it's kind of like dyslexia like no

12:54dyslexics can Spell dyslexia and the

12:57word meme is itself quite a bad meme

12:59because when you say meme to most people

13:00what do they think they think of uh dog

13:03photo dog photo on the internet so you

13:05need to zoom out a little bit first and

13:06go a meme is essentially just a

13:08spreadable idea and how it the story

13:11spreads from people to people so dog

13:14photos is part of that but you have okay

13:18Boomer you have Karen learn to code

13:21learn to code make America great again

13:24like all these things whether you hate

13:26them love them whatever are memes and

13:28they spread and you see this where

13:32there's ideas that have

13:34existed that haven't had the right meme

13:36kind of like a product that hasn't had

13:38the right marketing and then you create

13:40a meme for it and like charisma's been

13:43around for so long people have spoke

13:46about it but it's always so nerdy IDE

13:48Charisma was like the most uncharismatic

13:50topic to talk about ironically Sorry

13:52Charlie Hooper sorry um but all of a

13:54sudden you create the word RZ and

13:57everyone wants and then the language

14:00shapes perception and then people are

14:01actually talking more about it same with

14:03the word ick like the fact that you then

14:05have this placeholder to then discuss

14:07these things but I think the fundamental

14:09thing with a good meme is the almost

14:13look at it like a simple algorithm and

14:15thanks to covid like I I've known about

14:16K factors for ages right or our numbers

14:19it's essentially for let's say with Co

14:22different strains how if I had it or one

14:26person had it how many people they

14:27spread it to so if you go over one then

14:29it's exponential growth this is a big

14:31thing in the startup and Tech space for

14:32a while so when you're analyzing a

14:34Facebook coming along how many when

14:36Chris joins if he brings one more person

14:39with him on average then just infinite

14:41growth until until it disappears but

14:44with a meme what you need for that K

14:46factor is essentially the level of

14:49emotion and the friction for it to

14:53spread and how simple it is to

14:56understand the more complex it is um the

15:00the less the meme whereas when you

15:01shorten it down to Riz and it's catchy

15:03and it's three it's three letters all of

15:06a

15:07sudden is it could be it could be um

15:10depends if you're north north or south

15:11London um yeah I was talking to the dude

15:14that founded legendary Foods the

15:16cinnamon roll thing that I gave you

15:17earlier on and I was saying to him what

15:19do you call the category of products

15:22that you've got there we've got a craft

15:24everyone that's pointing in this

15:25direction there's a craft table filled

15:26with protein Goods over there and um

15:29I was like what do you call what you do

15:31and he's like we've been trying to uh

15:33like nomenclature this for ages because

15:36the closest thing is protein bar right

15:38but it doesn't capture what's there

15:40because there's crisps and there's a

15:41cinnamon roll and there's a poptart and

15:43there's like donuts and stuff so it's

15:45not a protein bar a health snack a

15:49protein conscious confectionary treat

15:51like healthy sweet like what you know

15:53and it's all about getting the meme

15:55right yes and if you get the meme right

15:58everything Downstream from that works um

16:00the episode I did with Eric Weinstein he

16:02made a really nice tweet about the fact

16:04that he was talking about making the uh

16:07the temporary archival I think or the

16:10ephemeral archival and he likes the idea

16:12of filming things in high quality

16:14because he gives it more gravitas and

16:16more Evergreen sort of Lindy nature but

16:19he said to me over text uh in a

16:23stickiness arms race great ideas don't

16:26stick around because insufficiently

16:29sticky so you can have an amazing idea

16:32that's called protein bar but it needs a

16:34better meme name yeah and you can do the

16:37reverse as well which is what people are

16:39very skeptical of which is this is a

16:41cool sounding name product

16:44category movement whatever but there's

16:46no there there right it's just Meme and

16:48no yeah all meme no substance yeah yeah

16:51yeah once you see it you can't unsee it

16:53and my I mean it's already happened so I

16:55don't even think this is a crazy

16:56prediction but you look at the 2024

16:58election or insert future elections now

17:00thanks to social media that will be

17:02decided by who has the best memes not

17:05who has the best policies and once you

17:07see that you can't unsee it and I think

17:11the the key thing to them factor in is

17:13now you have global internet and the

17:15next level you're kind of seeing it now

17:16is Spotify two years from now maybe

17:18we'll be speaking right now in

17:20Portuguese because of this AI language

17:21translation so you then factor in

17:23language is no longer going to be a

17:24barrier internet adoption is going to be

17:26completely Global as like of the third

17:29world fully hop online and the older

17:31generation dies out the ability for a

17:34meme to go from nothing to 24-Hour

17:37infestation of the entire world like a

17:39virus either positive and beautiful or

17:42negative and destructive is uh is about

17:44to happen I was talking to somebody

17:49who his book title was a pun right which

17:53is kind of like a meme like a play on

17:55words it was like a a book about sex

17:56called you're doing it wrong or

17:57something like that right uh and he

18:00mentioned that he was selling the

18:01translation rights but because words

18:05what you're doing with me with puns

18:07specifically which is a kind of meme is

18:08playing in uh multiple interpretations

18:11of the same word or the same sentence

18:13but by design that doesn't translate

18:16over into other languages so his great

18:19piece of advice was if you're going to

18:20write a bck title that you intend to go

18:21International don't use a pun because

18:24you can end up like talking about the

18:26flight of pigeons or something by

18:28accident because they're trying to

18:29retrofit your pun to this new language

18:32which doesn't work which means that you

18:34have to either compromise the pun

18:35entirely or keep the pun but lose what

18:38the actual context is well on that

18:40specific point the to explain memes is

18:43essentially to say people judge your

18:45book by its cover the age-old advice of

18:47don't judge your book by its cover is

18:49because people judge the book by its

18:50cover so if you can spread it they're

18:53try they're trying to stop us from

18:54enacting our nature so one meme that I

18:57think is terrible that I think so

18:59important for people to understand is

19:02and we use me and you use this word a

19:04lot like if you had to graph it in terms

19:06of words we speak after like the and uh

19:09and a few others water this one's up

19:12there which is leverage like we use

19:14leverage all the time and I originally

19:17got it from n Val's book Almanac and I

19:20when I heard it I almost didn't want to

19:22admit I didn't fully understand it cuz I

19:24didn't want to sound stupid so I'd go

19:25and research it and I go okay so there

19:27this guy called archimedian

19:28and if you have enough leverage in

19:30engineering you can create things where

19:32the the input can produce a much greater

19:34output so people will use it like that

19:37so when I created a company I tried to

19:39create the cultural value around

19:41leverage right so I created this Google

19:42sheet and everybody would input in there

19:45like the highest leverage task that week

19:46so that was one of the values that we

19:48tried to create as a company and every

19:50other value made sense but we'd go we'

19:52go in there and we do these weekly

19:53checking calls and everyone would be

19:55like I'll be honest with you I don't

19:56know what highest Leverage task means

19:59and I was like huh and then you zoom out

20:01right now you've got like the Instagram

20:02gurus who chat about I'm the hardest

20:05working man in the room and then you

20:06have the kind of meme of smart work

20:08versus hard work and none of it none of

20:10it really sticks especially coming from

20:12an educational system and then when you

20:14begin to fully understand like code

20:16leverage media leverage Capital leverage

20:20labor leverage it begins to stick a

20:22little bit more and I was thinking how

20:23do you actually get this into an idea

20:25that begins to translate one of the

20:28terrible ideas that I do have for this

20:30which I'll bring up because I it's it's

20:31on here which is a lot of napkin maths

20:34but is essentially I wanted to do this

20:36as a kid story but I need to change the

20:38name to begin with i animate it it's

20:40called hung over Jeff Bezos on his

20:42yacht right versus versus the world's

20:47hardest working man so we have this

20:49story of these two individuals competing

20:51against each other cuz I identify with

20:53the world's hard hardest working man I

20:54grew up watching Eric Thomas videos of

20:56like You' got to want it us better does

20:58you want to breath like that kind of

20:59stuff and ultimately so let's say for

21:01example we give this Instagram guy who

21:03talks about hardwork this guy is better

21:05than everybody else cuz he doesn't sleep

21:06he works 24 hours a day right Jeff woken

21:11up at like

21:1211:50 like nagging headache he's

21:14probably got one of the best vitamin IV

21:16drips in the world goes on his jet ski

21:18that day probably does a zoom call with

21:21his chess coach like whatever who's

21:24worked harder that day if you judge it

21:26in the old fashioned interpretation that

21:28I think a lot of us have that don't

21:30understand leverage because we don't get

21:31engineering and things like that you go

21:33well he's worked 24 hours that day

21:35Jeff's done a few slack messages but I

21:37was like trying to go well what if you

21:39actually ran the napkin math so right

21:41now if you looked at it as purely as

21:43like outputs so this guy's got 24

21:46outputs of hours of manual work that

21:47he's been doing whereas Jeff's been sat

21:49on his ass if you look it like that

21:51that's Z 2 24 to zero but all of a

21:53sudden when you begin to quantify

21:55leverage you go ah this begins to click

21:57a little bit so this is napkin mask from

21:59about a year ago so the point of napkin

22:01mass is not to be in the comment section

22:03saying that this is wrong I know some of

22:04these numbers are wrong but just it's

22:06for the metaphor so Jeff has 1.6 million

22:09people that work for Amazon so let's say

22:11they all work eight hours per day Jeff's

22:13achieved 20.8 million hours of work that

22:16day then if you looked at robot leverage

22:19so Amazon's Warehouse when I looked at

22:22these statistics has 500,000 roaming

22:25Factory robots AWS has 1 8 million

22:28servers they all work 24/7 for him

22:31that's 55 million hours of robot work

22:34per day whilst he's been sat on that

22:36yacht and I'm not even going to get into

22:39how much more output a robot can achieve

22:40per hour than if you let's just give the

22:42hardest working guy that that he can

22:43keep up with them okay then you look at

22:45advertising leverage Amazon spends $46

22:48million per day on marketing assuming

22:51assuming it costs him $20 to reach 1,000

22:55people um he's receiving 2 .3 billion

22:58Impressions per day hardest working guy

23:00is going around knocking on doors right

23:01trying to sell his product so so Jeff's

23:04advertising Leverage is about the

23:05equivalent of doing 95 million hours of

23:09door knocking per day then you look at

23:12medial leverage so twitch gets 71

23:14million hours of content viewed every

23:15day Amazon Prime has 117 million

23:18subscribers let's assume that the 10%

23:21watch one hour per day that's 11 million

23:23hours of content viewed every single day

23:25so that's 82 million hours of

23:26Storytelling done in person that this

23:28guy would have to do so and then let's

23:30not go into all the other things you

23:31could think of related to Amazon so

23:34hardest working guy in the rooms worked

23:3524 hours Jeff sat on his yacht with a

23:38hangover and watching bits of succession

23:40and zooming away has achieved 244

23:44million hours of output and then when

23:45you view it like that the whole leverage

23:48complexity the the reason why Leverage

23:50is a bad meme is because you need other

23:53topics and other realizations from

23:54engineering to understand it which

23:56prevents it from spreading but when you

23:57go

23:58oh hung over Jeff Bezos on his yard

24:01versus hardest working man in the world

24:03you realize that in the 21st century

24:05despite probably the PTSD from the

24:08education system Leverage is more

24:10important but it's a [ __ ] meme in other

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25:15Puri has this idea about what you work

25:18on is way more important than how hard

25:20you work and he says hard work is very

25:24overrated uh and he's I think he refers

25:26to himself active refers to himself as

25:28like a successful lazy man uh and he

25:31optimizes for laziness and frictionless

25:33and um yeah it's the same you know the

25:36janitor or some guy that's working

25:37double or triple

25:39shifts that amount of effort doesn't

25:42have an in-kind return to them compared

25:46with somebody who is able to leverage

25:48code or Media or labor or capital or

25:52even just picking the same amount of

25:54input that they've got with very limited

25:56leverage but on a better task a task

25:58that has more potential upside long term

26:00the the key thing is to remove the

26:01conversation around hours work that we

26:03had from school and just be inputs

26:05outputs so I have this number of inputs

26:08what number of outputs am I getting and

26:10remove the concept of ours work remove

26:12everything else and all of a sudden that

26:15Meme is a little bit stickier whether

26:17that's going to be a a kid story or not

26:18probably not I need to adapt the title a

26:20bit but I think to view view leverage

26:23through that makes it an easier idea for

26:26people to understand but the reason why

26:28Leverage is a bad meme is because people

26:30don't have the engineering knowledge it

26:32doesn't spread which is why it's such a

26:33Silicon Valley concept and I think this

26:35idea still hasn't fully rippled through

26:37Society don't forget as well that

26:39exponentials and squares aren't

26:42something that the human brain is built

26:44to work out it's like that um I want one

26:47square of one piece of rice on the first

26:49square of the chessboard and two pieces

26:50of rice on the second square of the

26:51chessboard all the way up and by the

26:53time you get to the final Square on the

26:54chessboard you've got more pieces of

26:57rice than there are [ __ ] particles in

26:58the universe or something we just don't

27:00deal well with exponentials which means

27:02that leverage inherently given that it's

27:04dealing with um unfair

27:08multiplicativity system rather than an

27:09additive system for the most part it's

27:11this times this not this plus this uh

27:14it's just going to be tough to

27:15understand you've got a an idea the best

27:17memes compress Mass emotion into a

27:20simple contagious concept like okay

27:22Boomer or Karen what's that mean well

27:25first off look at okay Boomer who

27:27doesn't understand that two words Karen

27:32who doesn't understand that make America

27:34great again who doesn't understand that

27:36you can hate those memes but it's

27:39compressed so much emotion so let's say

27:41the okay Boomer one it's compressed so

27:44much emotion of the millennial and gen

27:46Zed being spoken down to by the boomer

27:49generation who have messed up a lot and

27:52it's completely compressed all that down

27:55and boom that spreads same with Karen

27:58same with even the word make America

28:00great again like there's so much emotion

28:03way more than it's for Words yes it's

28:05way more than the constituent Parts yes

28:07yes yes and with memes it's all it's I

28:09forgot who said it it's the idea of I'm

28:13sorry I didn't write you a shorter

28:16letter but I didn't have time yes so the

28:19people look at it and go oh that's so

28:21unfair I wrote this 10,000w essay that

28:22nobody ever read but versus this meme

28:24has spread but you need to be able to

28:26optimize for that K Factor but you need

28:30to be able to compress as much emotion

28:33into that word for it to sprad did the

28:36meme industrial complex used to be the

28:39purview of mainstream media were they

28:41ever creating memes effectively or is

28:42this a internet thing again it's it's a

28:44little bit reflexive in the sense that

28:46they both interact right so what rup

28:49Murdoch would put on the news would be

28:50because he kind of knew what people

28:52would like and then what people liked

28:54was kind of because what they saw on the

28:56news and there's this constant thing

28:57here so rupop Murdo or that generation

28:59of the meme industrial complex that

29:01owned everything and could control the

29:03narrative I actually think it's ironic

29:05that they've made succession now because

29:06they wouldn't have been able to make it

29:0710 years ago because he had so much

29:08power right versus now it's like we can

29:10do what we want it would it would have

29:12seemed more like a documentary than a

29:13drama and you can see why the mainstream

29:16media dislikes social media so much

29:18because the mainstream media had the

29:20meme industrial complex in that they

29:22could put ideas out there and control

29:24the narrative whereas now the meme

29:26Industrial Lex is essentially this

29:29bottom down approach of complete

29:31decentralized meritocracy to some extent

29:34yeah it's all the users rather than The

29:36Gatekeepers that are creating and a few

29:38algorithm developers who nobody these

29:40faceless algorithm

29:42developers a little bit there and comp

29:44and go you know what on YouTube now we

29:47actually prefer long form podcasts in

29:49the algorithm boom and that just

29:51completely shifts things so it's weird

29:53how you've got these kind of faceless

29:56algorithm creators now and these face

29:59craters that own the meme industrial

30:01complex the last memes most of the memes

30:03that you see that come out of mainstream

30:05media are accidental memes so it's a a

30:08guy trying to propose to his wife a

30:11baseball game or something that gets

30:12wiped out by a security guard or

30:14something it's not it's never something

30:17that is designed to be funny it's always

30:19the byproduct of something that was

30:20supposed to be something else which has

30:22come through in that way I've also got

30:24this idea about how if you want to be

30:25able to predict the future look at a

30:28current cultural movement or meme that

30:30hasn't had the inverse already made so

30:33um 2020 Co gets released that summer

30:36everyone has to stay in the house 2021

30:39Megan the stallion starts talking about

30:41hot girl summer last year you weren't

30:43able to be free and liberated therefore

30:45this year uh you can be your best self

30:48you Glam up go out with the girls sleep

30:50with the guy Etc 2022 is feral girl

30:53summer which is you know treat yourself

30:56like an animal don't watch wash don't

30:57shave just put baggy clothes on and and

30:59and don't take any care of yourself um

31:02another version pickup Artistry uh comes

31:05out sort of late 20s early 2010s then

31:10you get that sanitized by me too which

31:12is a counterculture movement in some

31:14regards not just to that but to other

31:15stuff then you have red pill then very

31:18quickly you have mtow and black pill

31:20that comes out of it so if you want to

31:22predict the future of memes look at a

31:24meme that's been created that hasn't had

31:26its inverse M uh come out too because

31:29every movement needs its counter

31:30movement in order to be able to balance

31:32it because there is a market there is a

31:35meme market for anything which is not

31:37the thing which is currently popular for

31:39every movement there will always be it's

31:40like the equal and opposite Force thing

31:42for every meme there is an equal and

31:43opposite meme that comes out well

31:45question for you is what do you think is

31:47you know we had the chat last time of

31:49what is ignored by the media but will be

31:52studied by historians and what we're

31:53kind of saying there is what's a really

31:55important topic that hasn't had its full

31:58meme moment yet right yeah and what do

32:01you think bars what do you think are

32:03super important topics that just haven't

32:05like haven't been me correctly that's a

32:08really really haven't caught on yet or

32:09will catch on like what ideas sound

32:11crazy today but five 10 years from now

32:13I'll be like oh yeah that's the thing

32:15yeah I think

32:16[Music]

32:19um a lot of individual personalities uh

32:23so this this seems to be a very

32:24effective way to get memes to move you

32:26know like the M the of the sigma male uh

32:28which is kind of the guy who steps

32:30outside of the of the hierarchy I don't

32:32think that there's very many uh good

32:34memes for women I don't think that

32:36there's been many like archetypes most

32:38of them are like derogatory in a lot of

32:40ways so like you know like the Karen the

32:42party girl the like Dubai yach chick um

32:46there's not many there that I think are

32:49are like almost aspirational in a way

32:51and maybe this speaks to female

32:54personality and disposition that they

32:57don't have you know I don't know about

32:59girls but guys would happily have like

33:02He-Man or the rock or whatever on a

33:03bedroom post to wall but girls would

33:05also a lot of the time have guys like

33:07some hot uh singer I don't know whether

33:10uh girls use role models and

33:12aspirational admirable figures like if

33:14you went into a teenage girl's bedroom

33:16and had a post of Jordan Peterson quotes

33:18on the wall you'd think like let take

33:20you off to psychotherapy um so uh yeah

33:23certainly individuals in some ways like

33:25memes for uh irational memes for girls I

33:28think that there's a massive market for

33:29them um what about

33:32you this is I think one of the most

33:34important topics but it's so ugly and

33:37boring and I I even like I'm fearsome of

33:40saying this because I can just feel

33:42people like skipping to the next YouTube

33:44chapter as soon as I say this but give

33:45me like a minute to just say it and it s

33:49even the word now right you're going to

33:50go right cyber crime right it's just

33:55like nobody takes it seriously but it's

33:58so [ __ ] important and just to maybe

34:01give a bit of a story that's going to

34:02help with this have you heard of the

34:03Bangladeshi bank heist no now we're

34:06talking right this is g to blow your

34:09mind and again it doesn't sound good

34:11right now but it's going to be good so

34:13the biggest bank robbery in history was

34:16I think it's about $60 million in Brazil

34:18in about 2015 2016 with cyber crime

34:22recently they almost hacked $1 billion

34:27from the Bangladeshi Bank using the

34:29Swift system right for context that year

34:32the Bangladeshi GDP was like 230 billion

34:36so think with GDP as well it's movement

34:38of money it's not total money if Chris

34:40sends George 10 and I send it back boom

34:42bo boom that acts towards the GDP but

34:44it's just us exchanging money so imagine

34:46taking $1 billion dollar like that from

34:49a developing country immediately um and

34:52the only reason that fail the only

34:54reason this isn't there will be I I

34:56think five within 5 to 10 years there

34:58will be a covid like moment you remember

35:00pandemics before covid it was like bird

35:03flu swine flu you just be like oh the

35:05sun's just trying to get clicks and

35:06things like that I remember I used to

35:08tell people about Co in January February

35:10I won't say who but they used to call me

35:11conspiracy George for bringing up covid

35:13and now obviously pandemics are taken

35:15very seriously but there will be a 911

35:17or a covid like moment for cyber where

35:21things get very very dark very fast I

35:22think the Bangladeshi bank heist is only

35:24a tiny example of that where you go from

35:2660 million robbery in person to 1

35:28billion overnight and the you know the

35:30only reason why it failed is because the

35:33hackers that were working on this system

35:34so they emailed they sent an email with

35:37a CV application the person at the bank

35:40clicks on the CV infects everything yeah

35:42they're working on it for a year they

35:43time it perfectly during the New Year's

35:46holidays everything about this height

35:47has gone perfect bear in mind this bank

35:49would only move about 300K around the

35:52Swift system so it goes to the Federal

35:53Reserve in America says sees 1 billion

35:55and they're like yeah sure so it's like

35:58the the security systems weren't in

35:59place the only reason it failed is cuz

36:01two two things one they had a typo for

36:03the addresses so literally it didn't

36:05fail because of the amount it failed

36:07because of human error human error like

36:09and it was a really basic English

36:10spelling that they made a mistake and

36:12then two the bank in the Philippines

36:14they were sending it to was called

36:15Jupiter Street and Jupiter was a company

36:18associated with Iranian money laundering

36:21so it just happened to flag in the

36:22system otherwise it would have gone

36:24through both of which were human a

36:25billion would have been taken from

36:26Bangladesh like one of the poorest

36:27countries in the world like that and the

36:29impact that has and you then begin to

36:31realize what happens at one point when

36:34certain airlines get attacked certain

36:36banking systems get attacked and we're

36:37so but because I say the word cyber

36:39security and only 3% of the audience

36:41have carried on right now so boring but

36:44we need we need stronger memes around it

36:45because it's such an important topic

36:48yeah wasn't it uh you told me some story

36:52about the

36:54salary that was yes offered for for the

36:56British head of cyber security so the

36:59head of cyber security in the UK we

37:01spoke about this last time got offered a

37:03salary or like on link in jobs it was 55

37:06to 65k pounds for the UK uh 7,000 80,000

37:11yeah which listen is obviously a great

37:12income for most of the world but for the

37:14head of cyber security when you're

37:17dealing with hackers that are trying to

37:18steal $1 billion dolls

37:22yeah yeah it's just evidently something

37:25but it's that's specifically I'm going

37:26to guess a uh governmental problem

37:29because I'm going to presume the head of

37:32cyber security at Facebook is paid an

37:36ungodly amount of money because they are

37:39already red pilled on just how big of a

37:41deal this

37:42ish but if Facebook goes down it's

37:45obviously a big issue but if Government

37:46systems go down a lot worse if the

37:50emotion caused by the meme is greater

37:52than the friction of spreading it you've

37:54cracked the meme algorithm it's exactly

37:56that that that is an example of a simple

38:00but not easy truth that is all memes

38:03does the emotion outweigh the friction

38:06of spreading it if so you've created

38:09that positive one number that it begins

38:12to spread Spread spread Spread spread

38:15it's so simple you've got one in here

38:17that's the same as mine the easiest way

38:19to predict the next meme is to look at

38:20the current memes and bet on counter

38:21memes appearing you take that from me

38:23you better have done potentially it was

38:25my idea the fastest growing companies in

38:27the next 10 years will have a chief meme

38:28officer working for them directly or

38:30indirectly I like if you look at all

38:33these fast growing consumer businesses

38:36they are they either have a chief meme

38:38officer in house so you can think of

38:40these influencer celebrities that are

38:42cre a McGregor with proper 12 the

38:45McGregor Meme and all the kind of sub

38:47memes that he creates around him who the

38:49[ __ ] is that guy etc etc then product

38:54there or they'll have memes working bu

38:57through them indirectly that they'll

38:58ride on so like we was chatting about

39:00marck health this isn't a plug but um

39:03you obviously your testosterone numbers

39:04going through the roof and people

39:06huberman the huberman meme people

39:08chatting about optimization and I guess

39:10they do have Derek running it but still

39:12riding that Meme movement yeah if they

39:15would have done it five to 10 years from

39:1610 years ago it probably wouldn't the

39:19Imp that it's happening but now Chief

39:20meme officer indirectly or directly boom

39:24yeah it's I think the I learned about

39:27this word you're glowing you taught me

39:29about that a while ago Zach taught me

39:30about it and then Mark w't show up about

39:32it as well you know what that is like

39:34when someone looks like a federal plant

39:36and they're putting across information

39:38that is to um persuade the populace but

39:42people can see through the fact that

39:43they're actually doing it on behalf of

39:45the CIA ex CIA agent says that CIA isn't

39:48actually listening to your phone calls

39:50mate you're glowing right like that's

39:52that's that's the sort of [ __ ] that

39:53they'll say um but I think people are

39:57skeptical now even of memes perfect

40:00perfect perfect example did you see what

40:02Jim shark did with Francis and ganu

40:03where he broke that door switch it out

40:05get the get the orange boy in there come

40:07on um you see where Francis and ganu uh

40:10broke a door no right

40:14so Jim

40:18shark like fed a video onto Reddit that

40:22they created of CCTV of a person that

40:25was supposed to Francis and garu didn't

40:27turn out to be him uh breaking the door

40:31of a corner shop the glass door that

40:34wased yes right and they staged it

40:38created it used a stunt double instead

40:40of Francis for the bit wether glass

40:41brakes put Francis back in had him get

40:43shouted at by this fake shopkeeper in a

40:45fake shop front uh fed it using a burner

40:49account onto Reddit and then from Reddit

40:51it got picked up by Twitter and then

40:53from Twitter it got picked up and Signal

40:54boosted and some people saw through it

40:56like this looks like a cuz he's wearing

40:57gym shark this looks like a a plant from

41:00gym shark or whatever whatever but for

41:02the most part made headlines papers

41:03picked up on it all the rest of it so

41:06yeah the how would you say the like

41:10contrived meme complex or the

41:12manipulated meme complex like the

41:16MMC uh is something that everyone's

41:18skeptical about you know I look at each

41:21platform now like a meme information

41:22Highway and each one produces different

41:25memes just due to the constraints of it

41:27so the memes that get produced from Tik

41:28Tok are quite unique and correct yeah

41:30they don't export particularly well yeah

41:32whereas people that come out of YouTube

41:34like yourself slightly different um

41:37what's interesting though is most memes

41:40that get created you go back and it's

41:41Reddit it's fourchan maybe bits of

41:44Twitter and it goes down the meme

41:46information highways and then ends up at

41:47LinkedIn I wonder all roads lead to lead

41:51to Boomer Facebook yeah WhatsApp message

41:53from parents yeah um I wonder whether

41:56one of the reasons that forchan and uh

41:59Reddit work particularly well is are

42:02written memes the most robust of

42:05all because you can turn something

42:08that's works on written into video into

42:11spoken but the reverse isn't necessarily

42:13true like there was that one of the dude

42:15drinking was he drinking like ocean

42:17fresh cranberry juice whilst

42:19skateboarding down the street listening

42:20to Le Zeppelin or something it's like

42:22some song from some band and then this

42:24song's now number one across the world

42:26because this one dude skateboarded while

42:28drinking cranberry juice or something

42:29[ __ ] sales of cranberry juice went

42:31through the roof and he's now the

42:33Ambassador for [ __ ] ocean fresh or

42:35something um that doesn't necessarily

42:37translate across onto written word but

42:40most written word memes can be

42:42translated across and do get used

42:44potentially but I think another factor

42:46to so it's you have you heard the l

42:48lapal loser effect it's why you stack

42:50multiple multiple biases so on that

42:53specific point I think you've got that

42:55but it's not just that it's also the

42:57fact that most people on there are

42:58pseudonymous and Anonymous which means

43:00they can just see the Overton window

43:02here and go I'm through I'm going to go

43:04through here and then ultimately it's

43:05the memes that shift the Overton window

43:07with time but the ability for them to be

43:09pseudonymous and Anonymous and then

43:11create something that they can they can

43:12go into territories that right now the

43:15the meme industrial complex won't touch

43:17and then they push it through I had this

43:19idea about how um there is a lot of

43:23derogation of mainstream media at the

43:24moment you know like mainstream media is

43:26dying and uh no one really cares about

43:29it anymore and it's all about

43:30Independent Media and it's all about

43:32YouTube and podcasts and stuff like that

43:34but what you do forget is that there is

43:38still quite a lot of status associated

43:40with going on mainstream media because

43:42it's a scarce resource yeah right there

43:44is an unlimited number of YouTube videos

43:46that everybody can upload there's no

43:48status or Prestige associated with

43:50uploading a YouTube video getting lots

43:53of subscribers or getting lots of plays

43:54or having lots of followers on Tik to or

43:56whatever but anyone that's got an iPhone

43:59can work Twitter or work Tik Tok or work

44:02YouTube but there's

44:05only 200 Dr Phil guests per year right

44:08so because it's inherently a scarce

44:10resource there is

44:11still uh value and Prestige associated

44:14with it because of the selection effect

44:15oh you've had to be pre-selected it's

44:17like the [ __ ] Hunger Games right so I

44:20think that something that's probably not

44:22been priced in is first the that General

44:27uh scarce resource Prestige associated

44:30with still associated with mainstream

44:32media because it's a limited resource

44:33and secondly uh the huge swath of Boomer

44:38parents and people who aren't

44:40chronically online who see Dr Phil you

44:44know all of Middle America you know that

44:47whole daytime TV thing the loose women

44:49thing like they still move culture they

44:51just don't move culture in a way that we

44:54care about at the moment um there's this

44:57really interesting just a side point

44:58this really interesting uh is it Liberty

45:01Mutual of someone it's this Bank in

45:03America and they're playing it really

45:05well it's like um uh we can't stop you

45:07from becoming your parents but we might

45:08be able to help you invest and save and

45:11all of the adverts are about like um

45:14younger people than should be

45:16complaining about these particular

45:17problems complaining about problems that

45:19are beyond their age like someone who's

45:21um parking over like two parking spaces

45:24and they're like shaking their fist kind

45:26of like their parents would do what

45:27someone that's cutting the Hedge too

45:28early in the morning or something like

45:30complaining about things their parents

45:31might have once complained about but

45:33they're too young for it and the point

45:34is like you're going to grow into

45:37complaining about the complaints that

45:38your parents have got so let's say it's

45:39Liberty Mutual or something they're

45:41using the meme of okay Boomer as almost

45:45self-deprecating for us all to Future

45:47project ourselves out into that uh but

45:49yeah mainstream media scarce resource

45:51what do you

45:54think again I think there's a little bit

45:57of a lolip pooa that exists as well in

45:59the sense yeah it's a scarce resource it

46:01still has a shadow of its former self

46:05like even if I see a seven-year old

46:08boxer I know who that guy used to be and

46:10he can still even if even if he's like I

46:13could beat him up now he still has that

46:15shadow of his former self so I think

46:17it's that it's when I did the Fox News

46:19thing for the Kalin cocaine phone which

46:22followed like the most serious news

46:25stories that it was me in Amsterdam with

46:27sliders on my feet and like a Blazer

46:28here chatting about that yeah and that

46:30even though it probably got way less

46:31views than this or anything else that

46:33I've done was treated so differently

46:36because of the fact it was mainstream

46:37media pres yeah there's this um an idea

46:40called conceptual inertia which is that

46:42it takes a long time for ideas to change

46:44even if the science does uh I spoke to

46:46this um he's like a a science historian

46:50and he was talking about the development

46:53of um science and then belief over time

46:57so for instance when you get the uh is

46:59it like the geocentric as opposed to the

47:01heliocentric view of the solar system

47:04that it's not the Earth that's at the

47:05center it's the sun that's at the center

47:07and

47:08um when that happened even though it was

47:11after a while first off it was heretical

47:13then it was exploratory then it was

47:16proven but tons and tons of the populace

47:20just hadn't come along for the ride

47:22ideas die one generation at a time and

47:25it takes a good chunk of time for people

47:27to catch up and it's kind of the same

47:28with mainstream media right not only are

47:30there still people around that hold

47:31mainstream media like even I do to some

47:33degree you see some person on [ __ ]

47:34Dancing with the Stars and you're like

47:35oh well done for that person even if I

47:37wouldn't want to do it um so not only is

47:39there still people around that are

47:40living that but also even once they're

47:43gone the echo of what they valued is

47:46still valued and it takes a little bit

47:47of time for this stuff to go away how on

47:50that point though of ideas die one

47:54generation at a time how do you is there

47:56any way to speed that

47:58up as we're because because technolog is

48:01changing so much faster and faster right

48:03now an idea is

48:04Holocaust but like how do you deal with

48:07like gpt3 gbt 4 and people being able to

48:10catch up with I don't think there's I

48:13don't think that there's a solution for

48:14it mate I think that humans run at the

48:16speed that they run at I think you can

48:17overclock humans in the same way that

48:19you can overclock technology you're just

48:21playing this game and we're going to

48:22move along uh and and what you end up

48:24with if you try and do too quickly is

48:27you end up with fire hosing which

48:29is the problem of overloading people

48:31with information isn't that they start

48:34to believe one narrative increasingly

48:37more frequently they begin to distrust

48:39all narratives overall because they just

48:41can't get but first it was this thing

48:42and then it's this thing Co everybody

48:44during almost everybody during covid

48:45almost everybody during the last

48:46election almost everybody during the

48:48[ __ ] Israel Hamas War which we're not

48:49talking about like that is it's this

48:53thing and and no it's not it's actually

48:55this thing it wasn't them that did it

48:56and then actually yeah it is those and

48:58no it's not your tactic your story was

49:01wrong and what people end up doing is

49:02just saying all right I check out so the

49:06answer I've had for this

49:08is if you look at something like David

49:10Deutsch's beginning of infinity which I

49:12think is an amazing idea but the meme is

49:15tough the problem that exists is and we

49:17spoke about this before where five years

49:19ago you cringe at your former self but

49:22the what would have probably have sped

49:24that up maybe doing five months rather

49:27than five years to realize those

49:28mistakes was thinking five years from

49:30now I'm going to cringe at former me

49:32what are those things yes so there's

49:34almost this simple expression I

49:36developed which is like everything is

49:38wrong is the first bit of it and you

49:41just assume every belief that I hold is

49:43wrong everything George and Chris has

49:44said to some extent is wrong anything

49:47that defies the laws of physics is wrong

49:48and will be we will look back at it 5 to

49:5110 years Lo opinions loosely held yeah

49:53but the problem with that is it just

49:55opens up this Vortex of like where do I

49:57like the what do I do yeah the floor's

49:59gone like you're just in this spinning

50:02infinite Rick and Morty Loop and you

50:03don't you don't know what is what and

50:05people would prefer to have strong

50:07beliefs than just complete nihilism and

50:10complete everything's wrong so the

50:12conclusion I have with that is that

50:13everything's wrong but there are better

50:15or worse ideas so constantly looking at

50:18okay so I've got this new idea in my

50:19head it can have a placeholder there and

50:21I I like it and it was better than the

50:22previous idea that I had and then you're

50:24constantly playing this infinite game of

50:26stacking up knowledge and stacking up

50:28knowledge but always realizing cuz what

50:30will happen is you'll get the new idea

50:31and then you think that idea is right

50:33how how many times have me and you

50:34developed some new morning routine

50:36become completely addicted to it and

50:38being like this is it this is the answer

50:39I found the answer and then a couple of

50:40months later we got it wasn't the answer

50:42the Lindy effect works so far well with

50:44that if if a person sends you about this

50:46new app new meditation habit new XYZ

50:49morning you been doing it once you've

50:51been doing it for six months let's check

50:52in because then it's serious Thiago

50:54Forte uh the reason that he doesn't use

50:56anything other than Evernote is he

50:57refuses to use software that's not 10

50:59years older or old or older it's like it

51:02has to have been around for 10 years and

51:04it's basically the exact same as what

51:05you're talking about there Lis Perry

51:07taught me yesterday this great quote uh

51:10tradition are the experiments that

51:12worked

51:15H yeah that's the thing that yeah the

51:18thing that people are often defending

51:19was once the replacing thing yes yes yes

51:22yes yes because unless it's been around

51:25for [ __ ] forever like and how many

51:26things are axiomatically just like

51:28unmovable or unmoving from when it first

51:30ever happened what's this Trojan horses

51:33to avoid thing so he having a uh phone

51:37call with a good friend of mine and his

51:39business is he's doing very very well

51:41and he says to me he goes I've stopped

51:43listening to all business podcasts I was

51:45like hold on I like your business is

51:47doing really really well and you but

51:48you've also stopped like consuming new

51:50information about business he goes yeah

51:51I just watched NFL stuff I'm like huh I

51:53I I getting mid wited meme right here

51:56and I was like why is that he goes well

51:57the problem was particularly like the

52:00stuff that isn't just like Lindy

52:01business content like new ideas this

52:04this industry is popping off he would

52:05just get shiny object syndrome yeah and

52:08the critique of that like

52:09self-improvement space of how can you

52:11watch football or how can you do that is

52:14the problem with him with the business

52:17podcast is that it was like Trojan

52:18content or pck porn like a pck victory

52:21it was a Trojan content in the sense

52:23that he felt it was good for him but it

52:26was actually harming him and I'd say

52:28that is often a lot worse than the

52:31things that you know are going to harm

52:32you so I if you eat a takeaway and you

52:35know it's bad for you I think that's not

52:37you account for it the next day yeah

52:38that's not as bad as thinking

52:40something's healthy a trojan horse

52:41getting in and it's actually really bad

52:44for you how was the business podcasts

52:46just dig into how they were Trojan

52:48horses a bit more well in the sense that

52:50he has a business that's working really

52:51well and he just has to exploit and

52:53focus and work hard whereas when they're

52:55then going oh there's this new AI thing

52:58that's popping off and people are

53:00getting funding here or this guy's

53:02exited his business for ABC and he's

53:04been doing it half the time so he'd just

53:06get envious he'd get shiny object

53:08syndrome versus just putting on the

53:10football he's like switch the brain off

53:12know what I need to do and you can see

53:14these Trojan horses that exist

53:15everywhere so like you could have I I

53:19call it like a Trojan pay rise where you

53:21kind of get this incredible job that not

53:24not incredible job or job I had this

53:25happen to me where a job comes along

53:27enough as you double the salary but you

53:28stop learning as a result and on the one

53:31hand yeah you've got this thing that

53:32feels like you've made progress but

53:34actually on a long enough time Horizon

53:36it's going to massively reduce your

53:38potential because you're no longer

53:39learning so looking at these Trojan

53:41horses everywhere a long commute would

53:43probably be one of those um you we've

53:45been talking a lot about uh hidden and

53:47observable metric and a really great

53:50observable metric is salary and a really

53:52great hidden one is commute length uh

53:54you know know the dation of your energy

53:57to do things when you get home the

53:59quality of your relationships and your

54:01friendships the amount of time that you

54:02have to be able to learn new things and

54:05yeah you can trade in your ability to

54:07upgrade yourself for a better salary but

54:09you're right over a long enough time

54:11Horizon what was it that was going to

54:12give you more happiness or satisfaction

54:14or even salary in the end it was

54:16presumably going to be your skills and

54:18the rapidity of you to be able to

54:20upgrade them so yeah I that's very

54:23interesting have you noticed in your

54:25life any uh Trojan horses that you've

54:27let sneak

54:33in I I'd say certain bits of content I

54:38find I'm a lot more specific with like

54:40my information diet now so even stuff of

54:44I trying I used to try and keep on top

54:46of the world's cutting events and then

54:49I'm because I felt like I needed to be a

54:50responsible Citizen and I needed to be

54:51on top of things and I realized that a

54:54the current thing would just disappear

54:56there's this constant new current thing

54:58that will then disappear two months ago

54:59parel calls it the was it the Perpetual

55:01now yeah and by the time by the time

55:03it's on Twitter it's like the peak stock

55:06price it's you know what I mean by the

55:08time it's everybody it's the B it's as

55:10big as it's going to get so avoiding um

55:13constantly keeping on top of all the

55:15world's in constant which I used to

55:17think like I was being an informed

55:18citizen because people would use the

55:20term I wrote about this people would use

55:22the term ignorance is bliss and I go you

55:25know you're in this like Nichi and

55:26upside down Society where people are

55:27using Bliss as a shaming mechanism cuz I

55:30think we like I I realized this where

55:32it's something like I think there's like

55:34500 million tweets uploaded per day

55:38there's 500 hours of content uploaded to

55:40YouTube per minute and I think something

55:43like 67 million people die per year

55:45right so we're all in the ignorance

55:48gutter but it's like some of us will be

55:50looking at the stars and I think you

55:51have to be so specific with that

55:53information di because by definite you

55:54can cannot consume all the world's

55:56information it's why I used to have my

55:58you know this I used to have my Twitter

55:59trending topics to Angola so I just keep

56:01up to date with like the Ang so

56:04basically on Twitter you'd have the

56:06trending topics in your region and it

56:07would be like I'd get distracted by all

56:10these complex issues and I just feel

56:12like [ __ ] afterwards it's like Trojan

56:14content yeah so I just updated it to

56:15Angola and know Angola now unfortunately

56:18for me because it's it's done it the way

56:20that as you're as you've realized you

56:22can't hack it with Angola I'm still in

56:25the UK based on um Twitter which means

56:30that at least twice a week at the moment

56:33Chris Williamson Trends Chris Williamson

56:36MP of course the unfortunately named

56:41Labor uh I think it's darbishire that

56:43he's a part of uh very anti-semitic

56:45which means given the current

56:46geopolitical climate it's a bad time to

56:48be a Chris Williamson at the moment but

56:50I always used to think whether or not uh

56:53he would look and see his name trending

56:55but it not be him and think like what's

56:56my love Island Ultra ego done this time

56:58[ __ ] hell he's gone on another

56:59reality TV show I've got I'm doing this

57:02live show with James Smith in Dubai in a

57:03couple of months time next month

57:05actually uh and I wondered given what

57:07Chris Williamson has been talking about

57:09his very you know like Pro Middle

57:12Eastern uh talking points whether

57:15there's going to be a a huge welcome

57:16party for me as I step off the plane at

57:19dxb airport and how disappointed they

57:21will be when this Chris Williams strides

57:25off the plane yeah reality so far has

57:28just been an SEO Warfare between you two

57:30and everybody else watching this is just

57:32NPCs in the simulation that is that do

57:34you ever watch the one with Jet Lee that

57:36film no uh it's like he in this other

57:40Universe he's able to move between like

57:43350 universes or whatever and there's a

57:45version of you in each of them and if

57:47you kill yourself the power of all of

57:49you gets shared between you so this guy

57:52tries to become the one this evil jet Le

57:55goes around killing all of the other jet

57:57Lees in all of the other different

57:58universes and that's kind of the SEO

58:00battle between me and Chris Williamson

58:03darbishire MP at the moment [ __ ] it out

58:06on the uh looping back round because I

58:08was be an infinite Vortex there with the

58:11information diet hack I recommend and

58:13people think this takes way longer than

58:14it is but I do warn people that you will

58:16stare deeply into the abyss and the

58:19abyss deeply back into you YouTube they

58:22should remove this but YouTube has this

58:24Buton where you can see your history and

58:27I I went through I clicked on it and I

58:28was like I just go through the last 100

58:30videos that I watched it takes like five

58:32minutes to do and I just ranked them in

58:33terms of regret neutral and like glad I

58:37watch that and 72% of the content I

58:39watched I booket it under

58:42recret so that's an example of Trojan

58:44content well the post content Clarity

58:48thing was an idea that I came up with uh

58:50to try and help me it's exactly that

58:52just like less statistical

58:55um while you're watching something it's

58:58almost always compelling even if it's

59:00[ __ ] for you and making you feel

59:01worse because if it wasn't compelling

59:03you would be watching something that was

59:05it's like the meme uh evolution of the

59:08Mr Beast countdown to the 1 billion doll

59:11yacht that he's going to spend time on

59:12or whatever right like that's the most

59:13compelling piece of content so even

59:15stuff that you don't like is compelling

59:16in the moment or else you would have

59:17switched and watched something more

59:18compelling but it's only after the it's

59:21like a post kital pillow talk with

59:23yourself after after you've done a

59:26session on YouTube where you get to say

59:28okay and how did that stuff make me feel

59:30like do I want to ring my friends do I

59:31want to go outside do I feel like the

59:33world is against me or for me um do I

59:37feel like I can go and Achieve things do

59:39I feel more educated more wise more in

59:42tune with myself or do I feel the

59:44opposite and a lot of the time I think

59:47the things that you watch are limic

59:49hijacking and compelling but the after

59:51effect like the come down the content

59:53come down is so so strong that uh if you

59:57were able to Future project yourself

59:59forward and realize what's the hangover

01:00:00that I'm going to get or the content

01:00:01come down I'm going to get from this the

01:00:03post content Clarity um yeah the pillow

01:00:06talk that you have with yourself

01:00:07actually would remind you that it's not

01:00:08worth it and YouTube actually is a a

01:00:11platform for this is kind of useful

01:00:14because there's a few options you can

01:00:15put in um don't recommend channel uh if

01:00:19you just see something on your home

01:00:20screen you can just press the three but

01:00:23three dots and say don't recommend

01:00:24Channel and you'll never see that

01:00:26channel again unless you search for it

01:00:28right it'll never just randomly appear

01:00:30on your feed which is phenomenal uh so I

01:00:34think that's you know if you were

01:00:35talking about crafting and shaping the

01:00:37information landscape that we're a part

01:00:38of and it's all esoteric and [ __ ]

01:00:41like philos philosophical and stuff but

01:00:43from a tactical perspective like that's

01:00:45one thing um if people use Twitter on

01:00:50desktop which I do I don't have the app

01:00:52on my phone I very rarely use it on my

01:00:53phone um

01:00:56tweex uh which may now be called tweee

01:00:59um is a way that you can see the most

01:01:02popular tweets from people but it's a

01:01:05Google Chrome extension that when you're

01:01:07on your home screen it actually sits

01:01:09over the top of the trending news so

01:01:11it'll hide trending news so you can't

01:01:12put yourself in Angola well you can but

01:01:14it doesn't work but you can use tweex or

01:01:16tweepy uh and the Google Chrome

01:01:18extension will hide that and replace it

01:01:20with like top tweets from one of the

01:01:22people that you follow I think we've

01:01:23probably got about 5 years left of this

01:01:27algorithmic Warfare of trying to get you

01:01:29to stay on platform as long as POS

01:01:31because as soon as more and more AI

01:01:33tools come on and then you begin to have

01:01:35these Dynamic conversations of how you

01:01:36want to feel based off these algorithms

01:01:38I think we'll look back at this as a

01:01:40very very weird time in history when

01:01:42most content was created by humans as

01:01:44opposed to robots no in the sense that

01:01:46that to some extent but more importantly

01:01:49like for example you see the difference

01:01:50when you go from YouTube to YouTube

01:01:51premium and you can skip certain things

01:01:53and you can download things why can't I

01:01:55just customize my algorithm more why

01:01:57can't I have a kale algorithm during the

01:01:59week and then a cocaine algorithm on

01:02:00Saturday night versus this kind of

01:02:02static algorithm because the problem

01:02:04with the algorithms I actually realized

01:02:07when I was doing that YouTube audit the

01:02:10best the YouTube is amazing when you use

01:02:13it for search and it's such a high

01:02:15agency thing there where you're sitting

01:02:17there thinking and going oh okay I want

01:02:18to learn about X or I want to do ABC and

01:02:20you search it versus the explore page

01:02:23when it's just fun mely solo agency

01:02:26because by definition it's trained on

01:02:27your past data so it's keeping you stuck

01:02:29in the past whereas when you're actually

01:02:31searching on YouTube for topics you

01:02:33you're actually breaking out of the past

01:02:34and creating a new data set that's TR

01:02:37there's multiple use so I've realized

01:02:39this Uber does this very well actually

01:02:41um where at different times of the day I

01:02:44take different Journeys so if it's first

01:02:46thing in the morning it'll know that I

01:02:47tend to want to go to the gym uh if it's

01:02:49the middle of the day there's a couple

01:02:50of restaurants that I typically go to uh

01:02:52if it's on a a

01:02:55Wednesday at this time it knows that I

01:02:56usually go and get an appointment at

01:02:58this place or it's a haircut or it's a

01:02:59whatever and it knows that I go from

01:03:01certain places to other places very well

01:03:03done right but that's because there's

01:03:04multiple use at multiple periods of the

01:03:07day YouTube hasn't yet realized that I

01:03:10only watch long form documentaries about

01:03:14like the in-depth trench warfare

01:03:16strategies of World War I on an evening

01:03:18time like at night to fall asleep so I

01:03:21like listen to like some Ken Burns

01:03:23documentary or like some long or

01:03:24whatever like some 11 part uh

01:03:28psychoanalysis of Hitler that I'm me

01:03:30balls deep in at the moment right um

01:03:33that only happens on an evening time but

01:03:35it means that it resurfaces it to me

01:03:37during the day so yeah there's multiple

01:03:39U's at multiple times and you know like

01:03:41you can go from dark mode to light mode

01:03:43it's like do I want to go from learning

01:03:44mode to entertainment mode but I I don't

01:03:47think that that that doesn't seem to be

01:03:49likely just because what the platforms

01:03:51always want you to be in is click on

01:03:53mode right they don't want you to have

01:03:55agency over what it is they just want

01:03:58maximized time on site let Outsource it

01:04:00to don't forget especially YouTube that

01:04:03algo is a black box if you were to go to

01:04:05YouTube the engineers and say tell us

01:04:07what you're doing show us the algorithm

01:04:09they're like yeah what do you think we

01:04:11know you think we know what our

01:04:13algorithm does we set it like

01:04:17two [ __ ] uh reward functions like

01:04:20time on site click through that's it and

01:04:23then just let it run it's just this

01:04:24recursive nightmare where everyone

01:04:26descends towards UFC knockout

01:04:29compilations all the way down the stack

01:04:31yeah yeah H what's the forgetting

01:04:34Paradox so thanks to your Sam Harris

01:04:38podcast I started going more and more

01:04:40down a mindfulness Rabbit Hole bunch of

01:04:43people did that I was with someone

01:04:45recently that said that it's so good and

01:04:48within that he has this few things that

01:04:50I had out the back of it that then

01:04:51created the forgetting Paradox which

01:04:54which is you start to observe your

01:04:56thoughts and Sam presents this idea of

01:04:58like think of a candle and he goes well

01:05:00are you that candle it's like well no of

01:05:01course I'm not that candle so it's like

01:05:03why do you therefore identify of every

01:05:04other thought and then he has this

01:05:06scenario where it's like think of or

01:05:09basically wait for the next thought to

01:05:10appear in your head and try and predict

01:05:12it as it's happen or like just try and

01:05:13observe it as it's happening sorry my

01:05:15one was so is so Niche this my one was

01:05:18so I sat there and from nowhere this is

01:05:21when I realized I wasn't control my own

01:05:22thoughts it was just iron Robin cutting

01:05:24in on the left wing he's like this

01:05:27former football player who retired like

01:05:288 years ago and I'm like that it's

01:05:30almost like a dream state and I was like

01:05:31that's why I called it waking uput wrers

01:05:32that's fantastic yeah and the thing that

01:05:34I hadn't heard Sam talk about that I

01:05:35realized off the back of that was ask

01:05:38you I'll ask you this question now how

01:05:40many thoughts like clear sentence

01:05:43thoughts do you remember from yesterday

01:05:46very few almost none can you think of

01:05:48any like a

01:05:53sentence one over dinner that I spoke to

01:05:55Alex about who's debating Ben Shapiro

01:05:58today but I didn't say it to him okay

01:06:01because he was talking so you remember

01:06:03one thought from yesterday what about

01:06:04the day before I assume day before zero

01:06:05right yeah I so so you have 10,000 to

01:06:0870,000 thoughts per day and you captured

01:06:11one anyone listening at home pause it

01:06:13and just go how many thoughts do I

01:06:15remember from yet like clear sentences

01:06:16not I feel hungry or whatever clear

01:06:18sentences so from a 24-hour window kind

01:06:21of like Twitter or Tik Tok the mind's

01:06:23thoughts completely disappear and it's

01:06:25quite a useful tool that then when a

01:06:27thought Loop appears you just go oh this

01:06:29is going to disappear tomorrow and you

01:06:31realize the forgetting Paradox is this

01:06:34is not just at the individual

01:06:36psychological level it's at the general

01:06:37societal level of we

01:06:40forget how many things we forget because

01:06:43by definition we've forgotten them and

01:06:46if we hadn't have forgotten them

01:06:48therefore we would have remembered them

01:06:50the same way you had 10 to 70,000

01:06:52thoughts yesterday and you remember one

01:06:55but you don't remember you don't even

01:06:56realize how many thoughts you forgot

01:06:59because by definition you completely

01:07:01forgot them and you see this with like

01:07:03trending topics as well where it comes

01:07:05and then someone will mention that and

01:07:06you'll go [ __ ] I I haven't thought about

01:07:09that in years it's only when the that

01:07:10pops back in do you see the forgetting

01:07:12Paradox that guy cutting back in on the

01:07:13left wing yeah yeah yeah well you're

01:07:16very good at this it's one thing I've

01:07:17changed my mind upon as a result of this

01:07:19like there's a probably a whole wave of

01:07:20guys that listen to your podcast who are

01:07:22like just ghost in Instagram guys they

01:07:25don't really post the social media but

01:07:27one of the uh second and third all the

01:07:29consequences of that is you don't

01:07:30capture much of your life yeah and I'm

01:07:32stting here now at 29 I've always

01:07:34avoided photos and videos because I

01:07:35didn't want to be seen as that vain guy

01:07:36on Instagram yeah but I think something

01:07:39you're very good at is capturing content

01:07:40and as I get older you realize how

01:07:42important that is because you go [ __ ]

01:07:43but you decoupled I realized this too

01:07:46that coming from like whatever a [ __ ]

01:07:48I come from a love Island background um

01:07:51which is um the problem of that that is

01:07:55I Associated taking photos with posting

01:07:57on social media and being go right I did

01:08:00lunch on Sunday from the plane uh with

01:08:03Douglas Murray in this nice [ __ ]

01:08:05restaurant somewhere I had Crocs on uh

01:08:09and Douglas was in a full suit and we

01:08:11had lunch and we it was four hours and

01:08:13we got to have this great conversation

01:08:15and I was like I want to remember this

01:08:17not that I don't not that I would forget

01:08:18it in any case but I want to properly

01:08:19remember this but you're like when do

01:08:21you take a oh mate come here let's take

01:08:23a photo

01:08:24hang on a this will when that resurfaces

01:08:27on my memories or whatever I'm not

01:08:29taking aot to it on social media but

01:08:32because most people only take photos so

01:08:35that they can then post them on social

01:08:36media I dissociated taking photos and

01:08:38remembering my life with being a vain

01:08:41Instagram idiot not the same we need to

01:08:45like make photos great again for guys

01:08:48yeah like decouple taking photos from

01:08:50thinking that you are creating content

01:08:54right or being narcissistic or doing

01:08:56this to to cor and that's even worse if

01:08:58you're a content creator right if you're

01:09:00someone that's posting stuff on the

01:09:02internet you're like oh here we go again

01:09:04like better [ __ ] switch the workface

01:09:06on whatever it's not like that it's like

01:09:07I'm just taking a photo to be with my

01:09:09friends but I wonder about how

01:09:13uh how much people think about the the

01:09:18focus

01:09:19on the thoughts that arise how much they

01:09:23they

01:09:24consider what they're going through

01:09:25right now to be unbelievably important

01:09:28you forget how many things you've

01:09:29forgotten because you've forgotten how

01:09:31much you forgot this has always been a

01:09:33justification for me to get people to

01:09:36force thoughts into words either spoken

01:09:40written even art in some regards but I

01:09:43think it's best to do it in actual words

01:09:45because I've said this a million times

01:09:47on the show but when you have a thought

01:09:49it's like a cloud right it's like trying

01:09:51to hold smoke it's like this wispy

01:09:54ephemeral kind of like it's a smell it's

01:09:56like this Ambiance that you've got and

01:09:58you're like it's yeah I kind of know

01:09:59what it is it's okay tell me like tell

01:10:02me what that idea is and then you try

01:10:04and squeeze it down into words and you

01:10:07go I actually don't have any idea about

01:10:09this and I remember before I had the

01:10:12podcast I but after I'd started thinking

01:10:15about things more seriously but before I

01:10:17had an outlet that caused me to be

01:10:19rigorous and highly scrutin uh

01:10:22scrutinize heavily what I was thinking

01:10:24about I had ideas that I didn't know I

01:10:29had ideas that I didn't know right this

01:10:31sense but I'd never forced it into to

01:10:34take form and it concretizes thing

01:10:36that's why writing is such a good tactic

01:10:38for this or or having conversations with

01:10:40people that you care about you know the

01:10:42strategy of um recording a podcast with

01:10:44a friend that you're never going to

01:10:45publish like 30 minutes once per week

01:10:48put the voice recorder on if you don't

01:10:49want to be a content creator or you just

01:10:50can't be bothered or you're not

01:10:52confident enough yet sit down with a

01:10:53friend press record have a conversation

01:10:55about whatever you want but it's focused

01:10:58it's rigorous so on well there's a few

01:11:00things here so one there's this idea I

01:11:02store from baji which I call it the BAGI

01:11:04Transformer which is when you wanting to

01:11:05become creative he tries to understand

01:11:07everything from a written perspective

01:11:10then from a algorith like he'll create

01:11:12an algorithm of the same piece then

01:11:14he'll speak it out loud then he'll draw

01:11:15it on a whiteboard like Walt Disney's

01:11:18business plan map and the when you

01:11:19transform it from thought to words to

01:11:23written to visual drawing you actually

01:11:26that action of transforming is where the

01:11:29creativity begins to occur or the

01:11:31clarity

01:11:32um on this specific point

01:11:36though I think relating to the

01:11:39forgetting Paradox that begins to exist

01:11:42as a result is or we we've particularly

01:11:45going back looping back round to CBT

01:11:47that we spoke about at the beginning

01:11:48this is like such midwit simple [ __ ] but

01:11:51it's so good like we talk spoke about

01:11:53the the CBT triangle at the beginning

01:11:55the next thing that they get you to do

01:11:56is so let's say you have like a

01:11:58recurring thought of I'm a [ __ ] loser

01:12:01like something really dark the natural

01:12:04thing like the Instagram gurus are like

01:12:07no you believe in your like pump your

01:12:08chest up so in CBT what they'll what

01:12:11they'll get you to do is we just write

01:12:12down the thought that you have and the

01:12:14ability to move it from mind to paper

01:12:16and you just kind of look at it there

01:12:18and then the next thing which is great

01:12:19what they do is rather than just like

01:12:20try and fight that thought which then

01:12:22kind of creates balloons it more and

01:12:24more and more because you're repressing

01:12:25it it's like what's five like bits of

01:12:27evidence that support that it's like

01:12:29well I'm losing Touch of all my friends

01:12:32I've not been to the gym in weeks I I I

01:12:35thought I'd be here by 25 or 35 and I'm

01:12:37not there and you write down all those

01:12:39reasons and then you go you get all the

01:12:42[ __ ] air out of the balloon of that

01:12:43thought and then in CBT it just goes

01:12:46okay and what's all the evidence that

01:12:47you haven't considered it's like well

01:12:50well when I go to XYZ party people are

01:12:53so happy see me or and then at the end

01:12:56kind of like the jury the for and

01:12:57against you just go well based off all

01:12:59the evidence I have now what's some more

01:13:01useful potential for on this specific

01:13:04point Have you heard of true uh it's

01:13:06from Derek civas which is so good which

01:13:08is this idea of um not true but

01:13:11useful yeah I've been playing with

01:13:13something similar which is figuratively

01:13:15true but literally false and literally

01:13:17true but figuratively false yeah whereas

01:13:19we had that chat about determinism right

01:13:20whereas I think determinism is

01:13:22potentially true but harmful and good

01:13:25what I realized now for the determinism

01:13:27debate just say I'm I completely agree

01:13:29with you guys unfortunately I'm just a

01:13:31100% determined to believe Free Will is

01:13:33true yeah and I'm just it's just

01:13:34determined it's I can't change it um but

01:13:37a good example that civas has there is

01:13:39yeah useful or sorry not true but useful

01:13:41beliefs and essentially anything outside

01:13:42of physical reality to some extent can

01:13:45fall in that of it might not be true but

01:13:47what's useful and with cognitive

01:13:48behavioral therapy you can just analyze

01:13:50both for and against and then come to

01:13:51your own conclusion yeah the

01:13:53figuratively true but literally false

01:13:55literally true but figuratively false is

01:13:57great so um porcupines can throw their

01:13:59quills literally false figuratively good

01:14:03to stay clear of the [ __ ] porcupine

01:14:05um religion throughout time looked at

01:14:07pigs uh as uniquely sort of morally

01:14:11dirty animals uh literally false but

01:14:14figuratively their flesh does carry a

01:14:17higher pathogen load typically than

01:14:18other animals like for like so let's not

01:14:20eat them good the reverse

01:14:24literally true true but figuratively

01:14:25false or functionally useless would be a

01:14:27different way to put it belief that uh

01:14:30Free Will doesn't exist okay right

01:14:33everyone seems to say all the smart

01:14:35people seem to say that that's the case

01:14:36and all of the people that seem to have

01:14:38some counterargument to it it's all like

01:14:42lexical Brazilian jiu-jitsu where they

01:14:44actually change what free will means

01:14:45like Dan dennet kind of does this he

01:14:47just sort of kicks the can down the road

01:14:49all of the like compatibilism stuff

01:14:50seems to kind of Kick the Can down the

01:14:52road but I spiraled a ex Club manager

01:14:55into a two we depression because I sent

01:14:58him 45 minutes of Sam Harris on Joe

01:15:00Rogan redpilling him about Free Will and

01:15:02he didn't leave the house for two weeks

01:15:03cuz he's like well I've got no free will

01:15:05it's [ __ ] pointless right that's

01:15:06[ __ ] information Hazard I don't need

01:15:08to know about that I definitely don't

01:15:09need to believe it and I don't need put

01:15:10any stock in believing it so

01:15:14it I guess it's a bit of a slippery

01:15:16slope if the only things that you

01:15:17believe are functionally the things that

01:15:18are beneficial to you because you can

01:15:20end up actually no because useful useful

01:15:22is the word not beneficial useful

01:15:25because self deluding yourself to

01:15:28something that's so grandstanding and

01:15:30harmful isn't useful it's anything

01:15:32that's fundamentally useful to you and

01:15:34the people around you what's the new

01:15:37ideas that sound crazy but will be

01:15:39normal 10 to 20 years from now yeah so

01:15:41obviously last time we had the what is

01:15:42ignored by the media but will be studied

01:15:44by historians and what ideas sound crazy

01:15:48today but we'll be we'll look back and

01:15:50go oh [ __ ] kind of like when you know

01:15:51the internet comes along and it's like

01:15:53like everyone was mocking it and boom

01:15:55we're here

01:15:56now I have a a list of these so one

01:16:00which is my greatest meme I've ever

01:16:02created so going back to cyber that it's

01:16:04kind of an ugly

01:16:06industry one industry that might be

01:16:08uglier than cyber there's two so one is

01:16:11Plumbing industry and as a result

01:16:14there's so many entrepreneurs creating

01:16:15woot bands aura rings like trackers

01:16:17glucose it's super sexy creating a smart

01:16:20toilet like a the total addressable

01:16:23Market is huge yeah if you have a smart

01:16:25toilet and the meme I created was like

01:16:27the toilet speaking to you which is like

01:16:28good news you're hydrated bad news

01:16:30you've got

01:16:32chlamidia right and a smart toilet could

01:16:35feasibly eradicate all STI and STDs like

01:16:38that you could the amount of data that's

01:16:40in piss and [ __ ] yeah that exists but

01:16:44nobody wants to touch that because it's

01:16:45a bit bit icky right the same when uh

01:16:48another similar strand to this which I

01:16:50don't like to say out loud but we're

01:16:51going to have to so m g porn company

01:16:54that own every single porn site you can

01:16:56think of had the biggest Technological

01:16:58monopoly of all time but nobody spoke

01:16:59about it there was no government bodies

01:17:01getting involved because they didn't

01:17:02want to touch it because it was icky and

01:17:04I think a lot of these ideas are

01:17:05potentially icky another one I think

01:17:07about is with AI coming along right now

01:17:09all my single friends complain dating

01:17:12apps that they hate the swiping they

01:17:13like the dates but they hate the swiping

01:17:15and when dating apps came along it was

01:17:19it was seen as the ickiest thing people

01:17:21people mocked it but now like is like

01:17:2350% of people meet their potential

01:17:25partner online and the everything else

01:17:27has gone through the floor in terms of

01:17:28how they meet the only one that's gone

01:17:30up is restaurants and bars have you seen

01:17:32this so the only one that goes up in

01:17:33that chart of how did you meet outside

01:17:35of dating gaps because dating gaps is at

01:17:37the whole market like Mark Andre

01:17:39software reading the world is

01:17:40restaurants and bars and I'm convinced

01:17:42that's [ __ ] I'm convinced it's

01:17:44people who met on dating apps that don't

01:17:45want to say that they met on dating apps

01:17:46because there's a huge bracket of those

01:17:48so dating apps at the whole market and I

01:17:50think with AI coming along it's going to

01:17:51be so obvious where where it moves to a

01:17:53more matchmaking model where you're not

01:17:55swiping based off your data sets and

01:17:57then you're getting a few specific

01:17:59candidates keeper. a no uh I'm pretty

01:18:02sure that this is like algo Matchmaker

01:18:04It's a combination of I

01:18:07think personal uh individual actual

01:18:11functional human and AI matchmaking

01:18:14keeper it's for people who want

01:18:16long-term relationships and uh yeah

01:18:18they're trying to use data sets to find

01:18:22compatibility between

01:18:23people it makes sense right it's like

01:18:25the anti-dating app dating app versus

01:18:28manually swiping and judging it purely

01:18:30off looks and then you meet them and

01:18:32it's completely different and they don't

01:18:33look that way and they've lied and it's

01:18:35a completely broken

01:18:38system yeah it's looking at what will be

01:18:43accepted as a

01:18:45plausible future technology I certainly

01:18:49don't think I know that you've been on

01:18:51this for a while you were you were

01:18:53pretty sure that pseudonymity on the

01:18:55internet would become more widely

01:18:58accepted I still don't think that that's

01:19:01going to be the case where' you sit on

01:19:02that now I've got a weird opinion on

01:19:04this one I could be so man all these op

01:19:06because all your other opinions have

01:19:07been so normal so normal so far uh all

01:19:10of these opinions I think will

01:19:11ultimately there's high risk in that

01:19:13right if it a lot of them allow it to

01:19:15fail because by definition if they sound

01:19:17weird today it's because they're [ __ ]

01:19:18weird or they're wrong right but I do

01:19:20think as soon as these you're already

01:19:22seeing these virtual influence come

01:19:23along and I think you'll have the pity

01:19:25combined with a virtual influencer

01:19:26because if you look at

01:19:28traditional media reality TV was really

01:19:31late only came along in like the 90s

01:19:34like as it came along versus social

01:19:35media it's always been reality TV

01:19:37there's no James Bond in social media

01:19:39there's no Spider-Man in social media

01:19:40there's no Superman there's no Batman of

01:19:42these characters with IP that begin to

01:19:43exist so I do think that's where that

01:19:46there's a guy we spoke about him called

01:19:47the cultural tutor on Twitter and he's

01:19:49just

01:19:50gone um so I I do think that's got

01:19:52potential but yeah I don't think it's

01:19:54necessarily as big the pseudonymity

01:19:57thing hasn't taken off yet but is that

01:19:58because it won't take off yet or because

01:20:00it's had certain technological

01:20:02restrictions um I'd say the other one

01:20:05which you you red pilled me on this so

01:20:07me and you are on a flight like three

01:20:09years ago this is inside the actor

01:20:11studio and Chris's like this is bear in

01:20:14mind Chris's podcast at that point we're

01:20:15on a beach after that flight and he goes

01:20:17if I can get things to 100,000

01:20:18subscribers I think I'll be happy um and

01:20:22you say to me on that flight or we got

01:20:24our face masks on you go I'm thinking of

01:20:27working with a speaking coach and I was

01:20:30like as a friend I was like do I say

01:20:32something here because I don't think

01:20:33this is the right move and in my defense

01:20:36I was concerned that you'd go the full

01:20:39politician it would sterilize any

01:20:41character I had when politicians speak

01:20:44like this and it just immediately is

01:20:47Horseshoe Theory like you you're so

01:20:50charismatic it becomes uncharismatic and

01:20:51I was concerned that would happen to you

01:20:53and I told you that and you you

01:20:54rightfully ignored me and then like

01:20:55three years later I'm listening to that

01:20:57Rogan podcast and he said that the way

01:21:00you pronounced words if you was running

01:21:02for president he would uh vote for you

01:21:04right and I texted you going one I'm

01:21:06sorry I was wrong two can I get an intro

01:21:08right wanted an intro to the speech

01:21:09coach so I do wonder whether Charisma

01:21:10will become the new fitness so the same

01:21:12way Instagram made people concerned more

01:21:14about how they look voice memos podcasts

01:21:17recorded Zoom calls remote work people

01:21:19hearing themselves back will begin to

01:21:21become a bigger bigger thing yeah that's

01:21:24a that's a very good point we're

01:21:25definitely being more surveillance

01:21:28scrutinizes your delivery right in a way

01:21:31that you didn't do previously

01:21:34um have we seen people take writing

01:21:37classes so they can do better Facebook

01:21:39statuses I'm not sure um but no but even

01:21:43like going back to what we said earlier

01:21:44of RZ becoming a meme and then people at

01:21:45least just thinking about yeah whether

01:21:47there'll be more like doing exactly what

01:21:49you did probably not but there'll be I I

01:21:51think it'll become an area that people

01:21:52are a lot more mindful of the same way

01:21:54people who work out aren't necessarily

01:21:55paying for a PT yeah that's true the Gap

01:21:59in the gain was something I think I

01:22:00introduced you to as well this idea that

01:22:05there are two ways to live either

01:22:07comparing yourself to where you want to

01:22:08be or comparing yourself to where you

01:22:10were and one of them is like running

01:22:12toward the Horizon which is every step

01:22:14that you move forward you are inevitably

01:22:16going to push the desires that you have

01:22:19one step further away from yourself

01:22:21Morgan housel his quote about

01:22:23the best way to win the game is to stop

01:22:24moving the [ __ ] goal posts uh and I

01:22:27had this conversation with big Dan

01:22:28belerian over the weekend and

01:22:31said

01:22:32um every time that you achieve something

01:22:35what you're doing is positing a new

01:22:38minimum bar which you have to get over

01:22:41right fantastic I've just done this many

01:22:45plays or made this piece of art that's

01:22:47sold for a particular amount of money or

01:22:49whatever how exciting and almost

01:22:52immediately mediately there is this sort

01:22:54of like postal [ __ ] realization that

01:22:57oh my God that's the new bar for my best

01:23:01performance that's really high that

01:23:03means I now need to be even better at my

01:23:06next thing and someone recently won the

01:23:09largest lottery in history A1 billion

01:23:13Lottery someone just won that from a

01:23:17life trajectory perspective that's

01:23:19potentially one of the most disastrous