Karen X Cheng on Spreading an Optimistic View of AI

a16z2022-12-24

1K views|1 years ago

💫 Short Summary

The speaker advocates for portraying AI in a positive light and creating wholesome content, rather than sensationalizing negative narratives for clicks. They emphasize using technology for good and building a reputation for positivity in the long term.

✨ Highlights

📊 Transcript

✦

The speaker discusses the perceptions of AI and the dichotomy between human versus AI and human plus AI.

01:19

They express a responsibility to showcase AI positively and shift focus from clickbait to wholesome and creative content.

The speaker recognizes concerns about AI's negative impacts but emphasizes its potential for good.

Media tends to sensationalize negative AI stories for clicks, highlighting the importance of exploring positive AI applications.

✦

Focus on creating positive content over viral success.

03:32

Taking an optimistic route may lead to less initial viral content.

Building a reputation associated with positivity is the long-term goal.

Use technology for good purposes rather than bad.

Emphasize the importance of creating content with a positive impact.

00:03the perception of AI so there's almost

00:06like two framings and I know this is

00:08overly simplistic but on one side

00:10there's like human versus AI or like

00:12human versus machine it's like an

00:14age-old Trope and then there's another

00:15which is like human plus AI right which

00:18is more optimistic it's like whoa like

00:20what can we do with this partnership and

00:23you've told me that you feel almost like

00:26a responsibility to

00:29portray this technology these tools in a

00:32certain way maybe even you know I don't

00:34want to put words in your mouth but more

00:35of this optimistic versus pessimistic

00:38doomsday lens so can you just speak to

00:40like why you feel that responsibility or

00:42almost like how you think

00:45um AI should be portrayed or how you

00:47want to portray it I've had to unlearn a

00:49lot of my bad habits in terms of like

00:54I am a trained viral video creator and

00:59so in many ways I'm trained very similar

01:01to the way a reporter would be which

01:03means that I'm rewarded for making click

01:05bait headlines

01:07and so when all this AI stuff came out I

01:09knew that like my my first instinct was

01:13like oh let me make a bunch of like

01:14human versus AI like let's let's have

01:16the AI do something and a human do

01:17something and let's have like judge's

01:19critique and say which one's better and

01:21like that was my first instinct to do

01:24that

01:25and then I realized like well what is

01:27that just gonna do that's just gonna

01:31it's just gonna freak people out you

01:34know

01:35um and I do think you know people are

01:38there there are reasons to be worried

01:40for a about AI I think there are very

01:42many legitimate ones and it will

01:45negatively impact some people more than

01:47others

01:49um but AI is a technology it can be used

01:53for good it can be used for bad and I

01:56just I think it clicked that like

01:59there's going to be

02:01every gravitational force for the media

02:04is going to push towards the bad because

02:08that is what's going to get more clicks

02:09and engagements and Views and what's

02:12what's not the natural gravitational

02:14force is to actually think of ways to

02:16use AI for good

02:19and so I was also sort of in this

02:21turning point in my career where I just

02:23spent like two years optimizing for

02:24growing followers and I finally just

02:25sort of let go of that and I was like

02:27what would what would it look like if I

02:28stopped trying to go my grow my

02:30followers what would it look like if I

02:31actively stopped trying and just made

02:33like what I wanted to make I was like

02:35well since I no longer care about

02:37growing my followers which was which was

02:39very freeing for me it's like well I

02:41actually don't have to do this clickbait

02:42thing I actually don't have to try to

02:44get the most views by doing this

02:45controversial AI stuff I actually can

02:48just make like wholesome positive find

02:51creative uses of it because if it is a

02:54technology that can be used for good or

02:55for a bad like

02:57why not you know it's more rewarding for

02:59me to make it for good

03:01even if it's less viral oh well doesn't

03:05matter have you found that things have

03:07been less viral when you go that more

03:09optimistic route

03:10um I think on a

03:13one-off basis each thing is less viral I

03:17I there are there are many pieces where

03:19I was like if I had written the headline

03:20in a more controversial way it would

03:22have gotten bigger it would have gone

03:24bigger

03:25but I definitely think long term

03:28it's a better strategy for me to

03:32consistently put out positive stuff so

03:34people can people associate that you

03:37know with the content I'm putting out

03:38[Music]

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