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Don’t sell on Etsy until you watch this video… (Exposing the truth)

Brandon Timothy2023-07-01
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10K views|1 years ago
💫 Short Summary

The video debunks common myths about selling on Etsy, emphasizing the importance of research, SEO, and attracting the right buyers. Product presentation, pricing, and experimenting with strategies are key to success. Pricing strategies should be tested and tracked for optimal results, with a focus on quality branding and marketing efforts. Finding the right balance between pricing and shipping strategies is crucial for maximizing revenue. Success on Etsy involves continuous testing and adjustments to find the most profitable approach. Free shipping may not always be necessary for success, depending on the target audience.

✨ Highlights
📊 Transcript
Debunking common Etsy seller myths.
00:21
Etsy is a real business, not just a hobby.
A large inventory is not necessary for success on Etsy.
Social media is not the only way to market an Etsy shop.
Success on Etsy can be achieved through research, SEO, and attracting the right buyers with keywords and tags.
Tips for improving sales on Etsy.
04:39
Focus on good product presentation and pricing to attract buyers.
Consider removing products that aren't selling and experiment with different strategies.
SEO expertise is helpful but not essential for success on Etsy; use high-demand keywords and optimize product listings.
Find the right balance in pricing to attract buyers while maintaining perceived product quality; compare prices with competitors and adjust accordingly.
Key highlights on pricing and strategies on Etsy.
06:06
Testing and tracking results is crucial to determine the most effective pricing strategies for individual shops.
Etsy is not oversaturated, and many new successful shops have opened recently.
Success on Etsy depends on good branding, unique selling proposition, and marketing efforts.
Quality product photos are essential, but high-tech equipment may not be necessary, especially for digital products that can use mock-ups.
Offering free shipping is not always necessary for success on Etsy, depending on the target audience.
Pricing and shipping strategy are crucial for maximizing revenue on Etsy.
09:42
Offering free shipping can increase conversions, but finding the right balance with pricing is essential.
Increasing prices by 30% led to higher revenue despite fewer sales, highlighting the importance of profit over sales numbers.
Experimenting with various pricing and shipping approaches is key to finding the optimal strategy for each shop.
Success on Etsy involves testing, adjusting, and finding the sweet spot that maximizes revenue without significantly impacting conversion rates.
Conclusion of the video segment.
10:49
The speaker bids farewell to the audience.
Mention of seeing viewers in the next video.