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This Secret Adult Gaming Platform Is Bigger Than Steam | Asmongold Reacts

Asmongold TV 2024-05-19
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💫 Short Summary

A Montreal game studio became the leading platform for adult games by focusing on quality gameplay and rebranding as Nutaku. The history of adult games, the challenges of the industry, and the success of Nutaku's strategic marketing tactics are discussed. Despite controversy and involvement with MindGeek, Nutaku's innovative approaches, including cryptocurrency payments and aggressive marketing campaigns, have contributed to their success. The appeal of attractive character designs in gaming and the profitability of degenerate content are also highlighted, showcasing the evolving trends and strategies within the adult gaming industry.

✨ Highlights
📊 Transcript
Nutaku: The Rise to Becoming the Largest Platform for Adult Games.
02:56
The game studio in Montreal became the largest platform for adult games, surpassing Steam, through rapid growth and promotion by famous YouTubers.
Despite their success, the studio remains secretive and denied interviews to marketers, prompting investigation into their strategies.
The studio transitioned from struggling in the gaming industry to focusing on adult games, a less competitive market with untapped potential, leading to increased success and recognition.
Rebranding as Nutaku, the studio capitalized on the adult game market demand for quality gameplay, contrasting with previous poor experiences with adult games.
History of adult games from the 70s to Nintendo's impact in the 90s.
04:20
Ratings boards and adult-only labels have impacted game sales.
Current market allows easier game publishing without a publisher.
Eastern games like Love by Tiptoeing and The Witcher avoid adult-only label.
Adult games are profitable and help struggling developers, but face stigma as cheap, low-quality porn.
Highlights of Game Design Critique and Industry Trends.
08:30
Fall Guys rejected a bid from Nutaku due to adult content.
Understanding audience desires is crucial for game studios to survive.
Young men's interest in hentai visual novels is a common denominator between anime, porn, and Japan.
Explicit content in Japanese art and the historical context of octopus tentacles in such works are discussed.
Nutaku's successful localization of games for the Western market despite hentai's negative reputation.
13:43
Nutaku prioritized gameplay over erotic content, offering diverse genres and inclusive content to attract a wide audience.
The strategic move led to a doubled female audience and one million players within a year.
Nutaku's success was attributed to a strong PR team, securing million-dollar investments and appearing in top publications.
Leveraging viral campaigns for growth showcased the impact of strategic marketing in the gaming industry.
Nutaku's aggressive marketing tactics at industry events and art exhibition targeted Western consumers.
16:33
Separate bathrooms for men and women were utilized at events to attract attention to the brand.
Celebrities were featured in games, a Nutaku-themed adult gamer chair sold out in less than 48 hours, and a $10,000 prize pool was offered for showcasing people playing Nutaku games.
The Nutaku LW Gaming Championship with a $25,000 prize pool showcased their innovative marketing strategies.
Nutaku's success is attributed to their active Discord community, innovative marketing strategies, and addition of cryptocurrency payments.
21:44
MindGeek, a major player in the adult industry, is revealed to be behind the scenes, leading to public backlash.
MindGeek's involvement in illegal content scandals prompted a rebranding effort through Nutaku.
Despite controversies, the adult industry thrives due to its lucrative market potential and aggressive marketing tactics.
Nutaku leveraged in-house traffic and collected user behavior data through gameplay to promote their games online.
24:38
The company's privacy policy allows for extensive data collection on user activities.
MindGeek rebranded to ILO to respond to market needs.
Success stories in the adult gaming industry involve complex business strategies behind the scenes.
Nutaku maintains a low profile on LinkedIn to avoid public scrutiny due to the controversial nature of adult content in the industry.
Impact of Character Design on Video Game Popularity
30:47
Quality and attractive character designs play a significant role in the popularity of video games.
The speaker shares personal experiences of playing questionable games as a child and the influence of hot characters in gaming.
Some game content can be controversial, triggering moral outrage among players.
Aesthetics and character appeal are key factors in driving interest and engagement in video games.
The prevalence of degenerate content on websites like OnlyFans and its profitability.
33:11
People enjoy this type of content but are hesitant to admit it openly.
The potential success of a tournament involving OnlyFans girls indicates a market for such content.
The financial aspect of producing degenerate content is emphasized, along with its appeal to certain audiences.